Robert Andrews

Some advertisers create three or four different versions of ads for differing demographic targets. Eyeview creates tens of thousands. The New York- and Tel Aviv-based ad tech firm, which took an $8.1 million third funding round this summer, draws on many data sources to create personalized ads for agencies. “They always come with this one […]

ABC News re-engineered its iPad app last year to present info in the morning and video in the evening, because data showed video consumption skewed later. “Our ABC News users on our tablet apps consume five times more video than users on our desktop site per session,” ABC News Digital’s product development VP Doug Vance […]

Once upon a time, people poo-pooed the idea that consumers would watch news video on their mobile phones. But data shows otherwise – and consumption isn’t always as “mobile” as you’d think. “We’re up to tens of millions of users a month on mobile,” ABC News’ head of mobile product development Peter Roybal tells Beet.TV […]

NAPA, Ca — For video, adoption of automated, targeted inventory buying labelled “programmatic” lags the wave seen in display advertising. But, soon, that could all be about to change, says one agency exec. “Right now, we’re still somewhere at the forefront,” Starcom’s video investment director Zach Isaacs tells Beet.TV in this video interview. “(Programmatic’s share […]

We all know that web publishers are dead-set on scooping up dollars in the video advertising race. But many are struggling to create enough new video content to put the ads on. So US-bound French ad-tech outfit Teads is helping them run video ads, outside of videos. Sure, Teads helps publishers serve in-stream ads in […]

NAPA, Ca — The so-called “programmatic” buying of online advertising is garnering plenty of headlines, but can mean different things to different buyers, says Will Pate, digital VP of Interpublic’s Canadian agency M2. “The opportunity is to take out that big ad ops piece – the inefficiencies and frictions in the marketplace – and free […]

NAPA, Ca — Online advertising’s programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia’s shores. “Most of our clients are on board with the concept and are shifting considerable budgets over in to the concept of programmatic buying,” Phil Cowlinshaw, Head of Technology at Australian media agency […]

It’s four months since former TechCrunch editor Erick Schonfeld debuted TouchCast, an iPad app for injecting interactive and web assets in to linear video destined for publication on sites and devices. This week, Schonfeld tells Beet.TV the startup has clocked over 100,000 app downloads and is making in-roads in to the education market. Next, however, […]

NAPA, Ca — Just when the industry was beginning to understand how “programmatic” and then “programmatic premium” were beginning to boost ad sales efficiency, another variant of the technology cropped up this year – “programmatic direct”. But one ad tech exec says this is the moniker that will really define the emerging space; at least, […]

NAPA, Ca — Until lately, many premium publishers had frowned on the rise of automated online ad buying that they feared drove down the cost of their ad space. Now the likes of News Corp and New York Times are themselves launching programmatic sales operations. Online video tech firm SpotXchange‘s CEO Mike Shehan tells Beet.TV […]

NAPA, CA — Computer maker Lenovo’s digital marketing director has given a big endorsement to the emerging practice of automated, algorithmically-controlled online ad buying. “From a brand perspective, this move to programmatic is very important to us,” Gary Milner tells Beet.TV in this video interview during TubeMogul University, a TubeMogul customer event. “You’ve got a merging […]

NAPA, CA  — In this video interview, Nielsen global media products EVP Amit Seth says Nielsen Audience Segments already knows audiences’ offline behavior including their TV viewing, buying behavior and lifestyle segment. But, with the latest update and the imminent addition of a second big data provider, it will also know which stores and restaurants […]

AMSTERDAM — The upcoming HEVC video compression codec promises to cut streaming files by up to 50% without losing quality. But what if you could go 30% to 50% smaller again? That’s what brand-new video tech startup Beamr Video is promising. Launched at the recent IBC show after four years in development, Beamr’s technology, which runs […]

Over the last couple of years, we have seen countless research reports highlight the growth in consumers’ use of alternative-screen devices whilst they watch TV. But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab’s contrarian new report, The Second Screen Fallacy, […]

AMSTERDAM — Level 3 is trying to help broadcasters and sports teams communicate with video in what exec James Taylor says they see as a problematic digital world. In this video interview with Beet.TV at the recent IBC show, Level 3‘s EMEA cloud services director talks about the company’s Video Cloud service. Level 3 recently […]

AMSTERDAM — More languages means more opportunity to make money from video. That’s the pitch according to Dotsub, the New York-based online video subtitling and translating outfit. “With captions and subtitles, there’s a great correlation between more views, more completions,” enterpris sales head Peter Crosby tells Beet.TV in this video interview at the recent IBC […]

AMSTERDAM — One of the coolest video networking technologies out there has to be the likes of LiveU, which combines multiple mobile networks in a single area in to a single channel of capacity for distributing online video. At the 2012 Olympic Games in London, many broadcasters used the technology to funnel video between locations […]

One name with which some in the online video business may not be overly familiar is Vidyo. The New Jersey-based provider of videoconferencing technology often sits in the background whilst its clients roll out products partly based on its code. “Google Hangouts (video chat) is built on the Vidyo technology,” Vidyo VP Ray Glynn tells […]

Time was, Akamai was a plain old content delivery network. Then it began offering video distributors Sola analytics tools to track audience behavior and quality of video service. Sola‘s latest addition this year, Viewer Diagnostics, aims to tell advertisers and video service operators just how well end users are experiencing their video. “We can see […]

“Data is the new oil”, the saying goes. For marketers, that’s nearly the case, says Adobe’s product marketing director Tim Waddell. “Rich, first-party data is the DNA of any advertising campaign,” Waddell tells Beet.TV in this video interview, “the number-one data source that a marketer should be using.” But Waddell says Adobe’s own data shows […]