Daisy Whitney

Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads.

As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent.

The term “premium online video” has often been used to refer to programming produced by Hollywood studios and programmers, but premium is now increasingly being defined by the marketer and by the viewer, said online video ad experts during the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month.

Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising, even though those sites are still more centered on user-generated content and TV programming, respectively.

Ad networks like Tremor Video aren’t aiming to compete with the premium publishers, said Jason Krebs, SVP and Chief Media Officer for Tremor, who was a panelist in the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month.

Internet-connected TVs with built-in apps are poised to grow 36% over the next five years. That growth will be fueled in part by demand for built-in apps for Netflix, YouTube and others, said research firm In-Stat.

More consumers will cut the multichannel cord over the next few years, according to the latest research from SNL Kagan

The average Internet user in the U.S. spends 4.5 hours a month on social networks, and research from online video technology provider Brightcove shows that the time spent with social media can improve the engagement with online video for brands and business. 

In the last six months, the number of adults with e-readers has doubled to 12% of the population, but only 8% own a tablet and tablet growth is slowing, according to the latest research from Pew.

Social marketing platform provider Roost recently rolled out a free tool for small businesses to track how they’re faring locally with their Facebook marketing efforts, which often include videos targeted to local customers.

Online video advertising is on pace to grow a whopping 52% in ad dollars this year to surpass $2 billion in ad spend, eMarketer recently reported.

Video can help a brand stand out on Facebook and draw more fans.

On the heels of LinkedIn's IPO, Groupon has been pegged as the next online-technology IPO, and that's because the sort of group-buying deals that it pioneered are red-hot. The deals market has been valued at $1.25 billion and that's why Groupon is facing competition from smaller plays like HomeRun, as well as from the giants […]

With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy.

  What are the rules for engagement in the social Web? Social media expert Scott Meldrum of Pollin8.com shared his top 3 social dos and don’ts in this week’s New Media Minute. -Daisy Whitney  

Nielsen recently reported that the total number of TVs owned in the United States has dropped for the first time in 20 years to 97 percent of homes down from 99 percent, due in part to cord-cutting.

About 71 percent of Smartphone users search for related content on their Smartphones after being exposed to ads online and offline.

Marketers, venture capitalists and online video experts are always looking for emerging companies to work with and keep an eye on. That's the New Media Minute is sharing four such digital media startups in this week's episode. Watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. 

It might be hard to make a viral video hit, but building a steady audience on YouTube is doable, especially if brands and creators follow some basic guidelines.

Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to “enchant” audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in the New Media Minute.