Robert Andrews

CANNES — They used to be two diametrically opposed media business models. But now their worlds are colliding. “Streaming is no longer a choice of ‘subscription or ads’; it’s now a blend of both,” says Tony Marlow, CMO of LG Ad Solutions. In this video interview with Beet.TV, Marlow delves into what he calls “the […]

CANNES — “No news is good news”, the saying goes. Those concerned about an informed citizenry would beg to differ. And advertisers, too, should sit up and care about the health of the news ecology. In this video interview with Beet.TV, Lou Paskalis, Chief Strategy Officer, Ad Fontes Media, explains why ad buyers should come […]

CANNES — In a world where data is the new currency, Tripadvisor’s GM/VP of Global Media Business, Christine Maguire, has her sights set on the future, emphasising that trust and privacy must be at the heart of a data-driven strategy. “Number one, privacy-first,” says Maguire, highlighting the importance of adapting to continually evolving regulations and […]

TV ad targeting is becoming ever more precise, with a new integration between NBCUniversal and Blockgraph the latest piece in the puzzle. The pair are today announcing they are collaborating to support more efficient matching of their respective first-party data sets. Blockgraph CEO Jason Manningham has previously told Beet.TV the company aims to help activate […]

CANNES — Can advertisers clean up by using clean rooms? The software lets partners work on connecting datasets – without sharing privacy-sensitive parts. That is something that has been missing since new privacy legislation seemed to put the brakes on data collaboration. But such partnerships are critical to enabling an ecosystem around retail media, says […]

CANNES — The modern media world is filled with possibilities and outstanding potential outcomes – but getting them can be a winding road. In this video interview with Beet.TV, Monique Pintarelli, President, North America, Teads, agrees the industry has too much friction and fragmentation. That is why her company aims to combine artificial intelligence and […]

CANNES — A year and a half after it got a new CEO, Yahoo is getting more confident about its advertiser offering. “Yahoo is doubling down on providing the best and most effective platform for our core customers,” says Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo, in this video interview with Beet.TV at Cannes Lions. […]

CANNES — Omnicom used Cannes Lions to announce a slew of digital ad partnerships and its own new retail media initiatives. The agency group launched Omni Commerce, an “orchestration solution” for retail media. In this video interview with Beet.TV at Cannes, Megan Pagliuca, Chief Activation Officer, Omnicom Media Group, talks about the announcements. Connecting Commerce […]

CANNES — It wouldn’t be the International Festival of Creativity if ad creative wasn’t high on the agenda. But, in a world of advanced targeting and analytics, is the message more important than the medium anymore? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, gives his view. Creativity is […]

CANNES — With companies like Epom, Advisus and RetargetApp, Ukraine has long had a strong group of ad-tech companies. When the war hit, of course, they were faced with big challenges – but many have continued moving forward with steely resolve. Even so, with so many challenges still in the country, outside actors like Dave […]

As the 70th Cannes Lions International Festival of Creativity gets underway in the south of France today, the man who runs the show says there is a renewed spirit of creativity and brand engagement. Phil Thomas is chair of Cannes Lions, having run the festival since 2006. In this interview with Beet.TV at Cannes’ famous […]

For some, TV advertising is an expensive, labor-intensive prospect that takes a heavy investment on production as well as distribution. David Kline thinks it could take minutes. In this video interview with research analyst Joanna O’Connell for Beet.TV, Kline, President, Spectrum Reach & EVP, Charter Communications, explains how his company is using AI to help […]

Next week’s Cannes Lions International Festival of Creativity comes after a period of massive upheaval for the media and marketing industries that sped up longer-term shifts. The pandemic led to greater consumer adoption of internet-connected television, and media companies raced to differentiate their streaming services with vast libraries of movies and TV shows. More recently, […]

MadHive is valued at almost $1 billion after receiving a $300 million private equity investment from Goldman Sachs to accelerate its connected TV advertising platform. The company, which had only raised $7 million previously, is aiming to help broadcasters move off an “antiquated” software stack for ad sales and delivery. In this video interview with […]

Streaming TV advertising is set to boom this year, and Rob Klippel is taking a range of offerings to Cannes Lions in a bid to capitalize. Klippel is SVP, Advanced Advertising Products & Strategy, Spectrum Reach, the advertising sales division of Charter Communications. In this video interview with Beet.TV, he says the outfit has a […]

It has been the go-to gathering for the advertising industry for 69 years. Now, Cannes Lions International Festival of Creativity attracts movers and shakers in media, technology and much more besides. With the 2023 festival about to kick off on Cannes’ famous Croisette, June 19 to 23, what are the conversations people from the advanced TV […]

We have seen Joint Industry Committees (JICs) in Sweden and even now the US come together to try to crack cross-screen TV ad measurement. Now the industry in Italy is doing the same. In this video interview with Beet.TV, Andrea Conte, Director, Product Development & Data, Publitalia ’80 (Mediaset), explains how the market there is […]

LONDON — The streaming TV ad business is going big and going global – and that means ad-tech vendors supporting it have to do the same. But how can the suppliers to this booming business continue to provide value to publishers and advertisers in the fast-changing sector? In this video interview with Beet.TV, Thomas Bremond, […]

Almost a decade after he co-founded Tubi, and despite selling to Fox for $440 million, Farhad Massoudi is happy not to have a smash hit. While subscription video services has boomed, many fuelling their growth with the pursuit of tent-pole productions, Massoudi is happy with niche, long-tail content. In this video interview looking back with […]

With so many challenges out there facing marketers in the business environment, what is the outlook for advertisers and their agencies? Mike Law is heading to Cannes Lions with a spring in his step. In this video interview with Beet.TV, the US CEO of Carat, says disruption is driving better experiences and affection for marketing. […]