Robert Andrews

LAS VEGAS — Roku already offers advertisers “Superbowl reach every single day.” Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video interview with Beet.TV, Jake Piasecki, US Head of Verticals, Roku, explains the latest trends. Bridging the Streaming Ad Divide Roku […]

LAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome’s final deprecation of the identifiers, Scott Kozub, Experian’s VP of Product Management, reveals the industry’s trajectory towards alternative tactics. In this video interview with Beet.TV,” Kozub also explains Experian’s […]

LAS VEGAS — In the world of media and advertising, the quest for inclusiveness and representativeness in audience measurement has taken center stage. Samba TV is hoping a new partnership building on its own data set can help improve the state of play. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder of […]

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber’s range […]

LAS VEGAS — The deprecation of audience identifiers including cookies may be seen as a threat by many marketers. There was already a growing understanding that those with first-party data, however, were in a better position. Better than that, brands with retail relationships are in a prime position to develop exactly that kind of first-party […]

LONDON, UK — These days, you can’t read about the advertising and technology businesses without reading about AI. But Amelia Waddington was already an AI expert a decade ago. Waddington completed a PhD in Computational Neuroscience, the study of human intelligence using mathematical models. Now as Chief Product Officer, Captify, Waddington is using web search […]

LAS VEGAS — Artificial intelligence tools could help drive a new era of optimization that will adapt ad creative for cohorts of audiences. That is the view according to Cara Pratt, SVP, Kroger Precision Marketing, 84.51°. In this video interview with Beet.TV, Pratt says AI should be best use to optimize ads for audiences, not […]

LAS VEGAS — Subscription- and advertising-supported streaming TV services used to be regarded as diametrically-opposed models. Now the addition of ad support by SVoD operators has changed that. But Karl Meyer thinks ads also have another role to play – he thinks ads on streaming TV screens can help reignite lapsed viewers. Meyer, Head of […]

LAS VEGAS — Extreme Reach’s bold new identity was just the start. For Louisa Wong, CEO, Extreme Reach, the reboot is about more than just a new name. Extreme Reach, established in 2008, offers services in video ad serving, campaign management, and creative asset management. The company in January was renamed XR. Revolutionizing Creative Workflow […]

LAS VEGAS — As 2024 hots up following a long winter, many media and advertising executives will be gathering in Florida for the IAB’s Annual Leadership Meeting (ALM), running January 28 to 30. David Cohen, CEO, IAB, says: “The goal of ALM is to set the agenda for the industry for the coming year.” A […]

LAS VEGAS — As artificial intelligence and generative AI emerge in the media world, how should we think about the pros and cons? Mark Zagorski, CEO, Double Verify, says the tech can be a boon for correctly classifying content. And he says the coming election cycle is likely to see a new swathe of low-grade, […]

LAS VEGAS — 2024 is finally the year when it seems the cookie will crumble. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. For advertisers, the impending changes will affect everything from campaign setup to reporting and measuring. Jennifer […]

LAS VEGAS — One of the key emerging retail media players is enlisting one of ad agencies’ main emerging rivals to carry out its media planning – with a twist. Albertsons Media Collective announced it will use Capgemini’s robotic process automation (RPA) and generative artificial intelligence (AI) to generate insights for media planning and creative […]

LAS VEGAS — In an era where streaming is surging, the need to revolutionize ad formats for the digital living room is more critical than ever. So GroupM recently formed an Ad Innovation Accelerator program. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join the working group, which GroupM said will “strategize and create […]

LAS VEGAS — As a confectioner, Mars doesn’t necessarily want to quit on cookies – at least, not the kind you can eat. But digital cookies, the traditional identifiers used to profile audiences, are being deprecated nonetheless. For advertisers like Ron Amram, Sr. Director, Global Media at Mars, that poses a challenge. But, in this […]

LAS VEGAS — At CES 2024, artificial intelligence was, of course, on the lips of most attendees. For Sir Martin Sorrell, the leading advertising industry figure who is Executive Chairman, S4 Capital, AI has much potential in advertising. In this video interview with Beet.TV, Sorrell says he sees a technology that will be a double-edged […]

National brands may have been first to embrace the new art and science of data-driven TV advertising. But local peers are getting in on the action, too. In this video interview with Beet.TV, Rachel Herbstman, VP, Data Innovation, Ampersand, explains what is happening. Pioneering a data-centric approach “In the past, they weren’t as data-centric as […]

LAS VEGAS — Extreme Reach’s eye-catching rebrand as “XR” has been making waves. But it isn’t just the company’s new name that is being talked-about, it is also the names XR is bringing in to the company. Jo Kinsella, the former Innovid/TVSquared executive, has been brought in as Global President of SourceXR. In this video […]

LAS VEGAS — Fresh from getting acquired by a major ad agency group for $835 million, Duncan Painter, CEO, Flywheel Digital is understandably bullish about the future of retail media. Flywheel helps buying of ads across Amazon Advertising, Walmart Connect, Instacart, Kroger, Home Depot and Criteo. Omnicom said in October it would buy the company from […]

It used to be the other way around – TV had little ability to target viewers, while online channels could super-target users. But, amid a turbulent period that limits digital’s capabilities, connected TV is poised to make a strong offering. That is according to Chris LoRusso, Chief Business Officer, OpenAP, the outfit formed by US […]