Robert Andrews
Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
Video advertising has grown incredibly – but Matt Wasserlauf thinks much of it is going down the pan. As CEO & Founder, Blockboard, Wasserlauf’s software platform uses blockchain to facilitate connected TV advertising with impression-level transparency. In this video interview with Beet.TV, he says so much of the spend is getting wasted. Scale of waste […]
Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
The hottest new tech tool designed to enliven digital advertising while staying within privacy rails requires a big cost – but can come with a big up-side. That is according to a leader from the digital ad industry’s umbrella body, which just commissioned a big survey on the topic. In this video interview with Beet.TV, […]
Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
LAS VEGAS — Respective privacy imperatives is just a first-order effect of the new category of “clean room” data technology. Early adopters of the software are now starting to imagine the downstream transformations which the emerging tech can enable. In this video interview with Beet.TV, Kemal Bokhari, Head of Data, Measurement & Analytics, DISH Media, […]
Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
It is an ad-tech world some think is beset by “fragmentation” problems. But Travis Clinger sees that world coming together in a spirit of collaboration and interoperability. In this video interview with Beet.TV, Clinger, SVP, Activations & Addressability, LiveRamp, says the upcoming Beet Retreat 2023 San Juan is the place where a better ecosystem could […]
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
MARCO ISLAND, FL — The journey to create a solution for cross-media measurement has been a long one. But, according to Nielsen Audience Measurement CEO Karthik Rao, Nielsen ONE is finally ready for general release. In this video interview with Beet.TV, Rao tells Beet.TV contributor Jon Watts the company is “very excited.” The problem of […]
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
MARCO ISLAND, FL — In the new era of TV ad attribution, the key to the kingdom is a real viewer relationship. That is according to a company whose tech helps MVPDs track the actual outcome of the ads they air. In this video interview with Beet.TV, Ethan Heftman, SVP, Agency Sales, Ampersand, explains what’s […]
Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
LAS VEGAS — In 2023, “clean rooms” are getting plenty of attention in a media and advertising industry seeking ways to collaborate with data. The tech lets partners work on connecting datasets – without sharing privacy-sensitive parts. But, in this video interview with Beet.TV, Matt Spiegel, EVP, Media & Entertainment Vertical, TransUnion, says “clean room” […]
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
MARCO ISLAND, FL — Companies involved in advertising have spent the last couple of years adjusting to a world in which digital identifiers like cookies and device IDs are drying up. They have traditionally been used to match and target audiences. Replacements include a range of identity technologies, in what is a significant upheaval. But […]
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
LAS VEGAS — One of the world’s largest chocolate manufacturers likes the taste of a new tech category designed to enable data collaboration while maintaining privacy compliance – but The Hershey Company is also warning of a looming after-taste. “Clean room” software is gaining adoption in media and advertising for allowing partners to work with […]
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
MARCO ISLAND, FL — As with many afflictions, the first step to a solution is admitting you have a problem. That’s how Geraldine White thinks the advertising industry should tackle the issue of diversity and inclusion. In this video interview with Beet.TV, White, Chief Diversity Officer, Publicis Groupe US, explains where she thinks the industry […]
IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
MARCO ISLAND, FL — After taking a swipe at one of the world’s biggest tech companies for hurting advertising, digital advertising’s umbrella body has urged the company to become a member. Following his speech at his Annual Leadership Meeting (ALM), IAB CEO David Cohen told Beet.TV Apple should get “to the table to work with […]
How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
LAS VEGAS — Not everyone would describe software for privacy-compliant data integration and enablement as “exciting”. But that is exactly what a growing number of people in media and advertising are saying about the emerging category of “clean rooms”. In this video interview with Beet.TV, a vendor of one such solution says the tech has […]
Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
Every new channel experiences growing pains – and connected TV has been growing fast. According to Andrew Casale, President & CEO of Index Exchange, the explosive growth of CTV and programmatic has brought with it some problems that need to be addressed. “Like any channel that has grown tremendously, as the growth starts to recede […]
Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
LAS VEGAS — If advertisers are better able to target Hispanic audiences, new “clean room” software could have something to do with it. TelevisaUnivision launched a Hispanic household identity graph at its 2022 upfronts pitch. In this video interview with Beet.TV, Brian Lin, SVP, Product Management & Advanced Advertising, TelevisaUnivision, says the new category of […]
Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
LAS VEGAS — One of the new crop of retail media networks is gung-ho for a new software category it thinks can allow it to prove the worth of CPG brands’ ad spend. Grocery chain Albertsons Companies, which launched Albertsons Media Collective in 2021, is using “clean room” technology, which allows partners to collaborate using […]
‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef
LAS VEGAS — Roku hopes to unveil a series of clean room integrations with its partners by the end of this Q1 2023. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. In this video interview with Beet.TV, Youssef Ben-Youssef, Head of Ad Platform, […]
Not All Clean Rooms Are Equal: Choreograph’s Olivieri
LAS VEGAS — “Clean room” software is emerging to help companies re-establish the ability to benefit from data integration in a privacy-first world. But the tech’s use cases are more diverse than many may think. That is according to Krystal Olivieri, Global Chief Innovation Officer, GroupM & Choreograph, who has been a keen clean room […]
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in the upcoming sales season using non-traditional currency systems. “Alternative” currencies have been a hot topic over the last year as Nielsen faced measurement challenges and as broadcasters and ad buyers heeded the growth in multi-platform viewing. In this video […]
Best Buy Runs Faster To The Clean Room: Mark Heitke
LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google prove the worth of their partnerships? Mark Heitke thinks new “clean room” software could help answer that question. In this video interview with Beet.TV, Heitke, Director, Ad Products & Audience Strategy, Best Buy Ads, explains how the tech allows Best […]
Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
LAS VEGAS — They may be commonly used to allow different companies to collaborate on audience data sets without sharing them – but “clean rooms” could even find use within a single company. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. With privacy […]