Robert Andrews

NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe found tablet users are most likely not to multi-task whilst watching video. “We had a very large sample size of about 8,300 people,” the […]

Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV], that primary focus is on […]

Las Vegas-based startup blurbIQ has an exciting vision for livening up video ads. And now it it can bring that vision to a wider audience, following a deal with LiveRail. CEO Scott Reese tells Beet.TV in this video interview blurbIQ‘s technology, which adds games and other engagement features in to video ad inventory, plugs in […]

Arlington-based startup Veenome is using some nifty-sounding analysis technology to help publishers get better bang for buck from their video. Now it’s about to process a whole lot more video, following a deal with the Collective video ad network. Founder and CEO Kevin Lenane tells Beet.TV the service processes viewers’ video page clicks: “We figure out […]

Brands should chill out about not having control of popular new online platforms and embrace them with unique, native ad creative, says a Publicis digital executive. “People who engage with video on a brand-owned site are watching, say, a minute of it,” according to Digitas media group director George Hammer. “When you take that content […]

The ad industry is fond of considering video inventory either low-grade fodder or “premium”. But Mindshare’s North America Chief Strategy Officer Jordan Bitterman tells Beet.TV the distinction depends on the goals of the advertiser. “One marketer may say ‘premium’ content has to be shot by a famous director, has got to have celebrity talent on […]

NEW YORK – Many video ad practitioners bemoan a persistent lack of quality ad space in the industry. But one exec thinks online operators should learn the value of scarcity from certain TV networks. “On BBC America, we have half the commercials as anyone else,” says BBC Worldwide digital sales EVP Mark Gall. “A lot of […]

NEW YORK — George Hammer has hit on the recipe for online video ad effectiveness: it’s all about empowering preroll-weary viewers. “We at Publicis’ looked at about 50 different types of online video formats and 100 different executions,” said the VP and media group director of Publicis’ Digtias agency. “What we found was, when we […]

NEW YORK — How should media agencies weigh up buying video ads through programmatic platforms versus conventional video ad networks. The US’ largest independent, Horizon Media, tells Beet.TV’s Video Ad Effectiveness Summit networks can be effective but used sporadically. “They’re delivering a tremendous amount of value but, from a buyer’s standpoint, it’s a bit tactical,” […]

When Extreme Reach CEO John Roland spoke with Beet.TV a year ago, he forecast how it will be “a pretty exciting year” for the firm, which helps brands distribute their video ads across the many new video platforms and TV. As if proving that prediction, today his company offered to buy DGIT‘s Video Fusion TV advertising […]

Over the last few years, we have observed as the big ad agencies have found a growing percentage of their revenue made up by two growth factors – digital and emerging global markets. Now WPP’s CEO Sir Martin Sorrell, becoming the latest LinkedIn influencers writer, is setting his target higher still: “Now we will accelerate […]

NEW YORK — This year, we are hearing plenty about how video advertisers are trying to reach audiences through integrated campaigns covering both TV and online platforms. But Dailymotion’s North America GM Roland Hamilton tells Beet.TV online video can be a stellar reach mechanism in its own right. “There are pockets of content out there […]

NEW YORK — AOL’s ambitious video operation, AOL On, doesn’t need to operate a proper TV network – because it’s digital-only original shows are already proving effective, says an exec from the outfit. “We see a lot of effectiveness when there’s something uniquely digital about it,” AOL On operations VP Michael O’Connor tells Beet.TV’s Video Ad […]

Many brands are struggling to effectively operate across both online and TV video channels, Nielsen’s advertiser solutions global head Randall Beard tells Beet.TV in this video interview. “In general, clients either want to extend reach beyond TV using digital or use digital to maximize overlap,” Beard says. “Very few players are doing it very well […]

As advertisers straddle both the old TV world and the new online ecosystem with unifying ad measuring metrics, they are challenged to redefine effectiveness from both ends of the spectrum, says one industry exec. “The next battlefield has to be effectiveness,” said Nielsen digital client services SVP Andrew Feigenson, when asked what’s next during Beet.TV’s […]

NEW YORK — Nearly two years after Nielsen introduced its TV industry-style Online Campaign Ratings measurement system, one big agency is using the metric when placing almost all its online video ads. “It’s a huge percentage of the dialog,” Horizon Media’s chief digital officer Donald Williams tells Beet.TV in this video interview. “North of 95% […]

The key efficiency new-wave digital media sales holds over TV is clear – super-targeting through addressable, automated and programmatic buying models. But TV ads could soon be sold using the same techniques. “The technology to do that in digital display is a lot further along than in linear TV – but we believe that, over […]

The New York Times, which recently put all of its news videos outside of its metered payment package, plans to make “significantly more” video to boost advertising income – after both digital and print revenue fell during Q2. “The appetite, specifically from advertisers, for opportunities to do video advertising on The New York Times is […]

Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]

Much of the energy in advertising nowadays is coming from data-driven algorithms that super-target just the right ads to just the right audiences, as this recent Sunday Times feature pointed out, noting the death of creative “mad men”. But two ad tech executives speaking at Beet.TV’s Chicago programmatic video ad summit said algorithms can serve […]