Daisy Whitney

SAN FRANCISCO — One of the keys to being successful as an independent digital studio lies in striking international licensing deals, said John Evershed, CEO of Mondo Media, in an interview with Beet.TV at our online video roundtable in San Francisco.

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership.

SAN FRANCISCO – Networks including CBS are considering moving toward a full ad load online, in a move that could potentially usher significant dollars into online video, but also turn off users who are accustomed to seeing only a handful of ads on Web TV.

Ask pretty much any agency or brand executive what they want more of this year and they'll tell you data–they want better data that they can use to target their potential customers.

PALO ALTO, CA — Facebook has become the “ultimate tool for achieving viral distribution,”  says Ethan Beard, the director of the Facebook developer network in this interview with Beet.TV.

Cable networks and big media companies aren't the only ones pursuing international distribution.

PALO ALTO, CA — With more than 400 million worldwide users, Facebook has become a critical partnership platform for media companies including all of the major television networks.

A year after its founding, social video startup Vpype launched one of its first applications in partnership with Facebook. Since social video is an area that’s bubbling up in attention, I traveled to the company’s offices in Milpitas, Calif. for an interview with the CEO Shoieb Yunus.

The comic business is estimated to be a $1 billion business annually, but it’s one of the few media forms that hasn’t yet fully transitioned to the digital world. That may change with the coming influx of Apple iPads and sexy new eReaders.

MILPITAS, CA — With social media usage across Facebook, Twitter, and niche social sites continuing to climb, it's inevitable that a number of start-ups will emerge to piggyback on the opportunity.

Alex Bogusky is one of the most revered ad men working today and his work has been profiled in the New York Times, the Wall Street Journal, USA Today, Time, Newsweek, and Advertising Age. He is the chairman of Crispin Porter + Bogusky agency and the creative mastermind behind recent campaigns for superstar brands such […]

Keep an eye on how the growth in online video will shift this year into the mobile world via smartphones like Google’s Android and Apple’s iPhone, said Will Richmond, the publisher of daily news site VideoNuze.

Advertising is becoming participatory and social and because of that shift it’s returning to its roots, said Sarah Szalavitz of social design agency 7 Robot.   We caught up with the social community and advertising thought leader at the recent NATPE conference in Las Vegas where she shared her thoughts on the transition brands are making […]

Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according to my interview with the company’s executive Chloe Sladden.

LAS VEGAS — Producers of Fox’s super-popular freshman hit “Glee” will host an open casting call online for a few new roles in the Glee club. The roles are open to both amateurs and professionals.

To lure more ad dollars and improve the quality of Web TV shows, the International Academy of Web Television is developing a set of best practices for Web TV creators, Beet.TV has learned.

After months of hype, Apple introduced its new iPad tablet today, which boasts a $499 price but is unlikely to wow folks in the digital media or TV business.

Online video network Revision3 is hiring, adding new advertisers, and charting a course toward profitability by year end, the company’s CEO Jim Louderback told me during an interview at the NATPE conference in Las Vegas.

LAS VEGAS — As one of the top-rated cable networks, USA continues to bet heavily on digital extensions to grow and nurture audiences for its programs, said the network’s digital strategy VP Jesse Redniss.