Daisy Whitney

MONACO — Millenials are big fans of technology, in part because the Internet and social media lets them be themselves. That’s one of finding many findings of a global studyby Viacomtitled “The Next Normal: An Unprecendented Look at Millenials Worldwide.”

MONACO — Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says Scott Ferber, the company’s CEO and chairman, in an interview with Beet.TV at the Monaco Media Forum.

To help broadcasters deal with device proliferation, Adobe expanded its Project Primetime platform with both the addition of an ad insertion option and a new player technology that lets programmers handle streaming, rights and content prep for all devices, Adobe says.

Viacom Music Group  expanded the reach of a musician-centric multi-screen platform with a broader launch of Artists.MTV to now include VH1 in addition to MTV, says Shannon Connolly, Senior VP of Digital Music Strategy at Viacom. Launched over the summer, the platform has led to a doubling in time spent on the sites, she tells […]

Given the smaller size of the iPad Mini, Apple’s latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this commentary on new devices from Apple and Microsoft.

NEW YORK — Americans are watching nearly 35 hours of video per week across various screens, and that’s why Nielsen and others are trying to find the best approaches to measuring cross-platform consumption, says Andrew Feigenson, Senior VP Ad Platforms and Networks at Nielsen.

CHICAGO — The Weather Channel is expanding its marketing reach further into multiscreens via an initiative to create profiles of consumers across screens, says Curt Hecht, Chief Revenue Officer for The Weather Channel Companies. 

NEW YORK — IDG TechNetwork recently launched a data management platform to tap into the audience information it has access to as an online ad network for technology partners, says Sean Buckley, Group Director of Business Development and Strategic Partnerships at IDG TechNetwork.

NEW YORK – Programmatic buying can be used to help inform overall media planning strategies for brands, says Andy Chapman, Leader of Digital Investments at Mindshare. 

Private exchanges for publishers may be one of the next big innovations in audience buying, says Brian Kane, Chief Operating Officer at video ad platform LiveRail. 

GroupM's audience buying unit Xaxis works with 800 advertisers in 16 markets worldwide and is on pace to hit 26 markets by year end, says Christina Beaumier, VP of Global Client Development.

CHICAGO — Video-sharing site Dailymotion has nearly doubled its video views in the United States over the last year, says Roland Hamilton, Managing Director, United States at Dailymotion. Beet.TV contributor Ashley Swartz spoke to Hamilton at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices about the company’s growth and strategic plans in the next year.

CHICAGO– Premium buying is highly possible with audience buying online and many publishers are seeing higher CPM's with this approach, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center. 

If online GRPs become the norm in digital video, then "make goods"  will be more likely too when audiences aren't reached, says Brett Wilson, CEO of TubeMogul. Beet.TV contributor Ashley Swartz spoke to Wilson at the Beet.TV Real-Time Buying Leadership Summit at the GroupM offices in New York about the prospect of online GRPs and how they might change […]

CHICAGO — Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at comScore. 

CHICAGO — GRPs are starting to become the norm for online buying, but TV will also begin to use more digital metrics in media buying and planning, says Michael Glantz, analyst with Forrester Research. Beet.TV contributor Ashley Swartz spoke to Glantz at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a discussion of Forrester’s recently-released report […]

CHICAGO — AOL’s syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV contributor Ashley Swartz spoke to Elders at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a deep dive into AOL’s approach to video, as well as whether online video can […]

CHICAGO — Nielsen is exploring a range of methods to better measure multi-screen viewing and the effectiveness of ads across platforms, says Dan Beltramo Executive VP of Product Leadership at Nielsen, who comes to Nielsen via the recent acquisition of his online reporting firm Vizu. Beet.TV contributor Ashley Swartz spoke with Beltramo at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago […]

CHICAGO — Expect more two- and four-screen experiences across CBS’ special events, sports and regular programming this quarter and into 2013.

CHICAGO — Software and services company Adobe has deepened its roots into the advertising business to span creative, data, technology delivery and other areas, says Cary Goss, Head of National Sales for Adobe Video Advertising, during a fireside chat with with Beet.TV’s Ashley Swartz at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices late last month.