Robert Andrews

LAS VEGAS — When you have a footprint the size of Disney’s, data collaboration is a necessity. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new “clean room” software is moving the […]

LAS VEGAS — General Motors wants to respect its audiences’ privacy – and it is testing-out new tech to do it. “Clean rooms are, from my perspective, the future,” says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Kapoor says marketers like him are trying out the emerging software category. […]

LAS VEGAS — For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this season’s other hottest trend – data clean room software that enables privacy-compliant media partner collaboration. In this video interview with Beet.TV, Sweeney explains why Pinterest […]

LAS VEGAS — Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. In fact, “clean room” technology is allowing them to collaborate with audience data in a way that doesn’t require moving it. In this video interview with Beet.TV, Darren Sherriff, VP, […]

LAS VEGAS — It may be the piece of software many marketers wish they didn’t need to have – but data clean rooms are helping advertisers transform what they can do with audience and customer information. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each […]

After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? That’s where the IAB will hold its Annual Leadership Meeting, January 22 to 24. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an […]

LONDON, UK — Owned-and-operated platforms are nice – but there is plenty of proof that going for wide distribution through other people’s channels can succeed very well. Case in point – Vevo. The music video network owned by Universal Music Group and Sony Music is using modern streaming TV platforms to rekindle an old idea. […]

LONDON, UK — If anyone was in any doubt that Netflix’s ad-supported tier had finally arrived, they just had to attend The Future of TV Advertising Global forum,  in London, December 2022. There, Netflix’s president of worldwide advertising Jeremi Gorman introduced the scheme to ad buyers. In attendance, Dave Morgan, Founder & CEO, Simulmedia, liked […]

SANTA MONICA — As connected TV advertising matures and takes shape, which kinds of brands stand to win – large or small? Perhaps the answer is “both”. In this video interview with Beet.TV, Mediaocean chief development officer Ramsey McGrory explains how small companies will get a leg-up – and why that will drive continued spending […]

LONDON, UK — What the ad gods give with one hand they can take away with another. Case in point – new ad offerings from SVOD and AVOD TV providers can restore ad reach that was lost to subscription video. But Simon Thomas, Global Director, Audiences Research, GroupM, says that is creating a risk of […]

LONDON, UK — The great thing about connected TV ads is being able to target the right kind of viewing household. The flip side of that is, in a fragmented media ecology, the risk of over-exposing viewers to the same ad across multiple devices. Robert Coon, chief revenue officer, Samba TV, believes new software can […]

LONDON, UK — In an ad industry that is now invested in developing metrics to quantify audience attention, paying attention to the audience could yield the ultimate in user behavior signalling. Several tech vendors are now offering technology employing facial recognition to help quantify attention paid to programming and ads. In this video interview at […]

LONDON, UK — For viewers, viewing quality TV has never been more effortless. For advertisers, reaching them is becoming hard. But, just as technology has unleashed fragmentation, Guillaume Belmas of Realytics believes it can also become the solution. Real deal “We have now a lot of different services streaming, et cetera – so that makes the decision […]

LONDON, UK — In the connected TV era, avoiding over-exposing viewers to a digitally-delivered ad is going to be all about having an understanding of viewer identity. There are many industry efforts looking at rolling out such an understanding. But Minai Bui, Director, Product Marketing, Europe & APAC, Samsung Ads, fears there may be too […]

LONDON, UK — In a world of new streaming TV services and video apps, typical executive grumbles pertain to “fragmentation”, “complexity” and the difficulty of understanding viewer behavior. But what if there were a glass-half-full way of looking at the struggle to understand viewers’ cross-screen media behavior. In this video interview with Beet.TV, Radha Subramanyam, […]

SANTA MONICA — Individually, local households, even when addressable, may not sound like a large audience. But, when you consider the rapid adoption of streaming TV across the whole nation, “hyper-targeting” is a prospect that is reaching significant scale, even at the local level. In this video interview with Beet.TV, Adam Gaynor, Chief Revenue Officer, […]

LONDON, UK — If TV is going to adopt “programmatic” software for selling ad inventory, it’s going to take time, education and provable results. Steph Miller knows the playbook from stints at previous programmatic tech vendors. Now Miller, the new Commercial Director, EMEA, for connected TV (CTV) ad server provider Publica, says she is ready […]

LONDON, UK — It was already a significant European TV player, now RTL Group’s advanced advertising division is building out an array of streaming TV viewing and measurement services. RTL AdAlliance this year made structural changes designed to boost that capability. In this video interview with Beet.TV, Stéphane Coruble, CEO, RTL AdAlliance, explains how the […]

LONDON, UK — In the new TV landscape, measurement companies want to know who is watching a show and at which moments. In the near future, facial recognition technology on TV sets could help them do just that. In this video interview with Beet.TV, Yan Liu, CEO & Co-Founder, TVision, explains why this data will […]

LONDON, UK — Piece by piece, the connected TV experience is improving for viewers, broadcasters and advertisers alike, as tech firms improve the offering. That has certainly been the case for ad server firm SpringServe in the last couple of years. In this video interview with Beet.TV, Léon Siotis, Head of International, SpringServe, talks about […]