Robert Andrews

BARCELONA — AOL will soon launch a native advertising unit aimed specifically at mobile publishers, AOL Networks global media director Chad Gallagher told Beet.TV at Mobile World Congress. “We’re going to have a major announcement here in a few weeks about our native solution which we think will be really interesting,” Gallagher said. “If you look […]

BARCELONA — Mobile advertising has come a long way – but it could go a lot further if it truly used mobility as a core planning component. That’s one one mobile exec thinks. “Advertisers don’t have access to cookies. They do have access to location data,” says Tyler Bell, product VP at Factual. “We have a location […]

BARCELONA, Spain — Will the mobile web kill off apps? That is an oft-asked question. Right now, however, the route for advertisers to take is clear, says ad group Mindshare’s chief digital officer Norm Johnston. We’ve moved past the mobile vortex and confusion,” he tells Beet.TV. “But there are still some fundamental issues. “Do brands […]

BARCELONA — WhatsApp’s mega acquisition by Facebook should be welcomed as another pointer that mobile messaging could be a money-spinner, according to one mobile ad exec. (Mobile) will go either toward commerce or toward advertising,” InMobi north America MD Crid Yu tells Beet.TV. “It’s amazing to me that, after all these years, the most commonly […]

BARCELONA  — We’re not just in a “mobile-first” world when it comes to advertising, according to mobile ad network InMobi – smartphone adoption is changing the very nature of ad planning and buying. “People don’t even realize how disruptive mobile is going to be around their media buying,” says InMobi’s global alliances GM Anne Frisbie. […]

Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers, says a Google ad exec. “We spent a little bit more time on the sell side than we did on the buy side from a product development perspective,” Google media platforms sales head Jay VanDerzee tells Beet.TV. “We’re obviously going to continue to do […]

There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec. “A lot of the technologies that were built and deployed in the online display world don’t translate well in to video,” says Videology‘s development SVP Brent Gaskamp. “Some people have […]

PALM SPRINGS, CA — Many mobile ad spending numbers consider smartphones and tablets together. After all, each is more portable than a desktop PC. But not for multi-screen video ad tech firm boss Joe Apprendi. “I’d argue mobile is a state of a device – you’re either in motion or you’re at rest,” says the […]

New York-based video journalism outfit Beet.TV, this article’s publisher, has been creating events and videos that tell the story of the digital business for the last eight years. Now executive producer Andy Plesser says the industry is about to take off, as attitudes toward branded content converge. “It’s a video-first B2B publishing platform that’s driven […]

With an apparent shortage of premium video inventory against which to advertise, some marketers are taking to producing their own content to get their messages across. But what’s the right recipe for branded video success? “No matter what … it’s got to be clear, consistent,” says Digitas’ north America media activation head Adam Shlachter. “It’s […]

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says GroupM chief digital officer Rob Norman. But he has identified at least one golden rule already. “Make sure the first five or six seconds are really, really good – so that […]

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. But will these new methods bring any more money in to a TV advertising game that is already worth circa $70 million per year in the US? “Fundamentally, it will probably be the […]

PALM SPRINGS, CA — The idea that many online video ad views are not really generated by actual viewers has been gathering pace lately. But could it really be that video content makers are defrauding their own system? Video ad tech firm Collective‘s inventory VP Travis Lusk is pointing the finger at freelance videographers hired […]

According to some ugly numbers, as many as 40% of video ads claimed to be watched online are not really viewed by humans at all.  Measuring the true “viewability” of videos has, therefore, become one of the industry’s hot topics. “All the other media don’t spend so much money validating that their ads will show […]

Pre-roll adverts are the largest slice of AOL’s video advertising revenue – but the outfit nevertheless thinks the format will be challenged. “Pre-rolls are the majority of what we do, the (TV) assets are already there,” AOL’s video president Ran Harnevo tells Beet.TV. “Acceptance of pre-rolls is going decrease. Brands will have to become publishers.” That is […]

Starcom MediaVest Group (SMG) recently struck an exclusive partnership with Twitter, creating a “social TV lab” to explore the impact TV and social, in tandem, have on advertising. Now the pair are about to unveil first findings. SMG’s global video lead Lisa Giacosa tells Beet.TV metrics “look favorable” and are due to be published in February […]

“We really are at a cross-roads for the industry,” Nielsen agency solutions EVP Dave Hohman tells Beet.TV. “Ad agencies are looking to be able to provide integrated, multi-screen campaigns – they tend to be much more impactful from an ROI (return on investment) standpoint than mono-media planning.” The problem? Ad planning hierarchies are “siloed”, Hohman reckons: “The […]

Just a couple of years ago, mobile advertising barely figured on agencies’ radars. Now it’s front-and-center – and set fora bright future as the Internet Of Things blurs the line between utility and marketing, says one exec. “Mobile never had a seat at the table, I wasn’t even included in upfront conversations,” Starcom Worldwide’s SVP and […]

Having a real relationship with Google is key to making advertisers satisfied enough to buy more space in video, says an exec from Publicis’ MediaVest. MediaVest and Google last fall announced a deal in which the media agency will commit to buying a set amount of ad space across Google properties including YouTube. For Trivedi, […]

Josh Weinstein was only trying to create “Chatroulette for college students with pants on”. Instead, he stumbled upon the future of TV. Weinstein is CEO of YouAreTV, a video-chat tech startup that has spent the last couple of years developing tools help broadcasters take live video input from viewers. “We accidentally created an interactive game […]