Robert Andrews
Robert was senior editor, international, at paidContent and GigaOM, where he reported and analysed innovation and strategy at the collision of technology and media. According to The Independent newspaper: "With the media industry in strategic turmoil, Andrews' insights are seen by many key players as essential reading." Robert has previously worked with BBC News, Wired News, Econsultancy and Journalism.co.uk, has taught online journalism and helps companies benefit from online editorial opportunities.
Data Boom: GroupM Targets Audiences with Xaxis Unit
LONDON – Everyone is talking about how consumers’ electronic breadcrumb trails can make for highly effective digital media advertising campaigns. Two years ago, WPP’s GroupM launched Xaxis, an in-house division dedicated to leveraging audience profiles to even better target marketers’ messages. “It’s an evolution of the role of the media agency,” Xaxis’ EMEA managing director […]
Angry Birds Toons Already Pulling ‘Phenomenal’ Audience
CANNES – The incredible scale of Rovio’s Angry Birds in mobile gaming is also translating in to healthy video content adoption, according to Brightcove, the vendor picked to serve the franchise’s new online cartoon series. “The service launched three of four weeks ago,” Brightcove’s EMEA VP of media, Luke Gaydon, told Beet.TV in this interview. […]