Robert Andrews

SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems? Travis Clinger thinks so, and he wants to see a solution before things get out of control. In this video interview with Joanna O’Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, […]

SAN JUAN, Puerto Rico – The on-demand TV industry has leaned heavily toward streaming and programmatic ad trading. But the next big area to light-up could be live streaming TV. Sean Buckley, chief revenue officer at sell-side platform Magnite, explains the evolution of the business so far, and what could be coming next in this […]

SAN JUAN, Puerto Rico — Roku is getting more creative and attempting to offer advertisers more certainty over outcomes, in a climate in which marketer spending is coming under pressure. The company is one of the leading gateway platforms to connected TV programming, used by more than 70% of US cord-cutters, and has a large […]

SAN JUAN, Puerto Rico — After a year in which it created a FIFA World Cup FAST channel and saw more viewer growth, Tubi plans to “lean in” further on sports programming. The free, ad-supported TV (FAST) service, in its own latest annual report, says 2022 total viewing time (TVT) was up 44% annually. In […]

SAN JUAN, PR — When Craig Berlingo gives local advertisers new super-powers, he doesn’t necessarily want them to have to read an instruction manual. The marketing capabilities on offer through new connected TV services are a step-change from traditional local advertising norms. But Berlingo, CPO, Madhive, says it is imperative ad-tech can simplify those powers […]

SAN JUAN, Puerto Rico — Amongst the copious terminology which is so commonplace in digital advertising, a new one joined the ranks over the last year. “Supply-side targeting” is reckoned to encompass the different ways in which ad-tech can enable targeting capabilities for publishers and around publishers’ own content or inventory, rather than audience-based targeting. […]

SAN JUAN, Puerto Rico — The media business pendulum may now be around half-way between subscription video and free streaming TV. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says 50% of growth in over-the-top TV viewing is coming from FAST – free, ad-supported TV services. Loria says that is going […]

SAN JUAN, PR — The new era of TV advertising looks likely to be measured by a multitude of providers, not just the historic single outfit. In that kind of competitive landscape, how are any of the contenders – like iSpot.tv, VideoAmp and others – going to stand out? In this video interview with Beet.TV, […]

SAN JUAN, PR — Many in the TV industry have historically seen the idea of programmatic trading and biddable inventory as potentially devaluing their ad yield. But what is the latest in programmatic technology could do the opposite? In this video interview with Beet.TV, Nicole Scaglione, Global VP, CTV & OTT, PubMatic, describes how some […]

SAN JUAN, PR — With tools in their hands to build, buy and target ads, a new generation of TV advertiser is embracing the connected TV (CTV) screen. By and large, the flexibility and power they are discovering from the channel is beckoning smaller companies than were traditionally platformed by linear TV. In this video […]

SAN JUAN, PR — After a year that has seen intense chatter about new data “clean room” technology, the category needs to push forward with simplification. The software allows ad buyers, publishers and others to integrate and develop insights from respective data sets without breaking privacy rules. In this video interview with Beet.TV, Alice Stratton, […]

SAN JUAN, PR — Why new free, ad-supported TV (FAST) services may seem like they are defining a new media model, ad-supported TV was the way much of TV always used to be. Over the last decade, and largely as a response to how the 2009 economic crash hit advertising, subscription video services became the […]

SAN JUAN, PR — In the new discipline of “supply path optimization” (SPO), more ad buyers are looking to consolidate the number of platforms they go through. That’s an aim Mike Evans can get behind. In this video interview with Beet.TV, Evans, SVP, Demand Facilitation, Magnite, explains why he thinks consolidation could improve the marketplace. […]

SAN JUAN, PR — Does a heritage in search translate into success in the new “retail media network” space? Mallory Armstrong thinks so, and she thinks new-look TV tech can make it happen. In this video interview with Beet.TV, Armstrong, Head of TV Data Strategy, Business Development, Yahoo, outlines how she is seeing the opportunity […]

SAN JUAN, PR — One of the hottest ad-tech trends already of 2023 could be so transformative, it could simultaneously help brands make innovative use of data combinations whilst also enforcing privacy consciousness. That is according to David Eisenberg, Chief Strategy Officer, LiveRamp. In this video interview with Beet.TV, Eisenberg says “clean room” environments are […]

SAN JUAN, PR — In a modern world fuelled by data and targeting, it would be tempting for ad planners to go into niche pockets. But Sam Bloom wants to stick with the big guys. In this video interview with Beet.TV, Bloom, CEO, Camelot Strategic Marketing & Media, says only scale can overcome the industry’s […]

SAN JUAN, PR — For a while, it looked like the future of media was in the palm of your hand. Now it could be shifting back to the wall. In this video interview with Beet.TV, Luc Dumont, SVP, Business Development, Madhive, explains why he thinks the advertiser momentum is moving back to the TV. […]

SAN JUAN, PR — After much talk, the era of  multi-currency TV planning may really be dawning. That is just in time for an industry that is seeing more and more publishers light-up advertising channels. In this video interview with Beet.TV, Michael Piner, EVP, Advanced Advertising, Mediahub Worldwide, says what is changing. Embracing ads “You […]

SAN JUAN, PR — What could be more mobile than a mobile? For a growing number of advertising enablers, the answer is “cars”. As Uber and Lyft grow their own in-car and in-app advertising businesses, T-Mobile, too, has got in on the action. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, […]

SAN JUAN, PR — After a few years in which many in the industry feared subscription media platforms would diminish the size of the ad hole, the sun is shining on ad-funded content again. The emergence of new, ad-supported video services, coupled with economic pressure on consumers, could conspire to drive further opportunity in ad-funded […]