Robert Andrews

LAS VEGAS – One after the other, more digital retailers in the last couple of years have begun turning their virtual shelf space into ad inventory. But the retail media wave doesn’t have to all be about digital ecommerce. In this video interview with industry analyst Joanna O’Connell for Beet.TV, Sherry Smith, GM, Global Enterprise, […]

When you think of “retail media”, it would be tempting to picture the big companies. Amazon, Target, Walmart, Boots and others are amongst the major retailers to have turned their virtual shelf space into ad inventory, while big brands from the major suppliers are often amongst the ones doing the deals. But, in this video […]

In its thirtieth year after launching a TV shopping channel, one of America’s largest non-bridal jewelry companies has grown into an omnichannel retailer which is also targeting consumers across digital media. Jewelry TV (jtv) has already been tracking its impact from its own channel footprint. Now, thanks to working with companies like Criteo, it is […]

SAN JUAN, Puerto Rico — Eleven months after they last gathered on the shores of Puerto Rico to discuss building-out the future of connected TV advertising, how did Beet Retreat San Juan speakers rate the industry’s progress? After four days of debate, networking and socializing at Condado Vanderbilt Hotel, San Juan, delegates gathered for a […]

Amazon’s ad sales may have grown 19% annually to $11.6 billion for Q4 alone – but “retail media” isn’t just about the big retailers anymore. A growing number of retailers are converting their shelf space – whether digital or physical – into ad inventory. In this video interview with Beet.TV, Katie Kulik, Executive Managing Director, […]

“Retail media”, the ecommerce spaces which are now also selling ad inventory, are booming in popularity, in part, because that inventory is so close to the bottom of the marketing funnel, the check-out. But this emerging category of media doesn’t have to just be about retail, says one marketer who founded a company to help […]

They are gaining traction as a way for brands and publishers to layer their respective datasets in order to improve audience targeting or generate insights. But clean rooms don’t necessarily depend on first-party data, and don’t have to be used for targeting. That’s according to the co-founder and CEO of one clean room vendor, Habu. […]

L’Oréal, a cosmetics giant with a diverse range of consumer and non-consumer brands, has already begun leveraging clean room technology to gain deeper insights into consumer behavior. Now the company is ready to use the tools to buy next year’s TV ads. In this video interview with Mike Shields for Beet.TV, Shenan Reed, SVP, Head […]

SAN JUAN, PR — For a consumer, hands busy on the nozzle, it may seem like a moment of the day when digital screens have no room to play. But the fuel pump these days is becoming a prime piece of advertising real estate. In this video interview with Beet.TV, Sean McCaffrey, President & CEO, […]

SAN JUAN, PR — They are billed as a software tool for bringing data back together after the demise of identifiers. But could “data clean rooms” actually end up making marketers’ lives even more difficult? In this interview with Beet.TV Events editorial director Jon Watts at Beet Retreat, Mike Bregman, Chief Data Officer, Havas Media […]

SAN JUAN, PR — When you don’t have the raw materials, you need to mine a different seam. That’s what Field Garthwaite did when he co-founded IRIS.TV, contextual targeting enablement software company for video. In this video interview with Beet.TV, Garthwaite explains why it is crucial that connected TV can approximate the same kind of […]

SAN JUAN, Puerto Rico — These days, ad agency holding companies don’t only build media plans and buy. Many have also become full-fledged data operators, offering their brands measurement, audience profiling and more. In this discussion at Beet Retreat San Juan, Laura McElhinney, Chief Data Officer, Horizon Media, explained how that is changing her agency. […]

Havas Media Group is launching a new attention-tracking metrics in a bid to give its clients a new spin on measurement, going into this year’s TV upfront ad sales season. Mike Bregman, Chief Data Officer, Havas Media Group, said the company is working on a proprietary solution. He explained it is driven by a goal […]

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC – but now it could also deliver ROI. The company’s riding app offers ad inventory, its cars have started to include ad-supported touchscreens and its food app now includes ad spots allied to purchase data. […]

SAN JUAN, PR — Little by little, media measurement is evolving from from single-channel panel data gathering to census-based viewing data sets and identity graphs, with real-time capability. And, with the emergence of a US Joint Industry Committee (JIC) to tackle the issue, even more development is set to happen. But, in this video interview […]

SAN JUAN, Puerto Rico – Fred Godfrey knows marketers want tangible results – he just thinks the advertising industry needs to do better at bringing them from the back-end to the front-end. Godfrey’s Origin Media is a creative technology company used by marketers to bring interactive ads to connected TVs (CTV) and other devices. In […]

SAN JUAN, PR — T-Mobile Advertising Solutions has built an ad offering that uses GPS and other data to deliver interactive ads to headrest screens in more than 40,000 Uber and Lyft vehicles. But the “uncarrier’s” ambitions in the ad-tech business extend beyond ride-share. In this interview at Beet Retreat San Juan, Cherian Thomas, Head […]

SAN JUAN, Puerto Rico – In a media world known for being fragmented, companies are finally starting to work together to smooth the path. But there are still areas where the industry needs to come together. In this video interview with Beet.TV, industry veteran Jonathan Steuer says measurement still needs to benefit from greater working-together. […]

SAN JUAN, Puerto Rico – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes’ VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales […]

Addressable media can bring better results to advertisers – but there is still an understanding gap between the potential and the realization. That is according to an ad-tech leader at the sharp end of brands’ use of ad data. In this video interview with Mike Shields for Beet.TV, Scott Howe, CEO, LiveRamp, says he wants to […]