Robert Andrews

Kinective Media, the advertising arm of United Airlines, is hoping its ad offering can become more immersive, by partnering with Starlink to support streaming and gaming in the air. Since launching in June, Kinective has attracted a diverse range of advertisers looking to tap into United’s vast customer base. “What we think about Kinective Meda […]

Retail media is already the third-largest digital ad channel in the US – and it is forecast to make up a quarter of all digital ad spending by 2028, according to eMarketer. That is because it comprises a distinctive mix of consumer transaction data and advertising inventory. But companies emerging in the space should set […]

TikTok may be seen as a passive entertainment platform where users come to be entertained and educated. But the platform is seeing a shift in how users engage, with many now willing to take action by searching and making purchases based on what they see. “We are seeing 61% of the users that come to TikTok to […]

AMENIA, NY — There is more data available for TV ad buyers to leverage for improved targeting than many of them appreciate. That is according to one executive who helps brands better understand their customers. In this video interview with Beet.TV’s Rob Williams., Brad Danaher, VP, Advanced TV, TransUnion, said his company often finds itself […]

When it comes to breast cancer, many people believe it’s primarily hereditary. However, as Cara Lewis, a 19-year breast cancer survivor, points out, a large percentage of women diagnosed each year – somewhere around 40-50% – have no family history of the disease. Lewis, who is Chief Investment & activation Officer, dentsu international, and was […]

The worlds of retail media and commerce media are evolving fast, but a shakeout is coming as companies decide which part of the landscape they want to own. That is according to Brian Monahan, Global Client President and Head of Retail Media Solutions at agency holding group Dentsu. “It’ll be interesting to see the shakeout […]

As the customer journey spreads across multiple devices, channels and platforms, data is becoming “more sparse and fragmented”, leaving gaps in traditional attribution methods. TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools. In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations […]

In the immersive world of Roblox, gamers come for entertainment and connection with friends. But the platform is also proving to be a new tool for creators and advertisers alike. A recent study found that over the past seven years, more than 18,000 creator jobs have been generated through Roblox. “Roblox offers a whole suite […]

In a crowded streaming market, Philo wants to set itself apart with a focus on delivering value and accessibility to customers seeking entertainment and lifestyle content. The virtual MVPD (multichannel video programming distributor) has carved out a niche by offering a more affordable bundle that excludes sports, while providing an extensive lineup of programming from […]

AMENIA, NY — In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move planning “upfront”. “Rather than thinking about a consumer and a shopper, we see the human that is both of those things,” said Giacosa, Chief Investment Officer of Publicis […]

Editor’s note: Patel left TelevisaUnivision after this interview was taped in July. AMENIA, NY — TelevisaUnivision is seeing streaming as a major growth opportunity, having experienced significant increases in engagement and subscribers on its ViX platform. The company recently hit 50 million monthly active users on ViX, the world’s largest Spanish-language streaming service, and has seen […]

AMENIA, NY — As the TV upfronts season starts to wrap up, media agencies are noticing some key trends emerging in the way advertising is being bought and sold. Increased flexibility to move away from firm commitments and options, plus an acceleration in programmatic ad buying – especially around live sports – are two of […]

Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moments of consumer receptivity. But to get there, the industry needs to evolve its definition of what personalization in advertising really means. That’s according to Liane Nadeau, EVP […]

AMENIA, NY — Digital advertising’s data collaboration started with walled gardens, but it is evolving beyond clean rooms to power planning, segmentation and measurement. The practice, which lets advertisers gain event-level measurement while preserving privacy, is now a “key mechanism to have data through it in the ecosystem”, said Frederick Starichev, VP Sales, LiveInsights, LiveRamp, in […]

Personalization has long been a challenge for brands, but connecting data across organizational silos remains one of the biggest hurdles to overcome. Stitching together data sources from marketing, sales and customer service interactions can help brands truly understand what matters to people, according to Jayna Kothary, Global Chief Client Solutions Officer of IPG. “The minute […]

AMENIA, NY— Advertisers seeking to maximize their campaign impact while maintaining scale should look no further than addressable TV, according to Pooja Midha, EVP and General Manager at Effectv. With its ability to add 20-30% incremental reach, better measurement capabilities, and high audience match rates, addressable TV has become an increasingly attractive option for both national […]

CANNES — As viewers turn to mature, ad-supported streaming services, are there still opportunities to elevate the CTV ad experience? TripleLift is observing the changes in consumer behavior and aiming to enhance the CTV ad experience with a focus on the consumer, says Rachel LaMura, VP of Product Marketing at TripleLift. In this video interview with […]

AMENIA, NY — The retail media landscape is rapidly expanding beyond its traditional focus on driving sales through onsite search and display advertising. As retailers launch new media networks on a weekly basis, the space is becoming increasingly complex, says Christa Klausner, SVP of Media: Commerce at Digitas North America, in this video interview with Beet.TV’s […]

AMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering. Wendy MacGregor, VP of Global Media & AdTech Solutions, who recently joined the company from Google, says she was drawn to growth and building opportunities. “We also have an incredibly high quality […]

AMENIA, NY — The US market for commerce media is maturing rapidly, with clients now focusing on more asking questions beyond basic education. They are seeking ways to prove the effectiveness of their spending and drive incremental sales across retailers. Measuring the impact of commerce media investments has become a key challenge for brands. They want […]