Daisy Whitney

Social media buzz can translate into higher ratings for a TV show, according to a report from NM Incite, a Nielsen/McKinsey company.

What's hot in interactive TV, social TV and new media? While traveling in Tokyo last week, I received some interesting tips from venture capitalist Habib Kairouz of Rho Ventures, best known for backing iVillage, on the top three trends he is tracking in these areas.

LOS ANGELES — The successful Web show Leap Year, which just wrapped the ten-episode series that ran on Hulu, logged nearly 3 million views for the show and is angling for a second season, the show's creator Yuri Baranovsky told Beet.tv during a recent interview.

LOS ANGELES — For women-centric online programmer Deca.tv, a wide-reaching syndication strategy across bloggers, as well owned sites, can help grow a show, said Beth Le Manach, VP of Programming at Deca, in a recent interview with Beet.TV.

LOS ANGELES — Producing sci-fi programming for the Web brings a host of challenges given smaller online budgets, but the key to make Web shows work often lies in setting the story "five minutes in the future," advised Web creator Taryn O'Neill during a recent interview with Beet.TV.

LOS ANGELES — Digital studio and advertising agency Indelible has been expanding its client roster to now include Sears, KMart, Sephora, Scoop NYC, Mac Cosmetics, Victoria’s Secret and others, the company’s co-founder Ross Glick told Beet.TV during an interview last week in Los Angeles.

HOLLYWOOD  — Creators should carefully outline a social media and Web optimization strategy to help grow their video audiences, said Max Benator and Margaret Laney with the talent management studio Collective Digital Studio.

LOS ANGELES — The Collective started as a traditional talent management shop, but now also develops, produces and distributes content online reaching 300 million views a month, including the new show "Figgle Chat," said Dan Weinstein, manager of The Collective during an interview last week with Beet.TV in Los Angeles.

The placement, context and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute.

Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result, AOL Video’s SVP Ran Harnevo tells the New Media Minute. In part two of this interview, he discusses how video sites can migrate their videos to mobile platforms, drawing on his experience at […]

LOS ANGELES — Social TV is growing quickly for consumers, brands and media companies and with good reason, said Lori Schwartz, Chief Technology Catalyst for McCann Worldgroup, North America in this interview with Beet.TV.

LOS ANGELES — Web video producers should launch a show first on their own web site, then use tools to distribute and build up the program on YouTube, Facebook and Twitter, said Steve Woolf, VP of content at Blip.tv, during a recent interview with Beet.TV.

LOS ANGELES – Celebrities from Kevin Pollak to will.i.am have driven audiences for their newer projects by actively engaging with social media to boost ratings and viewership, said new media expert Amber J. Lawson who is the chairman of the interactive media peer group membership committee at the Academy of Television Arts & Sciences.

LOS ANGELES — First-run ad-supported windows have the greatest upside when it comes to Web video advertising, said Chris Williams, co-head of Disney Online Originals during a recent Beet.TV interview.

Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.

In an effort to refine tools for advertisers, online audience measurement service comScore plans to release a new report in the next month or so that will provide more detailed attitudinal and behavioral information about online video viewers, comScore told Beet.TV in an interview.

Hoping to capitalize on the apps boom, Canadian-based startup Carbyn is banking on HTML5 as the platform that will boost its technology and services, the company told Beet.TV at the recent TechCrunch Disrupt event in San Francisco.

SAN FRANCISCO – Interactive video platform provider Coincident TV has added new customers in CBS syndicated show “Excused” and in an expanded relationship with Fox Sports for high school sports, the company told Beet.TV at the recent TechCrunch Disrupt conference in San Francisco. 

SAN FRANCISCO – Based on a belief that consumers want more video on the Web, the startup Wibbitz raised about $500,000 in a round of seed funding for its technology that can turn any text on a Web site into a viewable video. We caught up with the company at the recent TechCrunch Disrupt conference […]

Online audience measurement service comScore has released reporting that lets clients see how video audiences between sites overlap and relate to each other, the research firm told Beet.TV in an interview.