Daisy Whitney

Digital ad firm Dstillery is aiming to connect big brands with the next ring of customers, says Tom Phillips, CEO of Dstillery, in this interview with Beet.TV. Dstillery harnesses data for marketers, and does that by applying data science to consumer behavior. “What we are good at is finding customers for tier-one marketers for whom conventional […]

Ad tech company Jun Group doubled the number of employees and significantly grew its revenue in 2014, and expects similar numbers again this year, buoyed by its focus on branded video, says CEO Mitchell Reichgut at the recent Beet.TV executive retreat. “We have seen a dramatic increase from clients to have that branded video experience on page,” he says in […]

The run rate for ad tech firm Index Exchange has hit $200 million due to its sole focus now on programmatic buying, says Andrew Casale, President and CEO of Index Exchange, in this interview with Beet.TV. “Programmatic has dramatically changed our business,” he says. Index Exchange, formerly Casale Media, shifted its business from 100% focused […]

Native ads can often generate more attention then display ads, and they also usually drive a positive brand association, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. According to Yahoo’s research, 60% of consumers have a positive perception of native ads, and they generate three times the attention of standard display ads. Weinberg said that Yahoo […]

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid server delivers a targeted ad […]

Audience buying does not signal the end of premium publishing, but it is ushering in changing ways of doing business, says Mac Delaney, SVP of Programmatic at SMG Global, at the recent Beet.TV executive retreat.  Efficiencies, pricing, yield and CPMs are radically morphing, but publishers are still creating content and that content will still be […]

The ad market should brace itself for huge digital transformations in the next few years. Changes that have been afoot for sometime now are on the cusp of hitting the market hard, says serial entrepreneur Dave Morgan, Chief Executive Officer for Simulmedia, who talked about these shifts in the ad business in this interview with Beet.TV. Look for a convergence […]

FORT LAUDERDALE — Layering in digital media into TV buys can lift brand metrics on the TV side, and agencies would be wise to continue to showcase the case studies reflecting that to clients, says Veena Rayapareddi, Vice President Programmatic at Cadreon/Magna Global (IPG) at the recent Beet.TV executive retreat.  “We can show the lift in brand […]

FORT LAUDERDALE — MVPDs like AT&T are looking at ways to integrate more data into media buying and planning, says Chris Monteferrante, VP National Sales at AT&T AdWorks, AT&T’s advanced advertising arm, at the recent Beet.TV executive retreat in an interview with Ashley J. Swartz, CEO and Founder of Furious Corp. “We use data to augment buys, […]

FORT LAUDERDALE – As the industry continues to seek an ideal cross-measurement service, some media companies are cobbling together their own methods to track audiences across screens. For instance, NBCUniversal is selling and measuring ads on a “total audience” basis across linear and digital, says Joe Cady, VP of Advertising at NBC Universal, at the recent Beet.TV […]

FORT LAUDERDALE – The ideal partnership for media divisions and creative departments is to work together from the start of a campaign, says Shenan Reed, President of Digital North America at MEC, at the recent Beet.TV executive retreat in an interview with Ashley J. Swartz, CEO of Furious Corp. “Our job is to take creative and […]

FORT LAUDERDALE — The advertising focus for 2015 will squarely be on ROI, thanks to the proliferation of programmatic buying, says Chris Monteferrante, VP National Sales at AT&T AdWorks, AT&T’s advanced advertising arm, in an interview with Beet.TV. AT&T AdWorks has rolled out a number of programmatic type products, including its TV Blueprint platform that enables […]

FORT LAUDERDALE — TV buying is heading on a path to addressability, and more focus on data is driving that, says Mike Bologna, President of MODI Media, in an interview with Ashley J. Swartz, CEO of Furious Corp., for Beet.TV. “We have the greatest momentum in addressable TV. There are 42 million US homes, that’s one-third […]

LAS VEGAS — Appliance maker Whirlpool recently launched its Every Day Cares campaign, built out of consumer insights, says Bill Beck, Senior Director Mass Brands & Channel Marketing, at Whirlpool in an interview with Beet.TV from the CES show. The campaign consists of TV, social, and digital, with online video as one of the centerpieces. The […]

FORT LAUDERDALE – Programmatic buying is a more automated process, but that doesn’t mean it’s less expensive, says Shenan Reed, President of Digital North America at MEC, at the Beet.TV executive retreat this past weekend. However, that is a popular misconception among some brands. “We spend a lot of time demystifying programmatic – that it […]

FORT LAUDERDALE – Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business Development at Simulmedia at the Beet.TV executive retreat this past weekend. TV ads have been measured traditionally on reach and frequency, but layering in data can provide new metrics on actual ad effectiveness. “Marketers […]

FORT LAUDERDALE – One of AOL’s goals these days is to help guide ad partners through the complexity of today’s digital marketplace, says Marta Martinez, Global Head of Video Sales, AOL Inc., at the Beet.TV executive retreat this past weekend. “A lot of my role is education and working with advertisers on the best marketing tactics above […]

FORT LAUDERDALE –  Media agency software giant Mediaocean has its sights set on convergence tools in 2015, says Cordie DePascale, VP Product & Partner Solutions at Mediaocean, at the Beet.TV executive retreat this past weekend. The company recently struck a partnership with Videology to integrate TV and digital media inventory in a single dashboard for buyers, and […]

FORT LAUDERDALE –  NBCUniversal is betting big on the marriage of context and content to drive return on investment in ads, says Joe Cady, VP of Advertising at NBC Universal, at the Beet.TV executive retreat this past weekend. Earlier this month, NBC Universal launched an audience targeting platform for television the harnesses both first-party and third-party […]

LAS VEGAS — TV Everywhere will be a key focus for Scripps in 2015, says Tamara Franklin, EVP of Digital at Scripps Networks Interactive  in an interview with Beet.TV at CES. “We are focused on the TV Everywhere initiative so this year you will see a lot with our portfolio to make sure consumer can […]