Robert Andrews

When you’re a company that owns customers’ means of accessing communications and content services, first-party data comes by default. By aggregating data based on app ownership, frequency of use, and time spent, T-Mobile Advertising Solutions gains valuable insights into consumer behaviors and interests. “Having first party data makes it easier to understand your customer and […]

SANTA MONICA, Calif. – Streaming advertising is growing, but advertisers face challenges in consistently reaching the right audiences across different media partners and platforms. This is due to discrepancies in how various “householding” solutions match consumer identifiers to target households, according to David Levy, CEO of advanced advertising company OpenAP, in this video interview with […]

The Coalition for Innovative Media Measurement (CIMM) is bringing its collaborative approach to advancing TV and video measurement to Europe with its first major event in the UK market. CIMM London on December 9 will gather around 200 executives from across the U.S., UK, and European buy-side and sell-side ecosystems to discuss key issues facing […]

SANTA MONICA, CA – The advertising industry is abuzz with talk of using artificial intelligence and mountains of consumer data to power a new wave of personalized marketing. But industry executives must proceed wisely to avoid pitfalls. That is the view of Carl Fremont, CEO of ad agency Quigley-Simpson, who is excited about the potential […]

Generative AI may be the talk of the tech world, but consumer adoption is still in its early stages. According to a new study from Publicis Media and Microsoft Advertising, just 13% of consumers who have used generative AI are using it extensively. “But that other 87% was split pretty evenly between people who’ve just […]

ORLANDO, Fl – The availability of NFL games on streaming platforms has surged by 50% annually for the past three years – and this coming season, over half of all NFL games will be available to stream. But while this brings together the best of TV and digital, it also presents a new challenge for […]

ORLANDO, Fl – Auto makers have long used TV as a key advertising channel. So, in the new era of internet-connected TV changing, are car manufacturers changing gear? In this video interview with Beet.TV at the ANA’s Masters of Marketing conference, Shenan Reed, Global Chief Media Officer of automotive brand General Motors, explained the benefits […]

As artificial intelligence evolves, it is enabling new opportunities for personalization in advertising and e-commerce. From generating creative assets to optimizing campaigns and streamlining operations, AI is being applied in three key areas to enhance personalization and drive better outcomes. “When we’re using AI to optimize campaigns, we’re seeing about a four to one return […]

At some point in the last couple of years, the growing interest in “influencer” marketing gave way to a consideration of “creator” relationships. In this video interview with Beet.TV, Lauren Benedict, Chief Revenue Officer at Spotter, emphasized the distinction: “Creators are really the future storytellers that are attracting audiences and eyeballs that quite honestly, brands […]

ORLANDO, Fl – Candy gets sticky, but, when it comes to audience engagement, could live sports be stickier? “Sports brings culture together,” according to Vinny Rinaldi, VP of media and marketing technology at The Hershey Company. In this video interview with Beet.TV at the ANA’s Masters of Marketing conference, Rinaldi said the confectionary company is […]

One year after it launched its TV by OpenX product, which aimed to clean up the biddable CTV market by removing resellers and unintentional inventory from its offering, OpenX has given an update. “Since doing so, our publishers actually have increased their monetized impressions by 22%,” said Matt Sattel, Chief Revenue Officer, OpenX, in this […]

The retail media explosion will continue to be driven by the trend in first-party data as tracking cookies gradually fade away — but retail media networks will still need to carefully manage their customers’ data. CVS Media Exchange (CMX) is a retail media platform designed to allow brands and advertisers to place their products within […]

ORLANDO, Fl – The broadcast company behind A&E, History and Lifetime believes that engaging modern audiences overwhelmed by choice is all about serving them wherever they are in their journey. A+E Networks has been an active player in connected TV (CTV) for several years. For advertisers, the company aims to match the audience at the […]

ORLANDO, Fl – General Motors is partnering with the Association of National Advertisers on a cross-media measurement initiative to better understand ad frequency across digital platforms, television and streaming TV. The goal is to enable GM to drive unique reach to as many consumers as possible while controlling the frequency with which individuals see ads. […]

In 2024, AI in advertising moved from hypothetical to real-world adoption – but how did it play out? One agency, Dentsu, says it is getting a big lift from an AI partnership with Microsoft Advertising. “Our vision is to make AI an integral part of how we solve problems, whether it’s analyzing data more effectively, […]

ORLANDO, Fl — Can artificial intelligence help sell diapers and toothpaste? In 2024, AI’s application in ad agencies seemed to move from theory to practice. In this video interview with Beet.TV, household-goods brand umbrella group Procter & Gamble’s Chief Brand Officer Marc Pritchard said the company is seeing real productivity boosts from AI in ads. […]

Kroger’s advertising division is discovering the joy of retail media plus addressability means fewer ad impressions can generate the same sales impact. “For two years now, we’ve seen that we have the ability to use that level of precision at scale,” according to Cara Pratt, SVP of Kroger Precision Marketing at 84.51°. “We can deploy […]

When Microsoft launched its Copilot AI assistant in 2023, it included a personalized advertising element based on picking up commercial intent from user conversations. The results were promising. Blending AI chat with ads is potentially difficult territory. But, after a recent update, the company’s advertising division is more sure than ever that the two can […]

ORLANDO, Fl — The cross-media measurement unit announced by the ANA this summer is preparing to launch, by building out a panel. In June, the ANA announced Aquila, an effort to “govern, operationalize, and execute” cross-screen measurement. In this video interview with Beet.TV, Bill Tucker, Group EVP of the Association of National Advertisers (ANA) and […]

Consumers are increasingly turning to free ad-supported streaming (FAST) services, with a 57% shift over the last year alone, according to Courtney Howell, Head of Media & Advertising Sales at Samsung Ads. This adoption is driven by several factors, including the ability for marketers to reach audiences at scale and for consumers to access premium, […]