Daisy Whitney

Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.

To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.

The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him earlier this week at the Ad Age Social TV conference about Trendrr.TV’s latest findings in social TV.

HTML5 and targeting technology will drive more measurable ad buys across all screens, says Tim Street, VP of business development at in-stream ad-insertion company mDialog, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. His firm delivers commercials across platforms, including mobile devices as well as for VOD, linear and live […]

Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV’s own Andy Plesser, during his recap of the National Association of Broadcasters’ Show with Ashley Swartz, who moderated a Beet.TV live show at the event.

Social TV newcomer Viggle has amassed more than 625,000 registered users four months after launch and is gearing up to add several new features shortly, the company says. Beet.TV caught up with Viggle's Jason Reindorp, VP of Marketing at Viggle, at the Ad Age Social TV in Manhattan on Wednesday.

The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and […]

Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly important as consumers and the media stop differentiating between online video and other forms of video and view video holistically across platforms, says Ran Harnevo, SVP, Video, AOL On, in this interview […]

Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the Web, said Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, during an interview with Beet.TV at the Digitas NewFront in New York last week.

YouTube's $100 million investment in original content has helped accelerate the business of online video, and many Web stars are now making a living from their online work, said George Ruiz, Head of New Media & SVP Business Affairs at ICM, in this n interview with Beet.TV at the Digitas NewFront in New York last week.

Consumer tolerance for watching longer videos has opened new opportunities for brands and programmers to create more original and long-form content for digital platforms, said Stephanie Sarofian, Managing Director of the Third Act, the branded content arm of Digitas that is hosting the Digitas NewFront in New York this week. Beet.TV connected with Sarofian at […]

Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTube channel earlier this month. Beet.TV connected with Day at the Digitas NewFront in New York this week to talk about her YouTube channel and what it takes to be successful with sponsors.

Digital studio Vuguru has paired up with AOL on several new scripted programs and will roll out the first four throughout the year, including “Fetching,” created by “Sex and the City” writer Amy Harris. The companies announced the details at the Digital Content NewFront in New York, where Beet.TV caught up with Vuguru’s CEO Larry […]

At the Digital Content NewFront in New York, AOL announced 50 new shows including a Jennifer Lopez-produced program, an original production from digital studio Vuguru, as well as shows on technology, auto, style, food and more, said Karen Cahn, GM for Branded Entertainnment at AOL. Beet.TV spoke with her after the upfront presentation outside the event […]

LAS VEGAS — Digital asset management company Thought Equity Motion has rebranded as T3Media to reflect its new focus on libraries of content, platforms and licensing, said Mark Lemmons, CTO of the company. Beet.TV caught up with Lemmons at the National Association of Broadcasters Show last week in Las Vegas.

The demand for premium online video content is much higher than the supply, said AOL SVP for Video Ran Harnevo during a conversation at the BRX Video Summit this month on ad exchanges, premium inventory and the online video ad marketplace needs and wants.

Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now, said speakers on a panel at the BRX Video Summit last week in New York.

Show me the metrics. That was the overwhelming request from media buyers speaking on a panel at the BRX Video Summit last week in New York.

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology  during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities.

NEW YORK — The online video business is in need for standards to make buying ads easier and that includes standards around premium content, says Rob Davis, Executive Director Advanced Video Practice at Ogilvy, during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York.