Daisy Whitney

LONDON — Video-sharing site DailyMotion has pacted with Yahoo on a syndication deal for video, says Daniel Adams, VP International Content at Dailymotion, during the recent Beet.TV Global Video Summit at the BBC Worldwide. DailyMotion also works with MSN and other portals in deals that call for DailyMotion to sell the ads and share the […]

LONDON — In the quest to shift more ad dollars to digital video, publishers are looking at how to better monetize the fast-growing mobile business and also how to refine the placement of video ads in premium content. Those were among the insights shared by executives from BBC Worldwide, Adobe, Ooyala and others in the […]

Video ad targeting firm Eyeview is delivering double-digit boosts in brand lift, brand awareness and, purchase intent with its targeted personalized ads for brands such as Ace Hardware, Capital One, Alfa Romeo and Hotels.com. Beet.TV recently caught up with the company’s Co-Founder Tal Riesenfeld for more insight on how Eyeview’s targeting tools are working for […]

An optimized video experience can double the amount of viewing time. That’s the finding of online video ad technology firm Conviva, says the company’s Darren Feher, president and CEO, during an interview with Beet.TV.

PARIS – When talent and producers are fully on board with interactivity, then TV programs can drive audience interaction rates with interactive TV from 1% to upwards of 12.5%, says Tom McDonnell, Commercial Director of British second-screen firm Monterosa in an exclusive interview with Beet.TV.

With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its App Center to give buyers a one-stop shop for trafficking a buy. We caught up with Adap.tv Co-founder Teg Grenager for details on how the App Center works.

PARIS — French premium channel Canal+ is exploring a range of second-screen applications and opportunities for its news, entertainment and scripted programming, the network's Fabienne Fourquet, Director of New Content, tells Beet.TV in this video interview.

PARIS — Appointment viewing is a thing of the past and advertising will move to more blended pricing models, says Doug Scott, President of Ogilvy Entertainment, in an exclusive interview with Beet.TV on Monday.

LONDON — Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the connected TV capabilities of the Xbox, the agency's Oliver Newton, Head of Strategic Partnerships, tells Beet.TV in this interview.

PARIS — Branded entertainment is driving customer acquisition for American Express via its Unstaged concert series, says Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, the digtal agency for American Express, in this interview with Beet.TV

LONDON -About half of online video impressions in the United Kingdom in the first quarter came from the categories of consumer packaged goods, entertainment, and financial services, according to a study of nearly 300 million online video ad impressions by technology provider Videology. We spoke to Jana Eisenstein, the company's managing director in the UK for […]

The Internet ad industry needs standards for digital video in general before it develops standards specifically for connected TVs, Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, tells Beet.TV in this interview.

Online video ad network Brightroll is expanding quickly into the mobile market, evidenced by its recent deal with Google AdMob and by the number of mobile video ads it's serving up, says Dan Mosher, General Manager of the BrightRoll Exchange, in this interview with Beet TV. We caught up with Mosher to discuss Brightroll's work […]

The amount of video ads on connected TVs is five times greater so far this year than for all of 2011, according to Videology, an online video technology service, which hosted a media day at the IAB Ad Lab this week. Videology's General Manager Mark McKee says in an interview with Beet.TV at the event […]

Original video programming service WatchMojo.com racked up 40 million video views last month and reached about 15 million to 20 million unique viewers, said Ashkan Karbasfrooshan, CEO WatchMojo, in an interview with Beet.TV. We caught up with Karbasfrooshan for an update on the company's deal-making and expansion.

Online video is more measured than most other mediums, but it’s not necessarily more transparent, says Kelly McEttrick, Director of Platform Strategy for at VideoHub, during an interview with Beet.TV. We caught up with her at the OMMA Video conference this week in New York for a discussion on transparency in video media buying.

More than one-third of U.S. homes have at least one TV connected to the Internet, and as that figure rises advertising innovations experts are grappling with how to move brands into the new medium, says Rex Harris, Innovations Supervisor at SMGx, a unit of Starcom MediaVest, in an interview with Beet.TV.

YouTube's new original content initiative is likely to bring an increase in CPMs for programmers and the site, says John Evershed, CEO of animated programmer Mondo Media and a YouTube partner, during an interview with Beet.TV in Manhattan at the Streaming Media East conference. 

Nearly two-thirds of media-savvy U.S. consumers say they used an Internet-connected device for at least a few minutes the last time they watched TV, underscoring that TV viewers are multitasking on other screens, according to Anna Bager, VP and GM, Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB).

Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, President of Digital at MediaVest, in interview with Beet.TV