Robert Andrews

They may be considered different media, but internet and TV advertising are getting joined at the hip. Case in point is how knowledge of TV viewing habits is increasingly informing the online component of multi-channel ad campaigns. Kantar Media chief commercial officer Bud Breheney tells Beet.TV Kantar’s data about Americans’ TV tuning behavior is being […]

Google reckons the US video advertising market could hit $10 billion in the next couple of years – and says it has a full suite of services ready to help marketers capitalize on the opportunity. Media platforms sales head Jay VanDerzee tells Beet.TV Google has been playing in programmatic and real-time bidding for several years […]

Dov Moran once founded a business sold to SanDisk for $1.6 billion. Now he is heading up Comigo, another Israeli company making mobile software for interacting with TV platforms. “I believe we are just at the beginning of totally new TV,” Moran tells Beet.TV. “It’s going to be very different – many sources, a lot […]

Internet video today is a “pull” paradigm. But imagine an online video environment that merges effortlessly with the rolling model established by linear TV. That’s what Brightcove media and broadcast CTO Albert Lai imagines. Berating the “thick walls” between simulcast broadcast and pre-recorded on-demand, Lai tells Beet.TV: “The walls of those content types will disappear. […]

Typically, publishers want to gain “premium” prices for their advertising spaces, selling unsold spots as “remnant” space. But Project Rubicon business operations SVP Anthony Katsur says they often don’t know which should be which. “Publishers need to better understand the inventory that should be allocated to premium and higher CPMs versus what should they monetize through secondary […]

LONDON — Video distribution outfit Rightster is targeting growth through acquisition and platform investment using some of the money it earned by becoming the first YouTube multi-channel network (MCN) to go public last month. The UK-based company raised £20.4 million ($36.7 million) by floating on London’s AIM market and has already started pumping that market […]

LONDON — 2014 looks like being an even bigger year in video for Group M’s Xaxis data targeting unit. Group M parent WPP last week announced it would merge stablemate 24/7 Media’s collection of publisher-side technologies in to Xaxis to cater to an ad market seeing publishers and advertisers dealing with each other, cutting out […]

LONDON — The rise of super-targeted “programmatic” online ad buying may be cast as the rise of “Maths Men” over “Mad Men” – but one ad exec says marketers should refocus on using the new wealth of numbers to tell traditional creative stories. “The language we’ve created for our industry is very difficult for most […]

LONDON — For all the talk about the collection of online ad buying processes come to be known as “programmatic”, two ad execs suggest the real definition of the method depends on pricing architecture, not technical approach. Videology global accounts SVP Jana Eisensten tells Beet.TV bidded, as opposed to fixed-price, sales embody a greater variant […]

Akamai is commonly thought of as the content powerhouse in the sky, thanks to its online server capacity. But soon it wants to start turning consumer devices in to a video delivery network. Elaborating on October’s announcement, in which Akamai struck a relationship to add its software to Cisco routers, its media SVP and GM Bill Wheaton […]

LONDON — The new-wave automated decisioning for digital ad spending has come a long way in the last two years. But is the party about to end? “As programmatic increases in its success, as it really ramps up, it will become a slight victim of its success – some of those things that it’s subordinated […]

Consumers’ usage of online ad-blocking software is growing, according to recent PageFair research – and that’s a problem for video, as well as text content. Video ad management platform Videoplaza sees the risk to video advertisers paying for pointless inventory, and is trying to crack the problem. “There are a couple of different ways that we’re […]

LONDON — In the rise of programmatic advertising’s “Maths Men“, the ad industry is overlooking the importance of creatives that turn on real emotions, says a viral video expert. Social media video agency Unruly Media has been building a data set quantifying the emotional response characteristics to video rather than categorizing responses by demographic fields, […]

LONDON — One medium has long relied on imprecise, demographic viewer measuring; the other boasts super-detailed data-driven insight. But TV and internet channels are learning to hybridize the ways they quantify advertising audiences, one exec says. Nielsen media client consulting VP Andrew Bradford tells Beet.TV how TV joint industry committees in Germany and the UK […]

LONDON — The proliferating number of media screens means advertising  campaigns now have to be conceived across channels – but technology vendors can help ease the pain, a panel of ad execs agrees. “We should be talking about the whole multi-screen element,” GroupM digital director Krishan Patel tells Beet.TV… “being able to target campaigns holistically […]

LONDON — The extent to which video advertising is sold using automated, “programmatic” method is booming. But one top ad exec tells Beet.TV of two key pieces that still need solving. “For the creative agencies, there’s a massive education piece to be done around programmatic,” GroupM digital media director Krishan Patel says. “The storytelling element is […]

LONDON — The rise of video-on-demand means ad networks must step up and create environments where brands feel safe advertising, says one video ad tech exec. “Ad networks have a need to stay abreast of what technology is requiring,” global accounts SVP Jana Eisenstein of Videology tells Beet.TV. “Advertisers’ primary concern for VOD is brand safety […]

LONDON —  Advertiser interest in programmatic is growing, but more work needs to be done to better describe and allay fears over the phenomenon, says an exec representing both buy- and sell-side. The make-up of attendees to an Internet Advertising Bureau UK conference on the topic has gone up from 10% advertisers last year to […]

LONDON — The industry is still not configured to easily producing online advertising that works across digital screens, a panel convened by Beet.TV agrees. Unlike Scandinavia, where 90 percent of pre-roll ads last a mobile-friendly 12 to 15 seconds, most UK pre-rolls are dumped from existing 30-second TV spots, sports video firm Perform Group’s UK […]

LONDON — The rise of automated, “programmatic” ad sales methods means premium publishers may not need to use conventional ad networks anymore, GroupM’s digital media director Krishan Patel. “The level of adoption in display is a lot more given we’re in an environment of oversupply,” Patel says. “In a scarce market such as VOD, do premium […]