Daisy Whitney

CHICAGO — After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks.

The real-time bidding business used to be thought of as a marketplace for remnant inventory. That perception is changing and here’s a useful stat to illustrate the transition: in August, TubeMogul saw 10 billion real-time biddable in-stream impressions from marketplaces and 40% of those impressions came from tier-one sites, says Brett Wilson, CEO and co-founder of […]

GroupM's audience buying unit Xaxis is able to create private exchanges online for premium publishers, says Christina Beaumier, VP of Global Client Development in this interview with Beet.TV

Regardless of the video medium or device, most big advertisers are still firmly in the business of reaggregating audiences, says Rob Norman, Global Chief Digital Officer at Group M, the giant media buying unit  of London's WPP. 

CHICAGO — Given the sheer number of operating systems and devices, mobile advertising is a challenging medium to measure, but it could benefit greatly from so-called “big data,” says Joan FitzGerald, VP of TV & Cross-Media Solutions at comScore. Beet.TV interviewed her at the Beet.TV Video Advertising Summit in Chicago to discuss advances in mobile and online measurement.

CHICAGO — To support one of its centerpiece TV franchises, CBS recently launched a two-screen app for NCIS: Los Angeles, borne out of the network’s social TV efforts over the last year, says Kenneth Lagana, Senior VP CBS Interactive Sales. Beet.TV interviewed him at the Beet.TV Video Advertising Summit in Chicago.

CHICAGO — Addressable or targeted digital video ads comprise about 10% of the online video ad inventory, but that will likely grow given the efficiency in targeting, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center. Beet.TV interviewed him at the Beet.TV Video Advertising Summit in Chicago.

COLOGNE — European mobile advertising technology company StrikeAd recently opened its first office in the United States as the company aims to grow in the mobile market, says Alex Rahaman, CEO of StrikeAd. Beet.TV’s correspondent Ashley Swartz caught up with Rahaman in this video interview taped at the DMEXCO conference for a discussion on the mobile advertising ecosystem, from mobile ad networks […]

COLOGNE — Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Siegel, Senior VP Worldwide Advertising at Rovi. Beet.TV’s correspondent Ashley Swartz caught up with Siegel in this video interview taped at the DMEXCO conference for a discussion on connected TV advertising in Europe.

The online video business is one to two years away from the type of meaningful metrics that big brands want, says Mike Racic, Executive VP and Managing Partner for US Portfolio Management at Universal McCann at the Adap.TV conference in New York. Beet.TV caught up with Racic to discuss metrics in online video as well as portfolio management […]

Media agency Horizon is leaning on digital video and the metrics the medium offers to better connect online and offline advertising, especially for entertainment clients. Beet.TV talked to Donald Williams, Chief Digital Officer at Horizon, at the Adap.TV conference in New York for a deeper discussion on how online video has evolved over the last few years […]

Online video technology company Adap.TV has begun testing a media planning tool that lets marketers and agencies create digital video plans against a specific set of targets and goals. Beet.TV caught up with Amir Ashkenazi, CEO of Adap.TV, at the Adap.TV conference in New York for details on the so-called Unified Planner as well as the key issues facing marketers […]

COLOGNE — Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says Shirlene Chandrapal, VP of Connected TV at smartclip.

COLOGNE — European publishers and sites are often highly focused on the brand control and safety features when inking online video deals, said Kirk McDonald, President of PubMatic, a sell-side platform. Beet.TV's correspondent Ashley Swartz caught up with McDonald  in this video interview taped at the DMEXCO conference for a deep dive into premium, remnant and other types of inventory as well […]

COLOGNE — Social video technology platform Unruly Media has introduced a new tool for brands that can automatically deliver the most popular piece of social video creative in a campaign based on viewer responsiveness. Beet.TV's correspondent Ashley Swartz caught up with Unruly's Chief Operating Officer and Founder Sarah Wood in this video interview taped at the DMEXCO conference.

Nielsen broadened the reach of its Online Campaign Ratings initiative with the addition of more than a dozen online ad partners as part of the measurement firm's goal to bring a GRP to online ad buying. Beet.TV talked to Tom Acquaviva, Senior VP Strategic Accounts at Nielsen at the Adap.TV conference in New York and he shared […]

COLOGNE –  Digital video isn't quite a four-screen proposition yet in Europe, but mobile video is growing quickly in some countries, notably the United Kingdom, says Owen Hanks, General Manager for Mobile-Europe for video ad network and technology company YuMe. Beet.TV's correspondent Ashley Swartz caught up with Hanks in this video interview taped at the DMEXCO conference.

Despite the plethora of digital video data available, the familiar and oft-used TV ratings system of GRPs will remain the dominant currency for TV and online video for now, but soon marketers will start to weave in new data sets and metrics. That's the conclusion of a just-released report from research firm Forrester Research, shared […]

AMSTERDAM — The advertising opportunities in second screen TV are highly promising and can offer a more targeted and precise reach for marketers, says Alan Wolk, Global Lead Analyst at video management and services company KIT digital during an interview with Beet.TV at the recent IBC Show in Amsterdam.

COLOGNE — Contextual advertising technology company Vibrant Media rolled out some of its tools for in-image advertising in the German market. Beet.TV contributor Ashley Swartz caught up with Vibrant CEO Cella Irvine at the Digital Marketing & Exposition Conferece in Cologne, Germany this week.