Daisy Whitney

As the HTML 5 versus Flash debate rages on, the yeoman's Web work being done by many media companies still relies on Flash-powered video. 

In today's Wall Street Journal, Jessica Vascellaro reports on the growth of long-form Web video.  She quotes Jim Louderback saying that as much as 40 percent of Revision3's Web video programming is watched on television and other non-computer devices.

LOS ANGELES — Shortly after raising an additional $40 million in venture funds, New York-based online video ad network Tremor Media is seeing advertisers begin to ink seven-figure ad deals in online video, the company's CEO Jason Glickman told Beet.TV.

As advertisers invest more dollars in Web video, many brands and agencies are increasingly eager to know if their ads ran where they were supposed to. 

Alloy Entertainment plans to launch four to six digital series a year and is also inking international distribution deals too for those shows.

Whether you liked the ending of "Lost" or not, the just-ended TV show has generated more buzz than any other show in the social media sphere. 

Television stations are aiming to offer new Internet ad opportunities this year, especially surrounding search and hyper-local opportunities, said David Lebow, CEO of Internet Broadcasting, during a recent interview.

A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only.

LOS ANGELES — Cable operator Cox announced that it is rolling out a new program guide for its customers that integrates linear channels,

LOS ANGELES — While much of the industry's attention was on yesterday's announcement of Google TV, a small Georgia based company has been making considerable progress in bringing IPTV to the living room by integrating its service with existing cable gear.

Measurement company Rentrak inked a deal earlier this week with the Gannett Broadcasting Station Group to provide local market viewing information, along with data on ad retention and ad engagement, to the station group. Gannett's 23 stations reach 21 million homes. The Gannett deal is one of the first for Rentrak's new local TV station […]

SAN FRANCISCO — Interactive video technology provider Coincident TV is landing both early buzz and deals:  the platform provider just inked a deal with Fox's hit show "Glee" to power its interactive video player.

LOS ANGELES — thePlatform, the Seattle-based online video services provider,  aunched today what it calls the first commercially-available, ad-supported video player development kit (PDK) with HTML5 support from a major online video publisher.

LOS ANGELES — Comcast's early results in showcasing programming in 3D in the last two years is promising for this new content area, according to data Comcast shared with us at the recent Cable Show in Los Angeles.

Networks and media companies are inking deals left and right for location-based services like MyTown, FourSquare, and GoWalla, but what can they expect from the partnerships? 

Cable network Oxygen has gotten a lot of attention recently for how it uses social media to drive up ratings and interaction. The technology and analytics firm Wiredset is behind that network's work in social media.

LOS ANGELES — As this week annual Cable Show conference, "TV Everywhere" is expected to be a huge topic.  This new industry initiative allows cable subscribers to access their fare on computers wherever they are.

Online video ads are most effective when they don't interrupt a viewer.  When consumers can opt in and choose the ad to watch from a couple options, they both appreciate and recall the ad more, said John Lowell, Starcom's SVP and director of research and analytics during a recent interview.

With more than one million iPad's now in consumers' hands, a number of publishers are looking to serve up ads across those tablets and other mobile devices that are not in the Flash ecosystem, which is the standard for most video advertising.

Women-centric network Oxygen has seen ratings growth of 70% for some of its shows year over the year, resulting from social media engagement with its audience, said the network's General Manager Jason Klarman.