Daisy Whitney

Nearly two-thirds of mobile video viewing is occurring in the home, often concurrently with another screen, according to a just-released study from the Interactive Advertising Bureau.

Don’t bet on higher video CPMs in 2013. Even as demand rises for Web video, prices for video ads aren’t likely to increase, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. We spoke to the media thought leader about video consumption and how the supply-demand equation impacts […]

Connected TVs are on track to reach nearly one-fifth of U.S. homes in 2013, according to a just-released study from digital video technology provider YuMe and researcher Frank N. Magid. The study found that as consumers replace their current sets, the number of households with smart TVs will grow from 11 percent now to nearly […]

Programmatic buying will yield higher CPMs and more brand advertisers in 2013. Those are among the predictions shared by Christina Beaumier, VP Global Client Development at Xaxis, Group M's audience buying unit, in an interview with Beet.TV. 

The addressable TV business has made strides in recent months with investments led by Starcom and DirecTV, as well as set-top box buys from the Obama campaign, and that will likely usher more spending in targeted TV in the year ahead, says Dave Morgan, CEO and Founder of Simulmedia, an audience ad network and TV targeting […]

NEW YORK — Social TV services Viggle and GetGlue are working on plans to expand services across platforms in the new year, says Kyle Brink, VP Product at Viggle during an interview with Beet.TV at the TV of Tomorrow show in New York this month. We caught up with him for an update on the Viggle service as well […]

NEW YORK –Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says  George Shababb, President of Kantar Media Audiences, during an interview with Beet.TV at the TV of Tomorrow show in New York this month.

TV Everywhere has gained traction in the media business in the last year, and video technology provider thePlatform expects more growth in this area as operators and programmers embrace the new business.

MONACO — Premium video publishers want to participate in the rise of real-time buying, but they’ll likely do so as part of agency trading desks, says Scott Ferber, CEO and chairman of digital video ad platform Videology, during a panel session at the Monaco Media Forum moderated by Beet.TV’s Executive Producer Andy Plesser.

ESPN is expanding its roster of advertisers for its WatchESPN product on the XBox Live with the addition of Best Buy in the coming weeks, joining existing advertisers such as Nissan and EA Sports in the XBox app, says Raphael Poplock, VP Games and Partnerships at ESPN.

Buoyed by its acquisition of syndicator 5Min two years ago, and more recently Goviral, AOL Video has grown its video revenues to $100 million.

While several TV networks offer companion Web series to their TV shows. Bravo, a unit of NBC Universal, is using an orginal Web series to grow a prime-time program.

ESPN rolled out an expansion of its TV Everywhere product with the launch of WatchESPN within the Xbox Live app that brings live ESPN programming to the gaming console, says Raphael Poplock, VP Games and Partnerships at ESPN.

MONACO – Social video platform Unruly Media is launching new tools in the new few weeks to better track and measure the emotional responses to viral videos. The goal is to help agencies and marketers attach a framework and metrics to social video so it’s not just a once-a-year proposition, says Scott Button, founder and […]

MONACO – Online audience development company AlphaBird is expanding through acquistions, and broadening into more original Web development, says Chase Norlin, CEO of AlphaBird, during an interview with Beet.TV at the Monaco Media Forum. 

MONACO – To help publishers make sense of the plethora of Web video, technology firm Magnify.net has shifted its business to focus on curation of online videos via its video discovery and content management platform, says Steve Rosenbaum, CEO of Magnify.net, during an interview with Beet.TV at the Monaco Media Forum. 

SAN FRANCISCO – The smart TV business and the advertising industry need to collaborate closely on technology, standards and transparency in order for marketing in this new ecosystem to take off. That’s the conclusion of Ashley Swartz in this commentary from the recent Smart TV and Multi-Screen Advertising Summit

MONACO — The big digital ad agency Digitas has rolled out a branded content platform dubbed BrandLIVE which allows advertisers to produce and distribute  original content and social media in real-time, often in reaction to news events, explains Colin Kinsella, CEO of Digitas North America, in this interview with Beet.TV

Less than 10% of the time people spend watching connected TVs is with over-the-top and virtual services, while more than 90% is still with traditional programming, and that ratio won't likely change soon, says Ashwin Navin, CEO and Co-Founder of social TV software firm Flingo, in this interview with Beet.TV

MONACO — A small amount of ad buys will be brokered over a three-martini lunch, but by and large the ad world is hurtling towards programmatic buying as the norm, says John Mellor, VP of Strategy and Business Development for Digital Marketing at Adobe.