Money is in Making Communities, Not Content, Sarah Szalavitz Says

HOLLYWOOD, Calif — There’s more money to be made in creating communities for programming online than making the content itself, Sarah Szalavitz of social design agency 7 Robot told Beet.TV at the NATPE LA TV Fest.

 
 

Delve, Akamai Announce Collaboration

SEATTLE, WA — Online video platform company Delve Networks paired up with Akamai in a deal to provide joint video services to customers, the companies announced today.

 
 

Web Celeb Hayden Black Pitching Advertisers for Sci-Fi Musical Comedy

HOLLYWOOD, Calif — After inking a deal with portal DailyMotion to fund the pilot for his latest online series, Web star Hayden Black tells Beet.TV the site is now pitching potential sponsors for the show.

 
 

Hollywood Writer Greg Berlanti on New Opportunities and Working Hard

HOLLYWOOD, Calif — With many more entertainment choices for consumers, television producers have to work harder to keep up, the noted TV showrunner Greg Berlanti told Beet.TV at the NATPE LA TV Fest.

 
 

EQAL Launches Social Platform for Web Stars

EQAL, the creators of “LonelyGirl15,” is expanding further into the technology business with the launch of a social platform for Web video creators, the company announced today.

 
 

Viral Wedding on YouTube Drives Buyers to Chris Brown Music

R&B artist Chris Brown is making money from a YouTube viral video featuring one of his songs that’s generated 12 million views so far, YouTube reported today in its corporate blog. 

 
 

Alloy Partners with Fox Searchlight, LG Mobile for Teen Video Portal

HOLLYWOOD, Calif — In an effort to expand its online reach with teens, Alloy’s Teen.com portal teamed up with Fox Searchlight to run a series of Webisodes to support the upcoming flick “Post Grad,” Alloy’s Jamie Elden told Beet.TV at the LA TV Fest in earlier this month.

 
 

Venture Firms Betting on Web Video Technology, Not Content Plays

Venture capitalists are still opening their wallets for Web video start-ups, as evidenced by the $7.5 million 5min.com landed last week and by the $64 million-plus that went to mobile and broadband companies in the second quarter.

 
 

ABC.com Inks Web Series Deal with Kia

Some automakers still have money to spend on ads. Kia Motors teamed up with ABC.com to produce a five-episode Web series for the network’s Web site, ABC.com announced today.

 
 

Live Streaming Stickam Has 4.5 Million Users

HOLLYWOOD, Calif — While the convenience factor of watch-when-you-want has made Web video popular, live events are also luring big audiences on the Web, Stickam's Program Director Andy Wombwell told Beet.TV at the NATPE LA TV Fest earlier this month.

 
 

Multimedia shop Generate Teams with “Heroes” Star Milo Ventimiglia

"Heroes" star Milo Ventimiglia's production company DiVide Pictures and multimedia production shop Generate inked a partnership to produce content for digital mediums, they announced late yesterday.

 
 

Lionsgate Realizing 95% Margins on Digital Business

HOLLYWOOD, Calif — Whoever said digital media wasn't profitable wasn't talking to Lionsgate's Curt Marvis.

 
 

5min.com Lands $7.5 million in New Venture Round to Expand Syndication Services

Online video site how-to programmer and syndication service 5min.com scored $7.5 million in venture capital in its second round, the company is expected to announce today.

 
 

Hulu “Will be History in Three Years,” NATPE Chief Declares

HOLLYWOOD — In a bold assertion, NATPE's CEO Rick Feldman told Beet.TV that he expects Hulu to fail within three years unless the site changes its business model.

 
 

YouTube Getting $200K and More for Branded Channels

As the world's second biggest search engine and the most popular video sharing site, YouTube has become a home for brands including "H&R Block," "Billy Elliot: The Musical," and "Wal-Mart."

 
 

Bravo Lands Sponsors for Web, Bets on Brand Integration and Pre-rolls

HOLLYWOOD–With a pedigree in non-fiction and reality shows, Bravo is looking to mimic it's on-air advertising strategy on the Web by incorporating sponsors into shows….

 
 

Publishers Push MultiMedia Books

As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors.

 
 

Next New Networks Betting Big on Midtail

Virginia Heffernan of the New York Times calls Next New Networks’s shows “midtail miscellany.” 

 
 

EyeWonder Pushes Standards Efforts for Web Video

Interactive agencies and publishers still haven’t cracked the code on standards for the Web video business, but vested parties like EyeWonder are continuing to push efforts toward this supposed promised land for the emerging ad medium.

 
 

Start-up for Crowd-Sourced Translations Powers TED Talks into 72 Languages

One of the rubs against online video has been the near-pervasive lack of subtitles.

 
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