Robert Andrews

Marketers are struggling to target audiences within today’s fragmented media landscape. How can they put the pieces back together again? Media companies are looking to understand how they can operate effectively in this fragmented environment, according to Julie Clark, SVP of media and entertainment at TransUnion, in this video interview with Beet.TV. She described how […]

PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV (CTV). Grocery chain Albertsons is aiming to merge the upper-funnel awareness generation with the hard-nosed realities of performance and conversion, said Evan Hovorka, VP, product and innovation […]

LAS VEGAS — While AI has made significant headway on the creative side of advertising, its potential for measuring and optimizing ad performance is just beginning to be realized. The use of artificial intelligence could transform the way brands measure and optimize their impact – but, here, the technology is still in its early days, according […]

LAS VEGAS — Retail media is exploding, and Brian Gleason wants to take a big bite. In a November investor update, Criteo outlined its own retail media offering. Speaking at Omnicom’s Commerce Media Summit at CES 2025, Brian Gleason, President, CRO, Retail Media, Brian Gleason, offered his views on artificial intelligence, measurement and the future […]

LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital platforms. “Outcomes have won in the marketplace,” said Sameer Modha, Measurement Innovation Lead, Commercial at ITV, in this video interview with Beet.TV. “More than half the […]

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization“, found 80% of U.S. consumers prefer free internet access supported by ads […]

Connected TV is no longer an “emerging” platform – it has arrived as a real, mainstream channel where consumers are increasingly consuming content. But, as viewers watch programming across multiple devices, marketers must develop cohesive cross-platform advertising strategies to maximize engagement and reach. “Consumers aren’t just watching content on their connected television. They’re watching it […]

LAS VEGAS — Roku already has a huge installed base. Now it’s upgrading its ad infrastructure. The company recently unveiled its Roku Data Cloud, a collaborative data environmentdesigned to empower advertisers with improved planning, targeting and measurement capabilities. The platform aims to enhance data collaboration within the advertising ecosystem, addressing challenges related to identity resolution and […]

LAS VEGAS – Roku is the world’s number one TV operating system with 90 million households. But, for Sarah Harms, VP of Advertising Marketing & Measurement at Roku, what sets the company apart is its combination of original content, ad technology assets, and rich consumer data. “Not only are we the platform, but we’re also […]

LAS VEGAS — Mark McKee wants to make TV-buying simple again. For the TV and premium streaming category to compete effectively, it needs to adopt some of the practices that larger digital platforms have successfully implemented, according to the EVP and GM of Comcast’s FreeWheel. In this video interview with Beet.TV, McKee said providing more […]

LAS VEGAS – Video commerce is racing toward becoming a $3 trillion market by 2030, rivaling the GDPs of Germany and India. The last few weeks alone have seen Shopify put shoppable video in the spotlight and the launch of new shoppable video ad formats, while upfronts season saw big platforms commit to offer more shoppable […]

LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers,  a big grocery chain is turning to generative AI. Albertsons Media Collective is tapping the tech to enhance its creative process and deliver personalized advertising at scale. In this video interview with Beet.TV, Evan Hovorka, VP […]

LAS VEGAS — Xumo now powers streaming for Comcast, Charter, Mediacom, Cox, and more, while also delivering over 2,000 streaming apps and channels across various devices. The recently introduced Xumo Stream Box aims to further enhance the viewer experience by combining popular apps, cable provider content, and Xumo’s own AVOD channels into a single, easily […]

LAS VEGAS — Retail media is expanding beyond Amazon to more retailers, while the umbrella “commerce media” is growing opportunities for media to connect to consumer transactions. At CES 2025, Omnicom Media Group hosted discussions on the future of advertising and its “Momentum Multiplied” on the OMG Platform. In this panel, guests discussed how “premium” […]

LAS VEGAS — The advertising industry is at a crucial inflection point where privacy will become paramount, according to an ad-tech CEO aiming to help data power campaigns in a privacy-compliant manner. Geoffroy Martin, CEO, Ogury believes that the industry’s over-reliance on first-party data could lead to significant challenges, especially for the open internet. In […]

At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding “commercial surveillance.” Building upon last year’s study, “The Free and Open Ad Supported Internet,” this year’s research delves into consumers’ actual privacy concerns related to advertising. “You’re going to […]

LONDON – In the age of increasing social media usage, streaming platforms are facing a challenge in retaining viewer attention. Although they might be considered rival media, Nicole Scaglione, Global VP of CTV/OTT & Online Video at PubMatic, believes that streaming platforms can learn from social media to maintain viewer engagement. So, how can streamers […]

The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used. This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key. This waste is occurring because advertisers often lack clear visibility into their […]

LONDON – In the last few years, “attention” has moved from a fringe idea in advertising to play a leading role. Now attention metrics are fuelling real planning decisions — without coalescing into a single standard. Still, in this video interview with Beet.TV, Jon Waite, Global Managing Director, Havas Media Group, says that may not be necessary. Debate […]

LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo […]