Robert Andrews

LONDON – What constitutes a high-quality, “premium” TV viewing experience in the eyes of audiences? It’s a question that is hotly debated in the TV and advertising industries. To get a handle on it, NBCUniversal and FreeWheel conducted research putting a range of content and ad experience options to 8,000 viewers. The research, “Prescribing Premium“, […]

With another Consumer Electronics Show just around the corner, professionals are set to flock to Las Vegas, including those from advertising and media. Serina Spencer, SVP, Enablement, PMX Lift, Publicis Media, is no stranger to CES. In this video interview with Beet.TV, she shared her advice for first-time attendees: comfortable shoes, hydration, and careful scheduling […]

Addressable TV advertising has hit an inflection point. More marketers are turning to it as a “must-buy” to achieve better performance, even as overall TV ad spend remains under pressure. That was the view of one ad industry executive speaking at the Go Addressable summit this week. The summit, which brought together hundreds of attendees […]

LONDON – TV may have traditionally played a largely brand-building role for advertisers, but the new-look TV supports both branding and performance marketing. “I think it’s true that the lines between brand awareness and performance are starting to blur, particularly on streaming TV,”said John Tigg, SVP, Buyer Development EMEA, Index Exchange, in this video interview […]

LONDON – The advertising industry is grappling with a paradox. As premium video content flourishes, accessing it can sometimes seem like a labyrinthine process, particularly for smaller advertisers seeking to expand their reach. No wonder many in advertising are technology are trying to simplify the complexity that has grown up. “The number one change or […]

The death of linear TV may have been greatly exaggerated, says a UK executive who has an expanding portfolio of live sport, coupled with a growing range of ad-tech products. “We talk a lot about the demise of linear TV and I certainly don’t see or feel that,” said Ruth Cartwright, Investment Director, Sky Media, […]

SANTA MONICA, Calif. – As CEOs, CMOs and agency clients demand AI strategies, marketing executives are grappling with how to harness the potential of artificial intelligence in its early, fast-evolving days. So, how have the early forays shaken-out, as we head in to 2025? “The smartest marketers that I talk with are really thinking about […]

The worlds of television and streaming have blurred, and many children no longer recognize the difference between traditional television and apps, according to Travis Scoles, EVP, Advanced Advertising at Paramount. Scoles highlighted how this generational shift has influenced viewing habits and challenged the traditional definition of television. Speaking at Beet Retreat, he said TV advertising […]

SANTA MONICA, Calif. – The fragmentation of media has made it much harder for marketers to achieve the kind of reach and scale they once enjoyed through traditional linear channels. But an omnichannel approach, informed by audience data, can help brands connect with customers more effectively across a range of different media experiences. That’s the […]

SANTA MONICA, Calif. – Programmatic ad-buying has long relied on carefully selecting digital properties and packaging them for buyers. Traditionally, supply-side platforms (SSPs) like OpenX have curated ad inventory by choosing websites and apps, bundling them and making the packages available to DSPs through deal IDs. Advertisers then would apply their own first- or third-party […]

Perceptions of women business leaders may have shifted in recent years — but is there still a misunderstanding about female leadership? In this video interview with Beet.TV, Kristi Argyilan, SVP, Retail Media, Albertsons Companies, said the distinction between the perceived styles of men and women leaders remains an open item for business to address. Meanwhile, […]

Connected TV (CTV) presents a paradox. It promises targeted advertising and detailed viewer data, yet simultaneously grapples with transparency and brand safety challenges. While advertisers yearn for show-level insights, the one-to-one nature of CTV impressions raises privacy flags. One executive pushing for greater transparency in CTV advertising is Aulden Kaye Yi, Head of Advertising Partnerships […]

SANTA MONICA, Calif. — Lack of transparency and data standardization are two of the issues plaguing the booming programmatic space, leading to inaccuracies and inconsistencies in how CTV signals are communicated and translated. To address these challenges, OpenX has taken steps to normalize CTV signals by distilling them down into a standardized, uniform taxonomy that […]

SANTA MONICA, Calif. – Could an IAB Tech Lab measurement initiative herald the future of video ad measurement? Open Measurement SDK (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video and mobile app environments. In this video interview with Beet.TV, James Wilhite, VP of Product at […]

As addressable TV grows beyond its roots in categories like autos, new challenges have appeared around targeting, measurement, cost and creative. But the opportunity is also now seeing kinds of ad buyers adopting addressable. In this video interview with Beet.TV, Cara Lewis, Chief Investment & Activation Officer at dentsu international, said the addressable ad market […]

CES, the annual Consumer Electronics Show, is a time of excitement for gadget lovers and innovators alike. But for marketers, it can also bring a sense of trepidation. As new devices and services hit the market, they create fragmented consumer experiences that can be difficult for marketers to navigate. At the same time, these innovations […]

SANTA MONICA, Calif. – Comcast Cable’s advertising sales division expects addressable TV to shift from a test budget to a “must-have” in the coming year, with continued growth in the upfronts. Amid a fragmented media landscape, advertisers are increasingly turning to addressable TV to precisely reach their target audiences across traditional TV, streaming and other […]

The adoption of addressable advertising is accelerating, with 65% of advertisers including it in their upfront negotiations this year, according to Larry Allen, VP & GM of Addressable Enablement at Comcast Advertising. Of those who have not yet used addressable advertising, two-thirds intend to do so in next year’s upfront. Allen attributes this growth to […]

Advances in artificial intelligence, particularly generative AI, are enabling marketers to deliver personalized omnichannel experiences to consumers in near real-time, across every stage of the purchase journey. But, in leveraging AI to boost conversions and customer satisfaction through techniques like targeting, personalization, data analysis and content generation, advertisers must focus on increasing quality and effectiveness. […]

SANTA MONICA, Calif. – TikTok is investing heavily in creative solutions to help brands create effective content on the platform. With creativity being the key to breaking through and driving campaign success, TikTok offers a suite of tools to connect brands with creators and generate content quickly using generative AI. The TikTok Symphony Creative Studio, […]