Robert Andrews

Mobile ad company InMobi says it is trying not only to encourage advertisers to use more data but to do so for years ahead. “Most of the media that I see spent – not a hell of a lot of data is actually being gathered,” says the company’s north America GM Francisco Cordero. “That could […]

NDN, the unseen power behind many of the videos on newspaper websites, says data is the oil fuelling the future of the business. finally there’s enough information,” COO Eric Orme tells Beet.TV. “What really needs to happen… we have to be able to give back tons of data to these guys (our customers) to help them […]

In a digital media world that is 25 years old, it’s no wonder the relatively recent upstart of mobile is still considered a single new channel for planning against. But now ad group Starcom Worldwide‘s mobile SVP has an unusual goal – to kill her job. “If my job exists in six months in its […]

Today online there is not enough quality video to satisfy advertisers’ demands. TouchCast, a startup co-founded by former TechCrunch editor Erick Schonfeld, is aiming to change that. “The editing bay is very much a bottleneck for large-scale video production,” he tells Beet.TV. “You can’t make enough video, even if you tripled your staff. “If I […]

Call it: the best of both worlds. Publishers who baulked at real-time bidding, the first incarnation of programmatic ad-buying, may be more drawn to a version of the technique that affords them both traditional-style control and super-controlled selling. Video ad tech firm SpotXchange‘s platform VP Sean Buckley explains programmatic direct it to Beet.TV: “It’s a […]

Desktop devices took an early lead when team-based sports news publisher Bleacher Report launched its video initiative two and a half years ago. Now the handheld has drawn level on points. “Mobile has caught up,” video VP Bill McCandless tells Beet.TV, adding that mobile traffic sometimes trumps desktop for Bleacher. “Because it’s weekend-driven, we see mobile […]

There’s still life yet in the old dog that is the US TV industry. And by introducing digital-style targeting to this analogue medium, Simulmedia CEO Dave Morgan is trying to grow the $74bn sector still larger. “We can deliver, in one campaign in a day, on TV with normal linear 30-second spots, more targeted reach […]

Once a facilitator of dynamic ad insertion for video downloads, Tel Aviv-based Hiro Media nowadays now offers a range of video distribution and monetization services, leading on its supply-side content platform (SSP). Product VP Oded Napchi says the company is going after slices of the industry left on the table by most others. “The online […]

Many online ad buyers who are now using so-called “programmatic” trading techniques for video are getting excited about the idea of old-fashioned TV using the same digital processes. But  not so fast, says one experienced ad exec. “We can’t have real-time ad deliveries in linear TV – the infrastructure doesn’t support it – that’s many, […]

As online video’s advertising growth gathers steam, the two disciplines from which the format is drawn are converging, according to one ad tech exec. “TV buyers really want to learn from digital, and digital buyers really want to learn from TV,” says Turn emerging media general manager Chris Smith. “You’re starting to see more hybrid roles […]

The last year has seen an evolution in how publishers and broadcasters view the so-called “programmatic” sale of online ad inventory. “Just 12 months ago, a lot of publishers were just viewing programmatic as a remnant solution,” says Mark Trefgarne, CEO of video ad tech platform LiveRail. “The transition we’ve seen is a view towards […]

The problem with the new native advertising concept, according to some display ad veterans, is – how can the format ever hit display’s heights when each new deployment may need to be customized for editorial fit? But Adam Singolda, CEO of a content discovery network that is also trying to deploy native ads, says things […]

BARCELONA — The move to native mobile advertising formats will give a much greater say to one of the most important participants in the mobile app ecosystem, according to mobile ad network InMobi. App developers, until now, didn’t have a say,” says the firm’s head of publisher-side products Krishnendu Majumdar. “If they have to monetize, they’re […]

BARCELONA — The so-called “native advertising” opportunity, which sees straight-up display ads replaced by sponsorships that look like content, may be young – but mobile ad network InMobi is moving aggressively in its direction. “We’re going to break up the banners,” InMobi global strategic partnerships VP Pankaj Bengani tells Beet.TV. “Instead of showing banners to users, […]

BARCELONA — How often is too often for developers to update their mobile apps? “We know companies doing updates at least on a weekly basis just to keep you live,” says Bruce Beckloff, corporate development head at Marmalade, a London agency whose technology helps developers deploy across multiple platform standards. “Everybody sees a little bit […]

BARCELONA — Some may say the ad business is like a soap opera these days – but InMobi thinks it should come in “episodes”. “We came up with an episodic learning platform which uses a methodology to work with consumers campaign-to-campaign,” says mobile ad network InMobi‘s head of products, brand and commerce Preetham Venkatesh. “If […]

BARCELONA — The developer behind some of the biggest mobile social games is offering to help others monetize their apps. “We are taking on third-publishing – that will change our model,” says James Peng, head of user acquisition and monetization at Redwood City, California Dragon Story and Bubble Mania developer Storm8. “We’re helping to launch games […]

BARCELONA — Audio-identifying mobile app Shazam is trying to create a business selling data to advertisers by encouraging users to tag content other than music. “We’re now able to target advertising based on Shazam activity,” CEO Rich Riley tells Beet.TV. “We can do that on Shazam and off Shazam. We can follow a device ID on […]

BARCELONA — Freemium has become the super-dominant app store monetization method, with some 94% of App Store revenue coming from free downloads supporting in-app purchases, according to Distimo’s 2013 Year-End Review. But that doesn’t mean app developers can guarantee success just be deploying in-app goods, says former Guardian News & Media strategy head James Cooper. […]

BARCELONA — If you want to understand apps, you need to understand app users. That’s according to one mobile advertising technologist. “The core of the search era was the keyword, the core of the social era is the stuff you share on social networks,” says InMobi‘s product director Abhishek Bapna. “In the app ecosystem, neither of them are […]