Daisy Whitney

AMSTERDAM — Technology giant Cisco recently completed its acquisition of video software firm NDS in a move that could help boost Cisco’s video business.

AMSTERDAM — The live Web TV service Zattoo has amassed nearly 10 million users in Europe for its over-the-top type of TV service. At the recent IBC Show in Amsterdam, Beet.TV talked to Stefan Lietsch, Head of Engineering, at Zattoo, for insight into how the service works.

AMSTERDAM — Digital video as services company  mDialog launched new tools to let brands and media companies roll out targeted ads on digital devices like mobile phones starting next month, says mDialog’s Greg Philpott, Founder and CEO, during an interview with Beet.TV at the IBC Show in Amsterdam.

AMSTERDAM —  Digitalsmiths inked a deal with Fox Sports that calls for the media company to use Digitalsmith’s technology tools to help improve video discovery on mobile devices and other advanced platforms, says Ben Weinberger, CEO of Digitalsmiths, during an interview with Beet.TV at the IBC Show in Amsterdam.

AMSTERDAM —  Digital entertainment technology company Rovi added more support for DivX streaming for IPTV platforms, says Paul Stathacopoulos, Senior VP of Strategy at Rovi during an interview with Beet.TV at the IBC Show in Amsterdam.

Ad platform Undertone has introduced a money-back guarantee for its video ads that focuses on whether the ads viewed were initiated by the user.

AMSTERDAM — While the Olympics is a big screen event, the BBC learned that multiscreen viewing played a vital role for viewers not only in recapping the Games but also in the primary consumption, says Steve Allison, Senior Technology Evangelist at Adobe, which handled Olympics streaming for the BBC.

AMSTERDAM — Akamai is gearing up to roll out a new suite of analytics in the next few weeks to help media companies analyze video viewing behavior in greater depth.

In an effort to better track brand lift from digital video ads, TubeMogul has launched brand measurement capabilities in its online video ad buying platform, the Emeryville-based company announced today. 

AMSTERDAM — As media companies deliver more programming to digital devices, they’re looking for ways to protect the content, grow ad revenues, and place bets on which platforms are the best fit, says Jeff Whatcott, Brightcove’s Chief Marketing Officer, during an interview with Beet.TV at the IBC Show.

AMSTERDAM — Following its acquisition of encoding company Zencoder earlier this summer, online video technology company Brightcove rolled out a slate of new features for faster live and on-demand video playback and publishing, says Jeff Whatcott, Brightcove's Chief Marketing Officer, in an interview with Beet.TV at the IBC Show.

AMSTERDAM — Discovery Networks is keen on on-demand offerings like TV Everywhere, over-the-top and broadband video, but is much more cautious about services like Netflix that could cannibalize the existing business, says Mark Hollinger, President and CEO of Discovery Networks International, during an interview with Beet.TV at the IBC conference.

LONDON — Online news consumers often watch timeline videos, raw videos and analysis of breaking news, but by and large it’s still hard to predict which types of news videos will do well, says Andrew Roy, Head of News at BBC News during a Beet.TV panel at the Beet.TV Video News Summit at the Financial […]

Verizon FiOS recently increased bandwidth speed options of up to 300 Mbps in response to consumer demand for video streaming, says Maitreyi Krishnaswamy, Director of Interactive Video Services at FIOS TV in an interview with Beet.TV.

LONDON – Online video viewers are increasingly “stumbling across” videos rather than searching them out, a habit that puts a greater premium for tech companies on surfacing videos for those consumers, says Adam Singolda, CEO of video discovery and distribution service Taboola, during a Beet.TV panel at the Beet.TV Video News Summit at the Financial Times this […]

Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, says Ashley Swartz in this commentary on b-to-b online video advertising. She tackles the topic in response to viewer questions.

As video advertising grows, so have personalized ads. Software provider SundaySky is aiming to capitalize on that push into personalization with its tools for delivering tailored video to specific online users, explains the company's Jim Dicso, president and chief revenue officer at the company, in this interview with Beet.TV.

Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market.

Retargeted video ads can lead to a 5 percent to 10 percent increase in conversions, site visits and revenue for brands that use them, says Jim Dicso, president and chief revenue officer at software company SundaySky that handles retargeting and optimization for e-commerce sites. He sat down with Beet.TV to share details on how retargeted […]

Some premium publishers have resistance to programmatic buying due to price degradation concerns because they are used to setting the prices for their inventory, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester in an interview with Beet.TV