Daisy Whitney

As the flagship property at Gannett, USA Today’s recent Web site revamp will likely serve as a prototype for other Gannett properties. At the Beet.TV executive retreat earlier this month, we heard from David Payne, Senior VP and Chief Digital Officer with the Gannett Company, who spoke with Rob Norman, Chief Digital Officer at GroupM Global, about the new ad/content platform […]

AOL Video has grown its audience by betting on aggregation, syndication and original programming. At the Beet.TV executive retreat earlier this month, we heard from Charles Gabriel, VP for Video Sales at AOL, in an interview Ashley Swartz, CEO and Founder of Furious Minds, about AOL’s strategy with video, ads and targeting.

In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Ratings into its tools to reach audiences online in a more targeted fashion. The deal is one of the latest Nielsen has struck with a vendor and can help advertisers gain a more granular look into online measurement, […]

Gannett-owned local TV stations are exploring ways to extend video views and video advertising into new types of content and beyond the traditional geographic boundaries of TV broadcasters, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company, during an interview with Beet.TV at the Beet.TV Leadership Summit on Big Data.

Online video news giant NDN recently inked a deal with CBS Local to distribute news video from its local stations across NDN’s network of sites. That deal helps bring more original content into the video platform, says Kevin Gentzel, Chief Revenue Officer at digital video and advertising company NDN, during an interview taped at the […]

Addressable TV, two-screen interactivity and targeted advertising are all possible now, but marketers first need to make sure targeting makes sense for the brand, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat. “You need to start with the client’s objectives. Is it reach, frequency, […]

A true multi-screen measurement system would open new opportunities for marketers in digital advertising by re-aggregating fragmented audiences, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat.

Video discovery and distribution service Taboola will be focusing more this year on measuring the type of traffic and visitor interaction it generates for publishers, says Adam Singolda, CEO of Taboola, during an interview taped at the recent Beet.TV executive retreat.

A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview taped at the recent Beet.TV executive retreat.

Digital video ad marketplace SpotXchange has seen a ten times increase in revenue for its real-time bidding marketplace and a seven times bump in global bid requests from 2011 to 2012, the company announced this week.

VIEQUES — For video to become more discoverable, the metadata needs to be more sophisticated and connect to text and other related videos as well, says Tom Wilde, CEO of RAMP, a content optimization platform during an intervew with Jason Pontin, Editor-in-Chief and Publisher of the MIT Technology Review at the Beet.TV executive retreat

VIEQUES, Puerto Rico — Keep an eye out for “natural language searches” as they relate to video on the Web, as video search is an area likely to pick up speed, says Stephanie Sarofian, senior VP and managing director at Digitas during an interview with Beet.TV at the recent Beet Retreat. She shared her thoughts […]

VIEQUES, Puerto Rico — Second-screen companion app Zeebox earned more than one million downloads in the first three months following its September launch, says Jason Forbes, Managing Director of Zeebox, in an interview with Lisa Hsia, Executive VP Digital Media at Bravo at the recent Beet.TV executive retreat.

VIEQUES, Puerto Rico — Branded content is easy to pull off in the online video world, but that doesn’t always mean it should be done, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.

Dow Jones has grown its digital video traffic by four times in the last year, says Rahul Chopra, VP of Video Programming at Dow Jones, during a recent interview with Beet.TV at the Wall Street Journal offices in New York. The growth comes in part from a wider reach; Dow Jones videos are now distributed across […]

VIEQUES, Puerto Rico — Global video-sharing site Dailymotion plans to expand its live programming offering this year to include more music coverage as well as conferences and b-to-b live events, says Roland Hamilton, Managing Director of Dailymotion USA, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.

VIEQUES, Puerto Rico — Advertisers, media companies and programmers have been grappling with convergence for more than twenty years, and it’s finally taking shape in some areas, notably with TV-quality content across platforms, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.

BERLIN — Companion TV app Zeebox is slated to introduce a new update in the coming weeks that will better incorporate interactivity and ads into the service, says Michael Slater with the iOS team at Zeebox, during an interview at The Europas tech awards event in Berlin. Those tweaks will include a new design, a synchronized ad […]

Only about 5% of consumers are willing to shell out for paywall-ed content, says Matt Minoff, President & CEO of  Manhattan-based Selectable Media, a digital platform that unlocks premium content via advertising. He’s betting that tools like those Selectable offers can help publishers tap into the other 95%, he tells Beet.TV in a video interview. […]

Given the industry attention to cord-cutting, the Intel-Comcast partnership announced at the Consumer Electronics Show to bring TV Everywhere programming to multiple devices is an important one to watch, says Michael Bologna, Director of Emerging Communications at GroupM, in this interview with Beet.TV at the conference held earlier this month.