Robert Andrews

The idea of buying social media ads to coincide with TV shows has become commonplace. But how should the industry price such ads? Using the shows as a barometer, suggests technology vendor Civolution. “We predict the popularity of a TV show during which a certain TV ad will run,” company global product manager Stefan Maris […]

The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher than for display. But some think it could grow a lot larger if those ads were more than just linear streams. Video ad tech outfit Innovid helps advertisers create video ads with “calls to action”. “You can open a microsite […]

Ad campaign creativity has been lost in the multi-platform digital age as advertisers have rushed to cram their broadcast ads in to a range of very different screens, according to a panel of frustrated ad and measurement executives. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. “We’ve spent so much money […]

Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new numbers show how strong that belief is. This report commissioned by video ad tech group Videology from Forrester finds a majority of advertisers, agencies and media organizations believe ad campaigns will […]

Jun Group is a video advertising platform on the move after raising $2.5 million in debt funding last month – and one direction it’s moving is mobile. The New York-based outfit helps brands place video ads and sponsored content on Jun’s network of premium web publishers like Business Insider and CNN. “Seventy percent of the […]

French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. “Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.,” business development head Pierre de […]

Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company’s technology lets advertisers customize text and graphic assets in the same video […]

TV advertisers are fond of reaching a mass of people – but, online, is viewership the be-all and end-all? “It’s not about driving a million views – it’s more about, ‘How can we drive 250,000 engagements?’,” says Richard Spalding, CEO of The 7th Chamber, a seeding agency which aims to push videos to people who […]

Historically, the Superbowl has been the big TV event on which advertisers will spend big to reach big audiences on one hit. But, in the social video age, what does the Superbowl opportunity look like? “Back in the day, everyone waited to see that ad,” says Unruly Media‘s US president Richard Kosinski. “We’ve actually found that 60% […]

VIEQUES, PR — Advertisers are keen to to buy campaigns across TV show makers’ many multi-media tentacles – but do TV networks know how to price a cross-platform show. That’s where measurement comes in, says Nielsen’s agency solutions EVP Dave Hohman. “Lots of agencies and advertisers are asking for integrated multi-screen campaigns,” Hohman tells Beet.TV. “It’s […]

The video advertising industry has recently started to focus conversion on “viewability” – the metric that uncovers whether users are really watching videos and ads. One easy way to uncover viewability may be for advertisers to use interactive ads that demand engagement, rather than pre-roll ads which are passive, suggests US GM Jim Daily of […]

VIEQUES, PR — Advertising technology firms are fond of flexing their “stack” – each boasts the varied strata of their connectable platform pieces. But what does “full-stack” even mean? To AOL video sales VP Charles Gabriel, that’s quite clear. It’s about creation, curation, programming, distribution across all screens and platforms, Gabriel says. “It’s not just distributing in digital to all […]

VIEQUES, PR — Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes. But, still, lean-forward video consumption like that pioneered by music videos from Arcade Fire are a rarity. ‘What hasn’t really happened yet is a revolution in creation – everything we see is still […]

VIEQUES, PR — LiveRail has become one of the leading vendors in the collision of programmatic advertising and video. Now CEO Mark Trefgarne says he wants to go on growing in the year ahead. “We tripled the revenue last year, we expect to double the revenue again this year,” he tells Beet.TV. “We’re expecting to see […]

VIEQUES, PR — Everyone associated with programmatic trading of video advertising seems to have had a 2013 that was full of growth. Denver-headquartered SpotXchange is no exception, releasing platform and revenue metrics today. Speaking with Beet.TV, SpotXchange’s platform VP Sean Buckley says the Q3 addition of a “full-blown” ad-server to the vendor’s product offering has […]

VIEQUES, PR — Time was, ad spots were bought against content consumed by specific audience demographics. Many buyers still buy this way, even with programmatic automation. But VideoHub‘s Anthony Risicato says deeper data can trump demographics. “The historical research tells us that specific groups of men or women will be interested or not interested in […]

VIQUES, PR — IPG’s Magna Global media agency has tried to aggressively embrace automated platforms for the online ads it trades in. And things are moving faster than it expected. “We had a goal set for 2013 of putting 5% of our total spend through programmatic,” says Kristi Argyilan, the group’s north America president. “We exceeded that […]

VIEQUES, PR — The New York Times’ recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewers of its video content. “A brand could sponsor one of our bigger editorial offerings – Dealbook or Bits, 36 Hours, Corner Office,” says NYT video GM Rebecca Howard. “Those […]

VIEQUE, PR — Last summer, the Washington Post newspaper launched its news video brand PostTV. Since then, the publisher has spread it across other places including Roku, Ouya and Chromecast. This opening up of video is key to WaPo senior video editor Andrew Pergam. “We know a lot of people want to see video in context- […]

VIEQUES, PR — Everyone’s talking about “content marketing”, “native advertising” or “branded content” – the hybridization of editorial and marketing materials in to a single content type of mutual benefit to publishers and brands. That’s forcing the ad agencies to offer their services in these spaces. But, for agencies as used to the traditional church-and-state […]