Social TV Buzz Nearly Doubles Year Over Year, Program Guides Build in Real-Time Chatter

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV.

 
 

Demo in Mountain View: A Look at the Revamped Google TV with Shanna Preve

MOUNTAIN VIEW, Calif – With its  relaunch of Google TV, the Internet giant has revamped how users search, find and discover programming on the Internet TV service. We recently spent time with Google's Shanna Preve, business development manager for Google TV, and she walked us through a special preview of the new look of the […]

 
 

Market7 Video Production Firm Aims for Hollywood

Collaborative video production firm Market7 has released enhancements to its software and added a new exec to extend its reach further into Hollywood and media production. The company launched more than three years ago to serve the needs of corporate and media video production and we recently caught up with Market7's CEO Seth Kenvin for […]

 
 

MyPod Studios Racks Up 20 Million Uniques a Month

New video destination MyPod Studios is betting that online viewers are interested in watching videos that have been vetted first before they're posted on the Web. Relative newcomer MyPod Studios launched last year and is operating as a "gated community" focusing on videos in many genres so long as they're entertaining, educational or informative, says […]

 
 

Forrester Revises Up Tablet Projection to 112.5 Million Adults; Effect on Online Video

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million.

 
 

TubeMogul Hires New Chief Revenue Officer; Focuses on Growth for Real-Time Video Buying

As it aims to expands its reach as a real-time media buying video platform, TubeMogul said it hired Paul Joachim as chief revenue officer late last week. We caught up with Joachim in one of his first video interviews in his new role and he shared his vision for growth with Beet.TV.

 
 

“TV Everywhere” Early Adopters Like Short News Content, but Challenges Remain for the New Platform, Time Warner Says

Early adopters of “TV Everywhere”  are relying on the service for news, short clips and snacking, says Jason Forbes, senior VP of strategy at Time Warner Cable Media, in this video interview with Beet.TV 

 
 

Outrigger Links up With Bourdain Crew, Travel Brand Tumi in Online Video Series

In advance of the coming launch of its platform to connect brands and producers, online video advertising company Outrigger Media is partnering with production company Zero Point Zero and travel and lifestyle brand Tumi for a branded content show that's already amassed nearly 60,000 views for its first three episodes after one week of launch, […]

 
 

Video: Google TV Focuses on User Experience in Reboot

MOUNTAIN VIEW, CA  — Google's reboot of its Google TV over-the-top product aims to bring changes to the service that will help it win traction with consumers.

 
 

VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video

The biggest challenge in online video advertising is proving the "effectiveness of the buy" to the brand marketer, says Anthony Risicato, General Manager of VideoHub, a unit of Tremor Video, in this interview with Beet.TV

 
 

Online Video Gold Rush as Vendors Race to Roll Out New Video Features

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie.

 
 

Songza Digital Music Service Takes Off Via Facebook, Mobile Apps

Mobile and social music app Songza is gaining traction on Facebook and via mobile phones and now counts more than 500,000 users since its launch in September 2011. We caught up with Songza's CEO Elias Roman recently and he talked to Beet.TV about how the digital music service works.

 
 

Yahoo Pushes New Interactive Video Viewing App

SUNNYVALE, CA — Yahoo is wedding social TV and interactive TV with its companion TV app IntoNow  says Cameron Johnson, Director of Product Management, IntoNow, in this interview with Beet.TV at the company's headquarters.

 
 

KIT Digital Readies “Social” Video Program Guide

Global video management software firm KIT Digital has created a "social" TV electronic program guide, says KIT's Alan Wolk, Global Lead Analyst in this video interview. 

 
 

Consumers Going Mobile in Retail Stores, comScore

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, comScore said in its newly released mobile forecast for 2012.

 
 

Yahoo Rolling Out Tablet Features for Connected TVs this Quarter, Grows Connected TV Base

SUNNYVALE, CA — With more than one million monthly users, Yahoo is aiming to expand the reach of its connected TVs this year and is planning several new feature rollouts in the coming months.

 
 

Five Best Practices to Building a Loyal Video Audience

Since only one in twelve branded videos pass the one-million mark, brands and producers are better off building an audience than going for a viral hit.

 
 

Big Brand Marketers Eager for Digital Video Inventory, IAB’s Chief

Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall Rothenberg, president and CEO of the Interactive Advertising Bureau in this  interview with Beet.TV.

 
 

Videology Aims to Reach Brand Loyalists with Data

The next step for online video data platforms will be to tap into better ways to find brand loyalists online, said Mark McKee, General Manager of online video platform firm Videology in an interview with Beet.TV at the ANA conference in NY.

 
 

Hiro Media Touts Cookie-Free Video Ad Targeting Solution

Online video ad solutions provider Hiro Media has been rolling out a new tool that enables its agency partners to target ad campaigns using URL sniffing rather than cookies, and already media firms such as Universal McCann Digital Israel have signed on.

 
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