Daisy Whitney

MONACO – Recommendation engine The Filter is aiming to capture a slice of the burgeoning entertainment discovery service market via deals with telcos, mobile providers, cable operators and programmers to improve engagement with content, said Rhett Ryder, Chief Operating Officer of The Filter, in a recent interview with Beet.TV.

Audience-targeting video syndicator AlphaBird will be expanding its brand and its offerings this quarter, driven by two recent acquisitions, the company's CEO Chase Norlin said in an interview with Beet.TV.

MSNBC.com has maintained high completion rates for its video ads with the new ASq format compared to before, said Mark Marvel with Beet.TV.

Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, says James Kiernan, senior VP and managing director at ZenithOptimedia, in this interview with Beet.TV.

Bolstered by its work developing formats for online video, VivaKi's The Pool is now working to develop best practices and formats for tablets, said Beth Doyle, Innovations Director at VivaKi during this interview with Beet.TV.

In its work with Microsoft's Bing, media agency MediaVest is partnering with TV networks such as AMC, CW and MTV to create new brand extensions focused on search, video and social, said Jill Griffin, senior VP strategy and innovation director at MediaVest in an interview with Beet.TV.

NBC-owned iVillage has steadily grown the frequency and amount of video on its site and plans to expand in 2012 with even more video programs.

The next wave of spending and focus in online video will be on content and original production, said Matt Wasserlauf, Executive VP, Video Platform & Services, at Specific Media during an interview with Beet.TV at the recent OMMA Video conference.

SAN FRANCISCO – Bolstered by its success in creating video gaming programming, Los Angeles-based Machinima is expanding into more narrative, live-action content, said Sanjay Sharma, Senior VP of Strategy & Business Development at Machinima, during a recent interview with Beet.TV at the OMMA Video conference.

SAN FRANCISCO – As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the content across those screens, said Dounia Turrill, SVP Client Insights at Nielsen, during a recent interview with Beet.TV at the OMMA Video conference.

SAN FRANCISCO – As part of its continued expansion into the United Kingdom and Europe, video ad technology provider Adap.tv has hired ad veteran Brian Fitzpatrick to grow relationships with agencies, ad networks and publishers, Adap.tv Sean Crawford, VP of international business, told Beet.TV in an interview at OMMA Video last month.

SAN FRANCISCO — Digital media company Specific Media plans to rebuild the recently acquired MySpace into a home for music  aficionados, said Matt Wasserlauf, Executive VP of Video Platform & Services at Specific Media in an interview with Beet.TV at the recent OMMA Video conference.

SAN FRANCISCO – Consumers are willing to pay for some content, but how much and on which digital platforms remains to be seen, said Dounia Turrill, SVP of Consumer Insights at Nielsen, in an interview with Beet.TV at the recent OMMA Video conference.

About forty percent of media buyers at marketers and agencies say that measuring ROI in online video is hard to do, according to just-released study from online video technology provider Casale Media.

Popular digital programmer Machinima is a big fan of YouTube's new ad format TrueView, calling it a "game changer," in an interview with Beet.TV at the recent OMMA Video conference.

Tablet and mobile device users are often highly engaged with the content they are consuming on such devices, which can lead to all sorts of opportunities for interactive and call-to-action ads, said Sean Crawford, VP of International Business at video technology provider Adap.tv, in an interview with Beet.TV at the OMMA Video conference.

SAN FRANCISCO — CBS doesn't plan to pursue an 8-day online windowing strategy for its TV shows as Fox has done, said Marc DeBevoise, senior VP and general manager for CBS Interactive, during a recent Beet.TV interview at the OMMA Video conference.

Sears is currently rolling out iPads to use as kiosks, to research products and to help customers find goods, representing one of the latest efforts by retailers to integrate the tablet into a brand's store experience, according to this week's New Media Minute profiling innovative uses of iPads in retail outlets.

SAN FRANCISCO — For now, CBS's connected device strategy has centered on offering its owned and operated digital brands on alternative viewing devices like Rokus, rather than its TV brands, said Marc DeBevoise, senior VP and general manager for CBS Interactive, during a recent Beet.TV interview at the OMMA Video conference.

SAN FRANCISCO — Given the massive consumer interest in the usage of social media, AOL looks for ways to weave social sharing elements into many of its branded videos, said Karen Cahn, VP for Branded Partnerships for Branded Experiences at AOL in this interview with Beet.TV.