Daisy Whitney

The biggest TV ad buying season of the year will soon kick off in the upfront , and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers.

  Social media is a powerful marketing tool, but most social media posts fade quickly.

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes.

When interactive features are added to in-banner video ads, the interaction rate can increase to 18 to 20 times that of a display ad, a promising jump that underscores the potential that new video ad innovations hold for advertisers.

The well-funded and female-skewing entertainment publisher Wetpaint is ramping up its focus on video via a recent partnership with media company Alloy Marketing.

Marketers are ready to spend money in 2011, buoyed by the economic turnaround that’s finally reaching the advertising business, said Shelly Lazarus in an exclusive interview with Beet.TV.

AUSTIN — At SXSW, the New Media Minute caught up with Internet expert and social media impresario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of his latest book, The Thank You Economy.

Apple is slated to introduce its much-hyped and anticipated iPad 2 this week. In advance of the release, we asked TV networks and TV stations for their best practices to make a great iPad app. 

When brands, publishers and Web sites add personalized video recommendations for site visitors, they can see a 3x lift in video views, according to video discovery platform Taboola. Other ways to increase video views include adding video to more pages on a site and striking syndication deals. For additional details, check out this week’s New […]

With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices back to the TV.

Online video demographics are shifting towards older females and ad agencies are taking note. The Web viewing world had been dominated early on by young guys, but now women 34 to 64 are watching online video and that’s especially encouraging for consumer packaged goods advertisers, said Michael Turcotte, VP media director at Zenith Media.

Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen’s Howard Shimmel at the YuMe Road Show in New York.

Online video can play a vital role in a media buy because it increases impression numbers without increasing costs, said Travis Hockersmith, director of market analytics at online video network YuMe.

Online video is watched at least once a day 13% of all Internet users. For YuMe users, however, the number is much higher –about 49% of YuMe users* watch online video at least once a day, with 22% who report watching online video had become part of their daily routine, said Mike Vorhaus, president of […]

Online video ad technology provider YuMe is gearing up for what it expects will be significant ad growth in the connected TV market.

Apple may be introducing near field communications (NFC) in its next-generation iPhones and iPads and the capability could turn a mobile phone into a virtual wallet, according to several published reports.

Advertisers can see a 20% bump in brand recall when they combine online video with a TV buy. Specifically, a consumer packaged goods brand saw brand recall rise to 82% from 62% when online video was added to a TV media buy, said Travis Hockersmith, director of market analytics at online video network YuMe. The […]

Some of the most regular online video viewers are upping their time watching Web video and decreasing their time watching TV, according to a study conducted by Frank N. Magid in partnership with YuMe, the online video network. Of regular online video viewers, about 66% are watching more online video than a year ago, while […]

Dollar for dollar, online video impressions are more impactful than TV ones. That’s the conclusion of research online video network YuMe conducted in partnership with Nielsen and Frank N Magid. YuMe shared the findings during its road show in New York in early February for marketers. Part of that study showed that when advertisers shift some […]

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that “cord-swapping” is occurring. He added, consumer behavior is changing with a new generation of viewers who prefer online as their TV medium, added Shimmel, SVP, Client Insights, Media Solutions at Nielsen.