Robert Andrews

SANTA MONICA — For many, the promise is clear – programmatic ad technology is about automating ad operations, leaning back and revelling in efficiency. If only it were really like that in practice. In this recorded fireside interview with Tameka Kee at Beet Retreat Santa Monica, Moe Chughtai, Global Head of Advanced TV, MiQ, explains […]

LONDON, UK — Claiming almost 36 million registered users, UK broadcaster ITV’s new ITVX viewing platform would count almost half the country’s population in its database. Coupled with its programmatic targeting system Planet V, that gives the broadcaster a scaled foundation for a new era of UK targeted-TV-ad growth. But, in this video interview at […]

LONDON, UK — While other UK public service broadcasters continue their strategy of building their own streaming services, Channel 4 is also venturing out, in search of younger viewers. While it continues to major with its own All 4 platform, which is being renamed simply “Channel 4”, the broadcaster has re-ignited a partnership with YouTube […]

LONDON, UK — Incremental software releases aren’t always considered the sexiest. But, for CTV, a 0.1 bump could be big news. That is according to one man who runs one of the main ad servers for connected TV. In this video interview with Beet.TV’s Jon Watts at Beet.TV’s London summit in December, James Wilhite, Head […]

LONDON, UK — It counts half the UK population as a registered user of its streaming platform. Now ITV wants other broadcasters to join the data party. ITV recently relaunched its streaming platform as ITVX, a stronger offering with slicker UI and new-look linear channels. Meanwhile, Planet V, its system for agencies to buy ITVX […]

LONDON, UK — While most UK public service broadcasters remain intent on growing their own cross-platform streaming environments, Channel 4 is has decided it also needs to find audiences in the other places they go to watch video. Ad-funded but with a public remit to take creative risks, Channel 4, which celebrates its 40th birthday […]

LONDON, UK — After a few years in which the center of the TV industry’s gravity had swung toward streaming subscriptions, the re-emergence of ad-supported models is now the driving force. But that rise is not necessarily new. Not only had free-to-air TV continued to exist alongside historic linear pay-TV; arguably, the recent growth of […]

LONDON, UK — Last time Malin Häger spoke with Beet.TV, she said TV was “super-hot” in Sweden, under-going a renaissance. That was in 2018. Six years later, the Nordic Sales Director, Advertising, for Swedish broadcaster TV4 Media says things are improving further, with a new measurement initiative giving advertisers more insight into cross-screen viewing. I […]

LONDON, UK — At the turn of another year, 2023 is on the horizon. But what do the next 12 months hold in a space which has already seen so much innovation? In this fireside with Beet.TV’s Jon Watts, Sean Buckley, Chief Revenue Officer, Magnite, explains what developments are most exciting. Personalization taking off Buckley […]

SANTA MONICA — Addressable TV has built the footprint, now it has to walk the walk. In recent years, more TV households have got lit-up with the capability to swap-out specific ads for specific homes. In this video interview with Beet.TV’s Jon Watts at Beet Retreat Santa Monica, Ampersand CEO Nicolle Pangis says utilization of […]

LONDON, UK — It is the UK’s main commercial free-to-air broadcaster, with a solid heritage in linear mass-market viewing, and once struggled to make headway online. Now, with the relaunch of its online viewing platform and expansion in its TV ad targeting capabilities, ITV is offering a litany of digital-style capabilities. Given ITV’s massive scale, […]

SANTA MONICA, CA — So, you can now target your TV ad at an individual household. That’s great. But, in a multi-person home, how do you know who is watching? Answering that question is going to require bridging so-called “household graphs” with an understanding of individuals – and Scott McKinley thinks he may have the […]

LONDON, UK — What will the TV commercial break look like in five years? If James Wilhite gets his way, it will include more innovative formats delivered thanks to ad server-side technology. In this video interview with Beet.TV, Wilhite, Head of Product, Publica, explains how he thinks the traditional commercial break could soon be re-invented. […]

SANTA MONICA, CA — It seemed like such a lightbulb moment, the idea that measuring actual connected TV consumption could improve the measurement of TV ads to such a personal degree. Unfortunately, “household identity graphs” don’t necessarily solve the intrinsic problem that TV sets often enable communal viewing. In this video interview with Beet.TV, Field Garthwaite, […]

LONDON, UK — Ana Camara doesn’t want business to get stuck in the past. But she does want to turn the clock back to a time when buying TV ads was more straightforward. As senior director, global investment, GroupM, Camara is sitting atop the ad budgets of multi-national brands who are clients of the world’s biggest-spending […]

LONDON – The man who runs the platforms through which British viewers have traditionally watched linear TV is hoping Santa Claus will gift regulation that would secure channels’ prominence on smart TV devices. The UK’s Freeview and Freesat platforms are the traditional main electronic program guides (EPGs) for the UK’s digital terrestrial and digital satellite […]

SANTA MONICA — What does “programmatic” mean when it comes to television, and how likely is it to reach higher heights? The tech-mediated trading of digital ads first hit display with automation and auctions top of mind. But, in this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, says that can’t […]

SANTA MONICA — You could build complex infrastructure to correlate your CTV ad consumption back to households. Or you could start with an identity system that starts with households at the core. In this video interview with Beet.TV, Cadent’s Tony Yi urges executives not to overlook the straightforward option. House in order Cadent provides software […]

SANTA MONICA — If it looks like the party is over for digital identifiers, the party is just getting started for true data about your own audience. One solution to the deprecation of identifiers like cookies and IDFA is so-called “identity matching”, software which aims to stitch together available signals. In this video interview with […]

SANTA MONICA — The new capabilities of “addressable” TV allow more granular targeting than mere demographic or show-adjacent placements of traditional linear ever afforded. But what exactly are the big recent developments? In this video interview with Beet.TV, Jason Brown, SVP, Head of Advertising Sales, DIRECTV Advertising, spotlights two key recent trends. 1. The new […]