Daisy Whitney

In selling a new medium like online video to a client, publishers and networks will be most successful if they have more data to share about success stories and effectiveness. That’s what Kelley Train, associate media director at media agency G2 Interactive, told Beet.TV during an interview last week at the YuMe road show in […]

NEW YORK — Brands can improve the efficiency of an ad buy by shifting a portion of their budgets from TV to online video, potentially increasing their exposure by six times without spending any more money, according to new research conducted by online video technology company YuMe Networks along with Nielsen and Magid Advisors.

Social gaming revenues should rise to $1.09 billion this year, up from $856 million last year for a 27% boost, according to the latest research from eMarketer. The revenue is comprised of both money from ads and money from the purchase of virtual goods. On the ad front alone, ad spending in social games will […]

  While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of publishers will offer it this year, according to a recent report from eMarketer.

The location-based ad market is poised to grow from $213 million last year to $2 billion in 2014, according to the latest figures from local market research firm The Kelsey Group.

One of the biggest uses of social media has been philanthropy and a new report from the social media software company Context Optional shows that brands can raise a tremendous amount of money and visibility for charities via Facebook.

Already this week, Vizio and Toshiba have introduced new tablet computers and more tablet releases should be unveiled at the Consumers Electronics Show in Las Vegas.

As brands and businesses continue to migrate their services to the growing number of Smartphone users, they will want to keep the user experience that is particular to mobile phones, said consumer research firm Opinion Lab.

Despite the plethora of streaming video and over-the-top options, the vast majority of TV viewers are keeping their cable.

Online video technology management firm Freewheel has found that the completion rate for watching post-roll video ads is 49 percent, an extraordinarily high number.

LAS VEGAS — One of the most under-utilized tactics to building audiences for online video is search. Best practices like proper metadata and tags can make a huge difference in views.

NAPA, Calif — Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.

LAS VEGAS — VendrTV,  a video web series about street food, a part of Next New Networks' HungryNation.TV,  attracts an audience of about 200,000 viewers per month.

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content.

Real time data is one of the hottest new areas in the online ad business because brands and marketers want to know how to harness real-time information and interactions with consumers to make digital marketing decisions on the fly.

Consumers are increasingly searching for brands and businesses using their mobile phones. Google has said about 20 percent of searches on Google.com are now related to location and about one-third of all Google searches via the mobile platform are related to the searcher’s local environment.

VivaKi, the digital unit of the giant Paris-based Publicis Groupe, is set to unveil details this week of the online video ad format ASQ that it helped to develop as part of its work with the Rising Tide Coop.

Media is changing so we might as well get good at it. That's what David Pescovitz, founder of Boing Boing and a thought leader at the Institute for the Future says.

With AOL's hyperlocal digital network Patch.com on track to reach 500 towns by year end, the business of online local news is growing fast.

In the race to provide more tools to advertisers in online video, tech firms like Taboola and Adap.TV are rolling out new features and landing new deals.