Robert Andrews

The popularity of editorial video amongst mobile web users is growing fast at Time magazine’s website. “About 20% of video views on Time.com are happening on mobile web,” GM Craig Ettinger tells Beet.TV. “That’s up from just over 10% a year ago.” Ettinger credits the site’s recent responsive redesign, which makes the site more attractive […]

The Boston Globe says it will move to differentiate its two websites – one, free; the other, part-paid – as it undertakes a marketing effort around a new metered digital payment requirement on one. “(Boston)Globe.com and Boston.com – they are two separate sites, very confusing – we are in the process of removing that confusion […]

LAS VEGAS — Time was, viewers grumbled about TV broadcasts being unavailable online and about digital delays on transmission. Now, however, the broadcasters are getting their act together, according to one analyst. “The rights restrictions have often lagged behind the technological capabilities,” says ABI Research practice director Sam Rosen. “What we’ve started to seen in […]

LAS VEGAS — Take more than one video management software suite in to the shower? Now a new breed of company wants to wrap them all in to one package. One such outfit is Las Vegas-based iStreamPlanet, which just announced it will use Microsoft’s Azure cloud hosting to locate its product offering that runs software […]

LAS VEGAS — Semiconductor firm Broadcom is watching the evolution of a video distribution industry quite different to the one it entered two decades ago. “You’re familiar with the channel guide … that is about to change in a very big way,” says Broadcom’s broadband marketing associate director Joe Del Rio. “Now we’re talking about  […]

LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes. “We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each […]

SAN FRANCISCO — For David Algranti, it’s all or nothing. “For programmatic to scale to the levels we expect it to (in TV), it’s going to need to avail itself of all the TV (advertising) inventory, not some subsets of it,” says the product innovation SVP of video measurement supplier Rentrak. Algranti’s firm licenses return-path viewing […]

SAN FRANCISCO — The onset of automated video ad buying is prompting traditional job disciplines to be re-thought, says one exec in the space. “There is a transition of talent,” says  Adap.tv‘s programmatic TV SVP Dan Ackerman. “You see people who have been in trading desks start to cross-polinate in to TV. There is a science in (traditional […]

SAN FRANCISCO — New, automated ad-trading techniques termed “programmatic” have loomed on to the TV industry’s horizon – but have a little way to go before widespread adoption, according to one exec. “It’s a wonderfully exciting time,” says ad connectivity platform Mediaocean‘s business development VP Fraser Woollard. “Agencies are experimenting with different technologies, different ways of […]

SAN FRANCISCO — When are we going to see an industry in which a healthy slice of TV advertising is bought using so-called “programmatic” trading techniques? “For the major networks, it’s going to take a long time to eventually go over to this stock exchange process of being able to use data and being able […]

SAN FRANCISCO — With the imminent spinoff from its parent company Time Warner, magazine publishing unit Time Inc. is steadily stretching its legs in the “programmatic” trading of its advertising space, after already spending three years in the space. Time Inc. and its UK sibling IPC Media recently pooled inventory in the Time Inc. Global […]

SAN FRANCISCO — Programmatically-driven addressable TV advertising in the digital age is “not a pipe dream” – but it will be realized in some countries sooner than others, says media measurer Nielsen’s EVP of global media products, Amit Seth. Seth tells Beet.TV the opportunity is being approached by both cable operators at their back-end and […]

SAN FRANCISCO — These are heady days when an advertiser starts making TV shows to sell ads – but they are headier still when they plan to sell those ads programmatically. In February, Group M announced it will co-produce a sport documentary series, My Side Of The Sky, with Hulu. “There’s not enough good content […]

LONDON — Time was, investors wouldn’t look a content startup in the face. Lately, we have seen some financial energy go back in to ambitious, content-related companies. But that doesn’t change the challenging outlook, says one leading investor. “Content as original programming remains a very hard category to invest in,” says Saul Klein of Index […]

LONDON — Advertisers are being urged to quit viewing spending allocation as an “either-or” between TV and online video, and instead buy both together for campaigns. “We’re entering in to an economy where there are friends with benefits – video and TV working together,” says video advertising technology platform vendor Videology‘s head of global TV […]

LONDON — From Google’s Loon to Facbeook’s drones, the internet that Silicon Valley’s giants will create in Africa will be quite different to the one back home. With many first-time consumers adopting mobile devices before desktop, Africa may be a vision of the west’s media future. “The rate at which the mobile phone has grown […]

LONDON — Quartz, Atlantic Media’s online-only journalism offshoot, may be pitched at providing premium-grade analysis, but don’t expect the site to start charging any time soon. “Social mechanisms (are) the primary way that traffic is derived for most content sites today,” Quartz publisher and Atlantic Media SVP Jay Lauf tells Beet.TV. “Anything you do in […]

LONDON — With added TV and video features, the recent launches of the next-generation Xbox One and PlayStation 4 consoles has seen Microsoft and Sony move further increments closer toward their dreams of being living room entertainment super hubs. But that’s a “flawed strategy”, says one analyst. “The Xbox One strategy is … based on […]

SAN FRANCISCO — So much greater are video ad prices compared with standard display, there is a more pressing need to inject programmatic platforms with price control mechanisms, if video advertisers are to adopt the mechanisms, says one programmatic expert. “There’s such a limited quantity of video … there hasn’t been the need to have […]

LONDON — The Washington Post already invested in its Post TV online video brand last year. Now it plans to increase editorial video volume and to make more video available to native ad brands. “We’ll be telling more stories using more video content than ever before,” chief revenue officer Kevin Gentzel tells Beet.TV. “We’ll lead […]