Daisy Whitney

LAS VEGAS — At the Consumer Electronics Show, several ad agencies and media  companies host tours of the show floor, but the best one to book a slot on may be with Irwin Gotlieb, chairman of GroupM, the giant media agency of London’s WPP.

LAS VEGAS — The over-the-top business will likely see many more TV Everywhere offerings from operators as well as programmers going direct to consumers this year, predicts David Adams, VP Corporate Development at connected TV technology provider Accedo during an interview with Beet.TV at the Consumer Electronics Show.

LAS VEGAS – Connected TV technology provider Accedo teamed up with video technology firm thePlatform in a deal that may help service providers and programmers roll out more TV Everywhere applications.

LAS VEGAS –TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predicts Scott Ferber, CEO and Chairman of digital video ad platform Videology and founder of Advertising.com, during a deep-dive discussion with Beet.TV at the Consumer Electronics Show.

LAS VEGAS — As brands create new content for digital devices, the key to success is to stay focused on human behavior, says Mark Pavia, Executive VP and Digital Managing Director at Starcom USA, in an interview with Beet.TV’s Ashley Swartz at the just-wrapped Consumer Electronics Show.

LAS VEGAS — Keep it simple, CE makers, says Scott Hess, Senior VP of Human Intelligence at SMG's Spark Communications, in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. He tracks the millenial generation and said they have grown up with technology and they expect it to be simple and intuitive.

LAS VEGAS — Emerging markets such as Southeast Asia and India are becoming the incubators for new technology, says Matt Blackborn, President of Emerging Markets of Starcom MediaVest Group in an interview with Beet.TV’s Ashley Swartz at the just-wrapped Consumer Electronics Show.

LAS VEGAS — The proliferation of devices puts more pressure on advertisers to make sure the content is not just technically optimized for the right screen, but also contextually relevant, says Stewart Easterbrook, CEO of Starcom MediaVest Group in the United Kingdom in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show.

LAS VEGAS — Interactive ads on the XBox gaming system are delivering a 37% engagement rate, according to data released this week by Microsoft. At the Consumer Electronics Show in Las Vegas, Beet.TV’s Ashley Swartz connected with Ross Honey, General Manager of XBox Entertainment and Advertising, who sheds more light on these just-released figures in […]

The next evolution of search will be predictive and it will reach across TV viewing, says Sam Vasisht, Chief Marketing Officer for Veveo, a video search and recommendation technology firm, in an interview with Beet.TV. He shares insight into how he sees search evolving across devices and screens and what that means for consumers watching videos.

LAS VEGAS — Design and definition will be the two most important traits for new TVs unveiled by Samsung at the Consumer Electronics Show. While the TVs will incorporate social networking and personalization, the manufacturer is aiming to capture interest first with the high-res look of the sets, in a back-to-basics focus on the display. […]

Talking to the TV in plain English and having it respond has long been a pursuit of technologists and manufacturers, but so far most voice-processing is clunky and unnatural. Video technology firm Veveo is aiming to change that and is currently testing its conversational voice software with a handful of service providers, says Sam Vasisht, Chief […]

Consumers can expect to find 80-inch TVs for less than $3000 in retail stores in the next few years, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. As larger sets become the norm, so will the 4K resolution, he adds, as he shares his predictions for the future […]

The consumer appetite for digital video may bring the Internet to its knees, if the viewership of video streaming continues at its current pace, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV.

The online advertising business would greatly benefit from technology that curates scoally shared  content and identifies the content that can be monetized with ads. That’s the conclusion of Rene Rechtman, CEO of Goviral and Senior VP AOL Advertising Group International during a panel session at the recent Monaco Media Forum covering inventory challenges.

Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory and makes it harder for publishers to keep agencies on board as clients, she says in this interview with Beet.TV. Besides, studies have shown that connected TV ads are worth the premium […]

Native advertising is slated to grow significantly this year, with nearly 50% of agency buyers saying they’ll allocate money to the customized online ad formats, says Ari Jacoby, Co-Founder and CEO of Solve Media, in this interview with Beet.TV.

About 20% of Tremor Video advertisers are now buying ads on a cost-per-engagement basis, up from virtually none a little more than a year ago, says Lauren Wiener, President, Global Sales and Marketing at the digital video ad technology company during an interview with Beet.TV.

As consumer video viewing spreads across devices, advertisers increasingly will want tools and analytics to track, measure and reach those audiences. That’s what 24/7 Media is aiming to do, Nicolle Pangis, President of Real Media Group, a division of 24/7 Media, WPP’s marketing technology company, tells Beet.TV in an interview.

Interactive features in digital video ads should grow tremendously in the next year, based on the expontential rise in ad campaigns using them over the last several months, says Zvika Netter, CEO and co-founder of Innovid, a digital video and ad serving technology company, during an interview with Beet.TV.