Daisy Whitney

Online video technology provider FreeWheel scored a big win when it inked a deal recently with NBC to deliver and insert ads dynamically into Olympics programming this summer. 

Premium video is among the most popular kind of digital programming, but Adobe believes even more of its may come online if solutions to insert ads are better.

After relaunching as a male-centric Web video network last fall, the Metacafe Entertainment Network  has jumped from 10 million uniques a month to 33 million, underscoring the benefits of operating as a vertical. Beet.TV caught up with Erick Hachenburg, CEO of Metacafe, at the company’s offices in San Francisco recently to discuss the new approach […]

Marketers and independent producers alike want their Web videos to be found. For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg.

Web star Curtis Paradis nabbed a Shorty Award for in the YouTube Star category in the fourth annual award competition for the use of social media. Beet.TV caught up with Paradis via Skype in an interview about how he started the channel and his next plans.

Interactive program guide and digital entertainment tech company Rovi said it’s reaching more than 40 million households across its network of connected devices and smart TVs’ says  EVP of Global Media Sales, Jeff Siegel in this interview with Beet.TV

A groundhog puppet has won a Shorty Award for video blogging for a Web show that spoofs videoblogging.

SAN FRANCISCO – Web video production and the financing of it has shifted dramatically in the last five years. Now, the industry has entered a second wave of content creation that brings Web publishers closer to the funding process, says Erick Hachenburg, CEO of Metacafe.

Online video ads may have a halo effect on the display business. That's because sites like MSNBC.com only serve video ads when they're in the "viewable" section of a page, explains Charlie Tillinghast, President and Publisher of MSNBC.com in this interview with Beet.TV.

Online video attribution models are becoming more sophisticated and qualitative, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.

Digital video traffic is steadily shifting from PC-only to include mobile and other devices, says Sorosh Tavakoli, CEO of ad management platform Videoplaza, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.

Look for a host of dedicated second-screen experiences to come down the pike from TV programmers in the next two years, said Vivian Schiller, Chief Digital Officer for NBC News, in this session from the Beet.TV Executive Retreat.

Online video superstar Felicia Day launched a new YouTube channel today called “Geek and Sundry” billed as the “very best of indie geek culture” that rolls out with several new original series. Beet.TV first caught up with Day in January at CES where she gave us the early details on the new project.

Online video buying opportunities for brands are becoming more TV-like, but yet the payment models are shifting to more targeted methods, said Paul Kontonis, VP/Group Director at Digitas in this session from the Beet.TV Executive Retreat.

The growth in online video consumption in the United States is currently being driven by increased viewing of long-form programming, such as TV shows and movies, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico.

YouTube's brand channels are increasingly in the spotlight, but often what marketers want to know most is how to build and feed a YouTube channel.

VIEQUES, PR — A critical component for the success of online video is effective search and discovery, but it doesn’t yet exist says Joy Marcus, venture partner at DFJ Gotham Venture in this video. She says that her firm is seeing interesting start-ups with new audio and video recognition technology — several from out of […]

VIEQUES, PR –  When properly used, online video analytic tools can help advertisers find and reach audiences for their products they might not have known about before. That was one of the key insights shared by Anthony Risicato, GM of Tremor Video's VideoHub unit, in this session from the Beet.TV Executive Retreat in Vieques.

VIEQUES, PR — The dearth in quality inventory for online video ads could be solved by YouTube's partner program and more attention paid to "Web TV" shows.

VIEQUES, PR — Online video faces a challenge in scarcity of quality inventory for ads, but that can be turned into an advantage by borrowing a page from TV's playbook.