Daisy Whitney

By the end of 2012, more than half of marketers will likely be experimenting with digital video, up from just  20% in 2011, which will bring a shift in the creative as well.

London-based ad management platform Videoplaza earlier this month closed a second round of fundraising for $12 million from Qualcomm Ventures and Innovacom that will be earmarked for international expansion and product development, said Sorosh Tavakoli, founder and CEO of Videoplaza, in this interview with Beet.TV.

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year.

In a pair of deals that expand its slate of data providers, online video ad technology firm Videology has partnered with database marketing service I-Behavior and WPP’s shopping data firm Kantar Shopcom for additional online audience insight. We spoke with Brad Herman, Chief Supply Officer at Videology, and he shared more details on Videology’s approach […]

CBS is kicking off a robust slate of pre-Grammys programming online starting on Friday February 10 for the three days leading up to the music industry awards night on Sunday February 12, said Marc DeBevoise, Senior VP and General Manager, Entertainment, at CBS Interactive in this interview with Beet.TV

Premium sports video provider SEASON is upping its custom content for online publishers in 2012, as part of a push for more original and exclusive programming, said Marc Mallett VP East Coast Sales, SEASON, during a recent interview with Beet.TV.

Mobile phones generate a much higher interaction rate – 4.5 times – than online video does, according to a new report from video vendor Videology.

Boosted by its recent acquisition of talent rights management shop Spotlight Business Affairs, TV and Web video platform provider Extreme Reach plans to hire 140 additional employees this year, bumping its head count to 300 by year-end, the company's CEO John Roland told Beet.TV in this interview.

Digital sports media property Perform has added new syndication partners for its video player including Los Angeles Times, Sporting News on AOL, New York Newsday, and others, and those additions will help keep the now-public company on pace for more growth in 2012, the company’s Juan Delgado, Managing Director of Americas, told Beet.TV during a […]

Social media metrics startup Bluefin Labs recently raised an additional $12 million in venture funding, and is quickly on pace to win deals with the biggest media agencies and TV networks.

LAS VEGAS — Video discovery/consumer media management platform Zappo TV is pushing out music, photos and videos from mobile phones to a number of connected TVs, said Jan Van Ottele, founder and CEO of Zappo TV during an interview at CES. 

LAS VEGAS — Online video advertising firm Outrigger Media is gearing up to launch its content marketplace OpenSlate Studios in March, said Mike Henry, CEO of Outrigger Media during an interview with Beet.TV at CES.

LAS VEGAS — Nielsen has been working with its clients to effectively measure and provide ratings for content delivered via over-the-top technologies, said Brian Fuhrer, Senior VP Product Leadership at Nielsen, during an interview with Beet.TV at CES.

A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad network YuMe found in its latest study. The company partnered with Nielsen to study effectiveness of a cross-platform campaign on behalf of media agency PHD.

LAS VEGAS — Scripps Networks has seen a dramatic increase in video consumption as a result of syndicating its videos across many Web sites, the content company's Jeff Meyer, Senior VP and General Manager for Interactive Sales at Scripps, said during an interview with Beet.TV at CES.

LAS VEGAS Web star iJustine is slated to host live convention coverage at Comic-Con and E3 for Spike TV on the heels of the work she just did at CES for the network, she told Beet.TV during an interview at CES.

LAS VEGAS — Digital programmer My Damn Channel is slated to launch an originals channel with YouTube in a few weeks as part of YouTube's new content programmer initiative, said Rob Barnett, CEO of My Damn Channel, in an interview with Beet.TV at CES.

LAS VEGAS — Online video superstars The Fine Brothers nabbed an inaugural IAWTV award at the recent CES show for their latest Web series Kids React, which has been generating about 1 million views per episode for each of the 45 episodes so far. We caught up with Ben and Rafi Fine, the creators of […]

Connected TVs are starting to become part of the mix for managing ads, rights and payments across devices for programmers, said JoAnna Abel, VP Marketing for online video technology firm FreeWheel during an interview with Beet.TV at CES.

LAS VEGAS – Interactive agency Razorfish expects to spend more money on mobile video advertising this year, Megan Tweed, VP of Media at Razorfish, told Beet.TV, during a recent interview at CES.