E. James Ford
Making Brands “Futureproof” by Understanding the Next Consumer, UM’s Nathan Brown on the #BeetCast
On this week’s BeetCast, we caught up with Nathan Brown Global Chief Strategy Officer at UM, for a chat about innovation and how his agency is partnering with brands to make them “Futureproof”. Futureproof is the global positing of UM. Key to success is identifying the future customer for a brand’s goods and services. In […]
Voices from the #BeetRetreat: David Levy, Dave Clark, Kelly Metz, Denise Colella, Zach Rodgers and Jon Watts
Welcome to this episode of the BeetCast podcast. We are bringing you these voices from the Beet Retreat last month in Santa Monica. Wonderful insights on what’s next for our industry. In this podcast, we are sharing these chats between David Levy, CEO OpenAP with moderator Jon Watts, and FreeWheel’s GM Dave Clark with moderator […]
The BeetCast Debut: Sir Martin Sorrell on What Motivates Him and Views on Changing Marketing Landscape
LONDON — He wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded. With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview. Today (November 9) S4 released impressive Q3 results. We spoke […]
YuMe Presents: the “London Sessions,” the Next Stage of the Media Revolution, Hosted by SMG and VivaKi
LONDON – Beet.TV is producing a series of interviews about the current state and forecast for digital video including programmatic, real-time marketing, social media and related topics on November 12. Very cool to have so many ad agency executives and publishers to be part of the series which will be taped at the London headquarters […]