Robert Andrews

AMENIA, N.Y. — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering. The deal is designed to simplify and streamline KINESSO’s existing work with multiple regional partners by consolidating it into “a one-stop shop.” Amie Owen, Global Chief Growth […]

CANNES — In a world where AI will generate a huge quantity of suspect and synthetic information, the risk to advertisers of a faulty adjacency would seem to grow. But some vendors are using AI to fight AI, and nowhere more so than in brand safety. In this video interview with Beet.TV, Craig Ziegler, SVP […]

CANNES — Solving the identity puzzle for digital advertising comes down to unraveling human behavior at multiple levels – households, people, devices, and profiles. But untangling those threads is a complex challenge that requires sophisticated technology and algorithms In this video interview with Beet.TV, says Dror Ben Yishai, CTO of Intent IQ explains his approach. […]

CANNES — Retail media networks are expanding their offsite capabilities by partnering with social platforms, offering advertisers extended audience reach and engagement. Panelists highlighted the importance of data foundations, privacy-safe collaboration, and diverse ad experiences in driving value for consumers. While measurement fragmentation remains a challenge, new technologies are enabling more granular insights across channels. Panel: […]

AMENIA, NY — As cookies disappear and mobile identifiers fade, connected TV is becoming an exciting platform for advertisers to achieve real business outcomes. That is leading Roku, a pioneer in streaming TV, to focus on more performance-based advertising as the medium matures – and as ad dollars continue to shift from traditional TV. “Where […]

As privacy changes limit one-to-one targeting, political campaigns are turning to behavioral and contextual data to reach voters through programmatic advertising, says Daria Grastara, CEO of Direct Persuasion, in this video interview with Beet.TV. “We used to do the traditional way of signing IOs, going publisher direct,” Grastara says. “We’ve really turned to SSP world […]

CANNES — In a world where consumers engage with content and make purchases across a myriad of devices and channels, businesses face the daunting challenge of stitching together fragmented data signals to understand the full customer journey. “Identity resolution is a set of technologies or capabilities that can stitch these signals together into notions of […]

CANNES — AI-powered brand safety tools are evolving to help marketers navigate the complex landscape of digital content adjacency. Panelists highlighted the need to balance performance, scale and brand protection while accommodating different risk appetites. As platforms rapidly innovate, brands must stay informed about new features and capabilities to ensure strategies remain suitable. Overall, the industry […]

CANNES — Retail media networks are evolving into broader commerce media strategies, but the industry is still grappling with how to maximize value. Daniella Harkins discussed challenges around data collaboration, measurement standards, and budget allocation across networks. While clean room technology enables privacy-compliant data sharing, companies need to focus on finding the right partners and […]

Political campaigns are turning to addressable TV advertising to complement their traditional linear and digital ad buys, allowing them to target specific households with tailored messages. “Addressable gives them the opportunity to match that test different creatives with predictable household data or their own data to really make sure their message is landing in the […]

CANNES — Panelists at the Global Leadership Summit: Streaming TV & Digital Video discussed how aligning ad emotions with content sentiment can significantly improve CTV advertising effectiveness. Research suggests matching ad emotions to programming context can yield 2-3x performance lifts. While some industry resistance exists, data-driven results are convincing brands to consider emotions-based targeting. Panelists stressed the […]

After making a splash with its retail media network, Albertsons Media Collective has set its sights on applying the principles to TV. As it does, the company is aiming to upgrade processes and bring standardization. “We’ve invested in quite a lot into our systems and structures to ensure that our first party data is really […]

The shift of addressable data to the cloud is creating a new environment for connected TV and streaming data to come together with brands’ and agencies’ audience data, says Gareth Davies of TransUnion. This cloud-based approach can facilitate better overlap forecasting, audience segmentation, targeting and measurement, he explains in this video interview with Beet.TV. “What’s […]

CANNES — In a world where cookies are crumbling, IP addresses are being suppressed, and mobile identifiers are being blocked, first-party data has emerged as the new currency for creating personalized experiences. It’s an avenue for collaboration among partners to surprise and delight users and customers, according to Mike Petrella, MD of Strategic Partnerships at […]

CANNES — For retail media networks looking to leverage data collaboration for commerce, the world looks full of opportunity – and increasing complexity. In this video interview with Beet.TV, Frederick Stanichev, VP Sales at LiveInsights, LiveRamp, says companies are looking to move forward. “One best practice, one thing that we see now emerging more and more […]

CANNES — Brands must build creative for TikTok itself in order to drive attention and outcomes on the platform, says TikTok’s head of global marketing science. “Build for the platform,” says Jorge Ruiz, Global Head of Marketing Science at TikTok, in this video interview with Beet.TV. “If you do a TV spot, it’s going to work […]

CANNES — Consumers’ behavior is changing dramatically – and that is prompting advertisers to re-think how they measure effectiveness. On TikTok, the vast majority of users are taking some kind of action after being entertained or educated on the platform, said Adolfo Fernández, Global Product Strategy & Operations, in this video interview with Beet.TV. “Ninety-one […]

CANNES — Could artificial intelligence help TV ads resonate better with surrounding content, thereby improving their performance? That is the premise behind a new contextual ad product from streaming platform Wurl. In this video interview with Beet.TV, VP of advertising engineering Mikey Garcia says the company is using AI to understand and match emotions between […]

CANNES — Connected TV (CTV) is where advertisers need to be to reach addressable audiences in the modern media landscape. But the channel is not without its challenges. Little by little, in the last couple of years, more advertisers, who were previously aware of concerns around online video advertising, have switched on to challenges with CTV. […]

The retail media landscape is evolving rapidly, with retailers organizing their data and the rise of programmatic and automation in linear TV. This convergence is creating exciting opportunities for brands to leverage the power of video advertising, says Karen Babcock, VP of Advertising Strategy & Partnerships at Comcast Advertising, in this video interview with Beet.TV. […]