Adobe Targets Big Market in Connected TVs; Market Slated to Reach 80 Million Units in 2012

About 80 million connected TVs should ship this year, up from 60 million last year, and tech giant Adobe Systems is aiming to play a role in capturing both browser-based and app-centric alternative viewing.

 
 

Adobe Authentication

As it expands into TV Everywhere rollouts with its authentication tools, Adobe is also reaching into the gaming space with tools to power high-end console games. We spoke to Adobe’s Jens Loeffler, a technical evangelist for the company about Adobe’s work in authentication, and CNET’s senior writer Maggie Reardon interviewed him for Beet.TV. Already, Adobe Pass, the […]

 
 

Digitas’ Ashley Swartz: Cord-Cutting, Connected TV’s Loom Large at CES

While industry titan Microsoft's swan song at the upcoming Consumer Electronics Show in Las Vegas has grabbed headlines, the annual convention will be a major showcase for convergence and connected TVs.

 
 

Web Video to Take Center Stage at CES: IAWTV has Two-Day Conference Track and Awards Gala

As part of its efforts to expand the reach of original Web shows, at the upcoming Consumer Electronics Show in Las Vegas, the International Academy of Web Television will offer two days of conference programming devoted to the business models behind original production for the Web, said Paul Kontonis, Chairman of IAWTV, in this interview […]

 
 

Akamai Buys Key Rival Cotendo

Internet services giant Akamai closed out 2011 with the purchase of mobile network acceleration software maker Cotendo in a deal that analysts say gives the company a greater berth in cloud computing.

 
 

Daisy’s Predictions for 2012: Social TV, Tablet/Video Ad Standardization to Emerge

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well.

 
 

London’s Streamworks Claims 30% Reduced Bandwidth Needs for Live Streaming

As mobile devices become more powerful and more pervasive, broadband streaming of live programing will likely grow, said Stuart Saw, Channel Partners Director for global streaming service Streamworks Interactive, in a recent interview with Beet.TV.

 
 

Daisy’s Three Lessons Learned in New Media in 2011

The Shira Lazar-fronted Web show What's Trending finished the year averaging 84,000 viewers per weekly episode, more than double its viewership than when it counted CBSNews.com as a distribution partner earlier this year.

 
 

Content Protection Firm Irdeto Expands “TV Everywhere” Offerings

Software security firm Irdeto is migrating its service provider-centric business to also include content protection now for online services, said Jan Steekamp, VP Business Development & Sales at Irdeto, in this interview with Beet.TV.

 
 

Zenith’s Kiernan, Digitas’ Marsey on the Value of Ad Networks & Exchanges

Ad agencies like to be able to optimize their own campaigns and that's why ad exchanges can be a better bet than ad networks, said Dave Marsey, Senior VP and Group Media Director at Digitas, during the Beet.TV online video leadership summit in New York last month.

 
 

Interactive Video Ads Drive Engagement, Results

Engagement with interactive online video ads can be tremendously high if targeted to the right consumer, said panelists during the Beet.TV online video leadership summit in New York last month.

 
 

Blog Ad Network NetShelter Launches New Ad Unit for Samsung Smart TV

In one of its first partnerships with a brand marketer for its inPowered platform, the blog ad network NetShelter has generated 52% more viewership for Samsung's Smart TV campaign on tech blogs using its new ad unit, said NetShelter's CEO Peyman Nilforoush in an interview with Beet.TV.

 
 

Online Video Format ASq Logs More than 400 Million Impressions, 85% Completion Rates

Within the first year, the online video industry ad format ASq has generated more than 400 million impressions, said Beth Doyle, Innovations Director at VivaKi, during the Beet.TV online video leadership summit in New York last month.

 
 

Agencies, Publishers Evaluating Tablet Ad Models

By 2015, more than half of households will have a tablet and that’s why it’s so vital to figure out advertising possibilities on these new devices, said Beth Doyle, Innovations Director at VivaKi, during the Beet.TV online video leadership summit in New York last month.

 
 

NHL.com Scores Hat-Trick with Online, Mobile and Tablet Adoption

The National Hockey League has seen a 17% rise in NHL.com traffic and a 93% bump in mobile page views for the season to date over last year, the sports league said today.

 
 

Tremor in Pact with Nielsen to Bring GRP’s to Online Video

Online video measurement took a big step closer to television today with the news that Nielsen has struck an alliance with video ad network Tremor Video to include gross ratings points data in online video buys.

 
 

Online Video Ad Views Rose Sharply in Q3, Freewheel Reports

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel.

 
 

Marketers Demand Tailored Online Video Engagement Metrics, Digitas’ Dave Marsey

Marketers aren’t evaluating online video opportunities in a vacuum; they’re considering how online video powers social and mobile activity, and vice versa, and they’re looking closely at performance metrics.

 
 

SpotXchange Targeting “Premium” Publishers for its Video Ad Exchange

Online video ad exchange SpotXChange plans to roll out new tools for Web publishers in 2012 in the hopes of pulling more premium publishers into real-time bidding, said Jeremy Straight, VP of business development at SpotXchange, during an interview with Beet.TV.

 
 

Daisy’s Four Digital Media Startups to Watch

Which digital media start-ups should you be tracking? In this week's New Media Minute, learn about four emerging players poised for success — Bluefin Labs, Sonar, GoldRun and Steelhouse.

 
1 34 35 36 37 38 53