Nitya Rajan

LONDON – The BBC's promise to deliver coverage of every Olympic sport from every venue, will mean 2,500 hours of live coverage, across 24 simultaneous live streams, on PCs, tablet devices, connected TVs and mobile phones, says its Head of Product, Sport and London 2012, Cait O'Riordan, in this video interview with Beet.TV

LONDON – Giving customers more screen time by driving content through apps, mobile devices and smart TV platforms, will grow news organizations' video consumption in the future, says Brightcove's Marketing Chief Officer, Jeff Whatcott in this video segment from the recent Beet.TV journalism summit.

The title and thumbnail accompanying online content plays an impertative role in how effectively it shared on the social media space, says the content recommendation firm, Outbrain's COO, David Sasson, in this interview with Beet.TV

LONDON – Content is more discoverable via mobile web than apps, which prevents visibility to search engines, says Brightcove’s marketing chief, Jeff Whatcott, in this video interview with Beet.TV

Video advertising platform, Unruly's new 'Social Video Lab' is designed to increase the ROI for brand videos, by providing a plethora of metrics that communicate the level of consumer engagement with the video content, says the president of Unruly's American unit, Art Zeidman in this interview with Beet.TV

BOSTON — Manchester City Football Club will grow its mobile and social video content, as part of the club's longterm digital strategy, says its Digital Head, Russell Stopford in this video interview with Beet.TV

BOSTON- Video company, 3Play Media's interactive transcripts linking text to a video's audio/visual content, is helping firms make their video more accessible, searchable and engaging says its Co-Founder, Josh Miller, in this video interview with Beet.TV

Good titling will make for effective sharing via social media says the content recommendation firm, Outbrain's CEO, David Sasson, in this interview with Beet.TV

PARIS – Dutch filmmaker Paul Verhoeven's 'Tricked,' a user generated movie born out of a TV show from the Amsterdam-based distribution and consultancy company, FCCE, is a model movie for future films spanning other languages and themes says its producer, Justus Verkerk in this video interview with Beet.TV

Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content either via social media or other means, says its Founder Diaz Nesamoney, in this video interview with Beet. TV

AOL On will evolve to develop more mobile and cross platform support in the future, says its Head of Business Development, Frank Besteiro in this video interview with Beet.TV

The online video ad company, LiveRail is launching new technology, Checkpoint, that will allow publishers to control how their inventory is being bought by advertisers and agencies, says its Chief Operating Officer, Brian Kane, in this video interview with Beet.TV

 SportsYapper is a Twitter-like app for sports fans says co-founder Eric Goldstein, in this video interview with Beet.TV

Loyalty app — Viggle, now rewards television audiences for watching their favorite shows says Head of Product, Mike Sommers in this video interview with Beet.TV

Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV

When season one of MTV's hit show Teen Wolf's fanbase grew to almost one million, MTV's marketing team decided to give the captive online audience a nudge in the right direction, with a digital 'bridge' strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV

Discovery Communications’ burgeoning digital content will soon shape some of the organization’s TV franchises, in terms of content, says its Chief Digital Officer, JB Perrette, in this video interview with Beet.TV

Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video advertising with minimal expertise.

Discovery Communications has officially accquired web TV network, Revision 3. The online video service may soon dictate part of the channel’s analogue content, depending on show and audiences says its digital chief officer, J.B. Perret, in this interview with Beet.TV

MTV's new digital strategy, 'Storytelling Without Borders,' is now allowing fans greater engagement with their favorite shows, off-season, says its GM for digital media, Kristin Frank, in this video interview with Beet.TV