Daisy Whitney

LAS VEGAS — Already this year, video ad platform TubeMogul has run more more than a dozen ad campaigns through connected TVs and is gearing up for a big year in this new medium, the company's Chief Strategy Officer Jason Lopatecki told Beet.TV in an interview at CES.

LAS VEGAS –Consumer electronics TV set maker LG is offering new apps and tools for app developers for smart TVs in the year ahead. At the CES show, we talked to Matt Durgin, Director Smart TV Content, LG Electronics USA about how the new generation of connected TVs are accommodating both apps and ads.

LAS VEGAS — At CES, technology giant Akamai threw its weight behind Hollywood's UltraViolet video initiative — a technlogy which allows consumers to watch and share movies and TV shows across multiple devices, said Kris Alexander, Chief Strategist for Connected Devices & Gaming at Akamai, in this interview with Beet.TV

LAS VEGAS – On the heels of its acquisition of Hollywood’s veteran digital studio Generate, Alloy Digital is in discussions with advertisers currently on a new slate of digital programming for 2012, Christian Busch, SVP Business Development at Alloy Digital, told Beet.TV in an interview at CES.

LAS VEGAS — The YuMe-Samsung deal to deliver video ads on Samsung's smart TVs will help ads on TV become more targeted, said Scot McLernon, YuMe's Chief Revenue Officer, during an interview with Beet.TV at CES last week.

Scripps Networks has found that a good portion of mobile views of its programming is happening in the home, and that tablet usage is often four to five times as long as viewing on other devices, said Jeff Meyer, senior VP and GM for interactive sales at the network group.

Devices are getting smaller and also more beautiful, but it’s the data underneath them all that matters most to marketers, said Megan Tweed, VP of Media at Razorfish during an interview with Beet.TV at CES.

LAS VEGAS – Online video production and distribution shop DBG has partnered with actress Zooey Deschanel's site Hello Giggles on the second season of Web show "The Single Life," DBG's Chairman & CEO Chris Young told Beet.TV.

LAS VEGAS — Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad formats into its existing ad platform.

LAS VEGAS – Samsung is aiming to capture a piece of the advertising opportunities on connected TVs this year.

LAS VEGAS — Online video services firm Ooyala has  extended its reach into connected TV's in a deal with Panasonic to deliver broadband programming and ads to smart TV's.

LAS VEGAS — Brands that will be successful in social media are those that integrate naturally into social media conversations and digital mediums, said Jon Greenwood, president of WPP's Media Innovation Group, during an interview at CES.

LAS VEGAS — Smart TVs got a big boost at CES when Verizon announced it would be providing a FIOS TV app for LG Smart TVs, effectively providing a TV Everywhere-type of entry point into the service provider via LG's connected sets. We caught up at CES with Matt Durgin, Director Smart TV Content, LG […]

LAS VEGAS — Building on its Videoscape product, tech giant Cisco has introduced several new features at this year’s Consumer Electronics Show, Cisco’s Scott Puopolo, VP of the company’s Internet Business Solutions Group, told Beet.TV during an interview at the show.

The annual Consumer Electronics Shows kicked off this week in Las Vegas, and already manufacturers such as Panasonic and Samsung have struck deals to include more online video ads in their connected TVs, the latest sign that the Internet TV market is poised for rapid growth.

The TV business has a ways to go when it comes to TV Everywhere, said Tricia Lynch, Director of Content Strategy & Acquisition at Verizon, with CNET's senior writer Maggie Reardon interviewing her for Beet.TV.

As it expands into TV Everywhere rollouts with its authentication tools, Adobe is also reaching into the gaming space with tools to power high-end console games. We spoke to Adobe's Jens Loeffler, a technical evangelist for the company, about Adobe's work in authentication and gaming, with CNET's senior writer Maggie Reardon interviewing him for Beet.TV.

As Comcast preps to sell wireless service on behalf of Verizon, that landmark deal is unlikely to affect Verizon's multichannel efforts to compete with Comcast in TV, said Tricia Lynch, Director of Content Strategy & Acquisition at Verizon, with CNET's senior writer Maggie Reardon interviewing her for Beet.TV.

TV and tweeting goes hand in hand. Nearly half of smartphone or tablet owners 18 to 24 are frequently discussing TV shows on social networks while watching TV, according to Futurescape.

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year.