Robert Andrews
Clean Rooms Need Connection: LiveRamp’s Clinger
SAN JUAN, PR — Little by little, more new TV ad inventory is becoming addressable, as new connected pathways light up IP-enabled streaming. But, even as this happens, is the industry really making the best use of the latest software? In this video interview with Beet.TV, one ad-tech exec warns one of the hottest tools […]
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
SAN JUAN, PR — To many, it is the app you use to book a cab or a meal. To Mark Grether, it is a gigantic new advertising opportunity. Uber claims 131 million people use its apps each month, and its Uber Advertising division is working to turn many of those screens into ad inventory. The […]
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
SAN JUAN, PR — If your flashy TV ad aired during the Super Bowl, but half the country had gone to the bathroom, is it really so effective? Laura Baker is on a mission to do better. In this video interview with Beet.TV, Baker, SVP, Strategic Partnerships, Infillion, explains why the intersection of engagement and attention […]
Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
MARCO ISLAND, FL — In a season when “influencers” are facing a backlash and a crackdown, the digital advertising trade body has urged the industry to clean up and be transparent. TikTok’s “de-influencing” trend, in which users encourage others not to buy certain products, has gone mainstream, while some are now poking fun at influencers. After the […]
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
SAN JUAN, Puerto Rico — After years of trying, the TV industry’s long quest to embrace alternative measurement and currency methods has blossomed. Now it’s time to roll out the tech for the next upfront TV ad sales season. But Paramount doesn’t just want to use the new vendors to quantify cross-platform ad views – […]
OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
MARCO ISLAND, FL — When the call to save the planet comes through, you don’t turn it down. That is why, two weeks into a hiatus, OMD USA and BBDO New York CEO John Osborn accepted an invitation to head a new organization aiming to reduce carbon emissions from digital advertising operations in the US. […]
TV Viewers Mull Switching From Subs To Spots: Magnite Research
SAN JUAN, PR — In the current economy, and with the current state of subscription TV services’ content slate, many in the industry have speculated that consumers will embrace new, free TV services. Now there are some data to prove it. In this video interview with Beet.TV, Sean Buckley, Chief Revenue Officer, Magnite, describes research the […]
Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix
SAN JUAN, Puerto Rico — The company which started as a satellite specialist has a more diverse channel offering than its founders might ever have imagined. On February 9, National Cut The Cord Day, DISH launched Sling Freestream, its latest digital TV service. In this video interview with Beet.TV, Kevin Arrix, SVP, DISH Media, explains […]
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
MARCO ISLAND, Fla. — At the IAB’s recent Annual Leadership Meeting (ALM), one of the key questions heard between sessions was: “What’s your clean room strategy?” One executive says too many publishers are unable to answer that question proactively. In this video interview with Mike Shields for Beet.TV, James Prudhomme, CRO, Optable, says publishers should […]
Simulmedia’s Morgan On 2023 Macro Media Shifts
SAN JUAN, Puerto Rico — Legal papers filed in Washington, DC, may feel like million miles away from the shores of Puerto Rico. But, for Dave Morgan, founder and CEO of Simulmedia, they were top of mind all the same. Speaking at Beet Retreat 2023 San Juan, Morgan described how he sees the shifting tides […]
Take Control & Get Sustainable: Index Exchange’s Goode
MARCO ISLAND, FL — At a time of tectonic shifts, the IAB convened its Annual Leadership Meeting. For, Lori Goode, CMO, Index Exchange, the key takeaways were taking back control and taking climate action. In this video interview with Beet.TV, Goode sums-up her ALM. Take control “The call to action was about taking control over […]
Relevance Remains In A World With Less Identity: Bayer’s Gelb
MARCO ISLAND, FL — Digital ad identifiers may be drying up, pushing more advertisers to finding audiences in different ways. But one major pharmaceutical company thinks there may always be a place for targeting relevant ads. In this video interview with Beet.TV, Paul Gelb, Head of Media Activation & Investment, Bayer, explains his company’s approach. […]
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
Some might say the marker of any great technology adoption is when the product fades into the background. That’s what Sean Buckley thinks is happening to programmatic, the collection of technologies which ad up to automated and advanced digital ad trading. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, Magnite, explains how he […]
Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
Local TV is a hotbed of energy once again as MVPDs tool-up their offering, buyers grow more sophisticated and the wider environment calls for more spending. That’s according to one executive who has been close to the local market despite the last few years of national momentum. In this video interview with Beet.TV, Joe Marino, […]
Beyond The 30: Roku Leans In To New Formats, Original Content
MARCO ISLAND, FL — Roku doesn’t want to throw out traditional-length TV ads or measurement – it just thinks creative disruption and alternative approaches can add far more effectiveness and insight. Together with MAGNA Media Trial, the TV platform just published Beyond the :30 on Streaming TV, a research piece that found new video ad […]
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
MARCO ISLAND, FL — The irony about a digital medium which should be able to gather refined data? Too many of the signals are still not yet strong enough. That’s according to one software firm which wants to make programmatic TV advertising measurement and reporting everything it was supposed to be. In this video interview […]
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing. In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next. Coming soon “There’s more partnerships to announce soon,” Parkes says. “We’re […]
Context Levels The Playing Field: Index Exchange’s Barash
MARCO ISLAND, FL — In a world with digital ad identifiers crumbling under ad buyers’ feet, where do advertisers turn for best placement? Some in the industry are turning the clock back to a traditional style of adjacency, achieved using very modern methods. In this video interview with Beet.TV, Matt Barash, SVP, Americas & Global […]
Kargo Acquires Video Ad Server VideoByte
Harry Kargman wants to “decommoditize” advertising in the new era of connected television. In 2003, Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is acquiring VideoByte, a company doing similar for CTV. Taking a byte Founded in 2020, Austin-based VideoByte offered an ad server which supports supports custom ad […]
For T-Mobile, The New Mobile Advertising Is In-Car
A year after it acquired a rideshare advertising network, T-Mobile has hopes it could be used to power ads in autonomous vehicles. In January 2022, T-Mobile acquired Octopus Interactive, the national network of interactive video screens inside Uber and Lyft vehicles. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, T-Mobile […]