Robert Andrews

CANNES — The transformative power of AI is accelerating advertising optimization at a rapid pace, reducing the time it takes to understand campaign performance from a month to just 72 hours. “One of the most incredible transformations that I’ve seen is the acceleration of the output,” says Kyle Waxman, EVP of North America at Silverpush, in […]

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience […]

CANNES — At a morning panel during the Global Leadership Summit, retail media experts discussed the challenges and opportunities in the burgeoning sector. With over 200 retail media networks now operating, panelists emphasized the need for differentiation through unique customer relationships, data capabilities, and value propositions. They highlighted the importance of maintaining consumer trust while […]

CANNES — The emergence of generative AI could revolutionize how brands create and target ads in connected TV (CTV), according to one of the world’s largest snack companies. Mondelēz International, whose brands include Oreo, Cadbury and Trident, has been impressed at the development of CTV advertising capabilities over the last couple of years. “At Mondelēz, we […]

AMENIA, NY — The digital advertising industry is finding new ways to connect data for targeting, insights and measurement in an increasingly privacy-centric world, even as Google confirms it will not deprecate third-party web tracking cookies and will instead add a “new experience in Chrome”. That is the view of Kevin Kowalick, VP of strategy for media and […]

CANNES — The rise of retail media is causing a “free-for-all” in the media dollars marketers are deploying as they seek to drive sales performance, says Ji Young Kim, Chief Operating Officer of GroupM. “As retail media matures, brands are looking everywhere,” Kim says in this video interview with Beet.TV. “There’s a lot of pressure between […]

CANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemented by the advertising community. “Last year at this time, generative AI was only six months old. And so people were talking about the possibilities, the potential, the […]

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network – but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce media platform designed to create personalized and immersive experiences for travelers at every stage of their journey. In this video […]

CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed […]

CANNES — Connected TV (CTV) is becoming an increasingly attractive advertising channel for marketers by combining the best of traditional television and digital capabilities. And consumer-packaged goods (CPG) brands are flocking to the channel. In this video interview with Beet.TV, Dan Mouradian, SVP of Global Client Solutions at Innovid, explains what the company’s latest data shows […]

AMENIA, N.Y. — The digital ad industry has been preparing for a cookieless future. While Google’s surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change the fundamental trajectory. “The cookie itself is just one tool as a means to reach those actual audiences and […]

CANNES — Marketers today want to know that their ads work in delivering business outcomes, sales lifts and incremental results. But marketing measurement is not just about proving the impact of campaigns – it’s also about growing the client’s business. That is according to one man who is running the numbers for one of the […]

The advertising world is in a state of flux as the deprecation of third-party cookies progresses, leaving advertisers and publishers alike grappling with how to maximize reach, performance and monetization. With some audiences still reachable by cookies and others not, the industry is seeking solutions that can bridge the gap. Alternative identifiers that can connect […]

CANNES — As the idea of leveraging first-party’s data grows in prominence, retailers, which have a direct relationship with their customers, look to be in a good position. Now the rise of clean room technology is enabling retailers to share audience insights. As consumers opt-in to share their data, retailers can provide brands with a more […]

CANNES — Mastercard’s marketers have long favored an experiential approach to branding. Now they are adding artificial intelligence into the mix. In this video interview with Beet.TV editorial director Lisa Granatstein, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, explains the company’s new innovations. Adding AI for Creativity Guerin emphasizes the importance […]

Increasing regulation and consumer demand for better privacy protections are forcing advertisers to adapt how they measure the effectiveness of their campaigns. But there are ways to improve measurement accuracy while remaining privacy-compliant, regardless of whether explicit consumer consent is obtained. One of the world’s leading financial services company’s is attending Beet.TV’s latest Beet Retreat […]

CANNES — Artificial intelligence is set to revolutionize the creative and advertising process in the next few years – but what exactly will that look like? AI can make the process of creative supply much faster and easier, as well as improve the quality of the output, Mihael Mikek believes. “Everyone wants to leverage AI to […]

After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media. In this video interview with Beet.TV, Cassidy Diamond, […]

CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a massive opportunity for advertisers to reach a highly engaged and loyal audience. With 3.4 billion gamers worldwide, the potential for […]

CANNES — Disney’s annual upfront meetings in New York this year included plenty of commitments to ad automation, with about 50% of its ad sales being automated and addressably led. The company offers its clients flexibility in how they want to transact, whether directly, through PG, or through biddable options. “For us at Disney, we […]