Daisy Whitney

Connected TV users are receptive to advertising, with 90% of viewers saying they notice ads on the platform, according to research conducted by video ad technology provider YuMe in partnership with research firm Frank N. Magid. Travis Hockersmith, Senior Director Client Strategy at YuMe, shared the findings of the study with Beet.TV. 

Ad network Tremor Video inked its first deal for a brand to run spots across four screens with an extension of a TV campaign, but marketers can go further in their multi-screen campaigns by varying the creative more, says Ashley Swartz in her commentary on the multiplatform video effort. The Tremor deal with camera maker GoPro called […]

To make sense of the massive amounts of online video flooding the broadband pipes, the Internet video business is in desperate need of better context, metadata and video SEO. That's the conclusion of Ashley Swartz in this commentary on the state of the business.

With 56% of Facebook users visiting the social network to play social games, it's a natural fit to integrate branded video into those games on behalf of marketers. That's the premise of Jun Group, a social video distribution platform that integrates branded videos into social games and other sites and sevices.

Size matters when it comes to online video players. Consumers were nearly twice as likely to engage with a video ad that ran in a player 400 pixels or larger, according to a Tremor Video study on interaction rates across various players. Beet.TV caught up with Tremor's Doron Wesly, Head of Market Strategy, to discuss […]

The number of video ads in long-form digital programming grew by one-third, quarter over quarter. That's the finding of online video ad technology provider FreeWheel's latest report on viewing habits that detailed a rise in video ads from 6 in the first quarter of the year to 8 in the second quarter in content twenty […]

Independent video creators are earning $10,000 in some cases for 30-second commercials crowd-sourced on behalf of major brands, says Neil Perry, President of video production and marketing shop PopTent in an interview with Beet.TV. The cost for production is about 80% less than brands are spending on traditional commercials, Perry tells us in this video.

Targeted TV ads are gaining speed thanks to efforts by media agencies like Starcom and GroupM, as well as Microsoft's Xbox, says Forrester analyst Michael Glantz in this interview with Beet.TV

Whie Digital and TV ads are bought and sold differently, strides are being made to bring the two mediums closer together, says Forrester analyst Michael Glantz in this interview with Beet.TV

LONDON — The optimal strategy for a premium content paywall varies greatly depending on the content, says Sean Knapp, Co-Founder and Chief Technology Officer at online video technology firm Ooyala, during the recent Beet.TV Global Video Summit at the BBC Worldwide.

SAN FRANCISCO – (Via Skype Video) Adobe will power live streaming and on-demand delivery to digital devices of the London 2012 Olympics for the BBC, says Ashley Still, Director of Video Solutions at Adobe Systems in this interview with Beet.TV. The BBC will use Adobe's Project Primetime video technology platform to reach viewers in the United […]

Online video ad technology provider FreeWheel will be powering ad delivery on digital devices for NBC for the Olympics Games kicking off this Friday. The Olympics ad efforts are part of a multi-year deal that FreeWheel recently signed with NBC Universal.

REDWOOD CITY, CA (via Skype Video) — Seeking to capitalize on the rapid growth in mobile video, online video ad technology provider YuMe launched a new mobile video format this week dubbed YuMe Mobile Flip with brands Elizabeth Arden, GlaxoSmithKline and American Greetings rolling out campaigns, according to YuMe's Ed Haslam. Beet.TV caught up with […]

EMMERYVILLE, CA — (via Skype Video) Media buyers and brands are turning to real-time bidding (RTB) more often for video, says Forrester Research in a new report on the real-time market, releasing today. Beet.TV spoke to Keith Eadie, VP of Marketing at online video ad platform TubeMogul, which commissioned the study, about the growth in this marketplace.

LONDON — Facebook has proven to be an effective mechanism for discovering video especially as the social service has become a VOD-like destination, says Luke Gaydon, VP Operations, EMEA at Brightcove during the recent Beet.TV Global Video Summit at the BBC Worldwide. 

LONDON — The Android platform will likely be the dominant viewing platform for mobile video in the future, Sean Knapp, Co-Founder and Chief Technology Officer at online video technology firm Ooyala, says during the recent Beet.TV Global Video Summit at the BBC Worldwide. That's important for developers and programmers to keep in mind, especially given the […]

LONDON — Connected TVs and the Xbox in particular are driving a significant number of views for video-sharing site Dailymotion, says Daniel Adams, VP International Content, during the recent Beet.TV Global Video Summit at the BBC Worldwide. 

BOSTON — The presence of tags and transcripts in and accompanying video on the Web can drive engagement rates by anywhere from 40% to 300%, says Tom Wilde, CEO of content optimization platform RAMP. Beet.TV caught up with Wilde for a discussion of the growth of metadata in video and how it’s driving ad opportunities.

As TV advertising dollars flatten out in both the United States and Western Europe, broadcasters will need to find growth in IP-based opportunities especially those in connected TVs, says Sorosh Tavakoli, Founder and CEO of London-based ad platform Videoplaza in an interview with Beet.TV.

LONDON — Content programmers like Bloomberg and Pac-12 Network are pursuing personalized approaches to online video that hold great promise, says Sean Knapp, Co-Founder and Chief Technology Officer with online video ad technology firm Ooyala, during the recent Beet.TV Global Video Summit at the BBC Worldwide.