Daisy Whitney

Online video news service TubeFilter.TV plans to launch its first research-driven product in the third quarter — a database that will operate as a sort of IMDB for Web content, Beet.TV has learned.

Apple said Monday that it sold one million iPads in the first 28 days of release, reaching that milestone for the tablet computer faster than it did for the iPhone.

SAN FRANCISCO — Brands that are having some of the greatest success in online video are aggressively pairing their video campaigns with earned media, said Brian Shin, the CEO of online video measurement firm Visible Measures.

SAN FRANCISCO –  As the online video field becomes more crowded, a number of new technology players are emerging who say they can guarantee audiences for Web videos.

SAN FRANCISCO, Calif — Online video is the fastest growing sectors in advertising, with spending expected to be up nearly  35 percent this year, says Geoff Ramsey, CEO of market research firm eMarketer.  Despite its rapid rise, he adds that the medium faces challenges in technology and content quality.

New online video syndication service Alphabird recently inked a deal with FremantleMedia to push out the studio's new branded entertainment series, the company's CEO Chase Norlin told me last week at ad:tech San Francisco.

The tablet market is likely to be a successful one overall, but it's far too early to tell what the principal drivers for consumer use will be on these devices, said researcher Mike Bloxham from Ball State University. As the director of insight and research, he surveyed consumers before the iPad was released and is […]

The tablet market is likely to be a successful one overall, but it's far too early to tell what the principal drivers for consumer use will be on these devices, said researcher Mike Bloxham from Ball State University. As the director of insight and research, he surveyed consumers before the iPad was released and is […]

Veteran rights management technology firm Thought Equity Motion has been busy this year, signing deals with both the NCAA and the BBC.

SAN FRANCISCO — Advertising dollars are the foundation of the Web video business, and those coveted bucks are highly sought after by networks, programmers, and independent producers alike.

LAS VEGAS — At this year's National Association of Broadcasters show, 3-D television continues to be the hot topic both on the show floor and in the hallways, as producers and programmers try to figure out how to convert their shows to the new format.

Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Comcast’s TV Everywhere initiative.

Hotspotting, an emerging technology that allows users to click on an object in a video to get more information on it or even to buy it, is getting traction with big brands and media companies.

SAN FRANCISCO — The giant media agency MediaVest is a big believer in online video and is now turning to the Web to precisely target audiences, said Donna Speciale, president of investment and activation and agency operations.

AUSTIN – Fox TV Studios is using its new digital studio 15 Gigs as an incubator for new types of content that might also make the leap to the TV, said  Rachel Webber, director of digital strategy and development at Fox TV Studios. 

With Apple’s iPad hitting the market in a matter of days, the computer giant’s entrance into tablets and eReaders is expected to give the digital book business a boost.

SAN FRANCISCO — Revision3 is experimenting with offering more shows live as well as on-demand, the company's CEO Jim Louderback told us at the recent Beet.TV online video roundtable in San Francisco.

SAN FRANCISCO – The advertising business finally has the data, tools, and analytics to measure cross-platform reach and frequency across mediums, said Mike Bologna, director of emerging communications at GroupM, when I caught up with him at the 4A's conference earlier this month.

Want to know what new media players to keep an eye on? The marketing technology firm Bunchball is generating major buzz in the media and advertising business for its tools and services centered on engagement.

SAN FRANCISCO — Television consumption is going to explode in growth over the next several years thanks to online and mobile video. That’s the conclusion of Jeff Cole, director of USC’s Center for the Digital Future, who studies media habits of consumers all around the world.