Robert Andrews

MARCO ISLAND, FL — With the proliferation of first-party data, retailers are no longer mere sellers; they’ve transformed into full-fledged media companies, wielding personalized messaging and closed-loop measurement to capture both online and in-store insights. This significant shift has brands and smaller retail platforms alike rethinking strategies to maintain relevance and drive consumer engagement. In this […]

LAS VEGAS — TikTok has transcended being just a hub for dance challenges and youthful exuberance; it’s now a cultural powerhouse with over 160 million monthly active users in the US alone. Advertisers are taking note. TikTok is expected to take up to 2.6% of total digital ad spend worldwide in 2024, eMarketer forecasts. In this […]

LAS VEGAS — In the wake of a post-cookie advertising landscape, the shift toward first-party data strategies is gaining momentum, according to Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical, at Snowflake. The data cloud company is seeing brands increasingly leveraging clean rooms and first-party data. And Snowflake recently acquired another data company to […]

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a […]

LAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services. In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, explains how the company is launching new services to help advertisers benefit […]

MARCO ISLAND, FL — One of the world’s biggest consumer goods companies, one with a rich heritage in TV brand-building, is getting excited about the capabilities and tricks of the new, internet-powered TV. With brands like Persil and Cif, Unilever is a big media spender. In this video interview with Beet.TV at the IAB’s Annual […]

MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an […]

LAS VEGAS — In the rapidly evolving world of connected TV (CTV) and digital advertising, brands are constantly seeking more precise targeting and measurable outcomes. Samsung Ads has positioned itself in this arena by leveraging a vast array of consumer data from across its ecosystem of devices. Michael Richardson, Global Head of Product at Samsung […]

MARCO ISLAND, FL — Why did data company LiveRamp acquire last month acquire Habu, one of the leading vendors behind the crop of clean room software suites? For Scott Howe, CEO, LiveRamp, it’s about fit and the future. In this video interview with Beet.TV at the IAB’s Annual Leadership Meeting, Howe describes the deal and more […]

MARCO ISLAND, FL — These days, selling cars isn’t just about, well, selling cars. For Ford, it is also about becoming a trusted brand in an age of mistrust and AI fear. In this video interview with Beet.TV at IAB’s Annual Leadership Meeting, Jen Brace, Chief Futurist, Ford Motor Company, explains why modern auto marketing is […]

LAS VEGAS — What can an ad platform from a TV maker offer in 2024? Samsung Ads launched its DSP in 2020. Now it is making enhancements to the platform. In this video interview with Beet.TV, Craig Chinn, VP of Platform Sales at Samsung Ads, shares insights into the company’s latest endeavors to transform the […]

MARCO ISLAND, FL — The imperative for sustainability has never been more critical, and the advertising industry – with a range of impacts, including energy consumption from programmatic trading – has a role to play. In January, scientists warned carbon reduction targets could be missed without urgent intervention. In this video interview with Beet.TV at the […]

LAS VEGAS — At the Consumer Electronics Show (CES), two of the the fastest-emerging digital trends overlapped. Artificial intelligence is helping spur retail media networks. That was the views shared with Beet.TV by Sravanthi Muppidi, VP, Software Engineering, Albertsons. Albertsons is a leading food and drug retailer in the United States and has started its […]

LAS VEGAS — Grocery delivery firm Instacart isn’t standing still. The outfit is transforming its underlying offering and also its advertiser services. In this video interview with Beet.TV, Ali Miller, VP, Product Management, Instacart, describes a raft of new offerings. The Strategic Push for Off-Platform Presence With the digital advertising world grappling with signal loss, […]

LAS VEGAS — The audience-finding capabilities of connected TV advertising are often used to extend the reach of TV campaigns without duplication. But it’s about more than that, too. In this video interview with Beet.TV, Mike Villalobos, VP of Strategy, NA, Seedtag, explains his vision. Reinventing Monetization and Targeting Seedtag in 2014 was co-founded by […]

MARCO ISLAND, FL — In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. “Imagine you’re watching a TV show and someone was wearing a red dress and you […]

LAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having accelerated, the industry is swallowing a seismic shift. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. In this video interview with Beet.TV, Matt Lattman, SVP, Card Acquisition Marketing, Discover […]

MARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals and subscriptions, the digital media industry braces for potential impacts that could reverberate through consumer experiences and business models. In this video interview with Beet.TV, Lartease Tiffith, EVP of Public Policy at the Interactive Advertising Bureau (IAB), raises concerns about […]

LAS VEGAS — A veteran audience insights agency is endeavoring to pivot from “passive” to “proactive” as it adapts to the new demands of brands. Simmons has long operated consumer insights from its  American Consumer survey. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the […]

In a landscape where ad tech integrations can be as complex as they are necessary, Index Exchange is launching a new platform designed to simplify interconnectivity. Launching in beta, Marketplaces is an effort to support integrations without duplication across the ecosystem. Simplifying Ad-Tech with Marketplaces Casale outlines a vision where manual integrations, a persistent source […]