Robert Andrews

For a few years, audio advertising sat on traditional radio’s sidelines, while video surged ahead in capabilities and spending. But that has changed, thanks to recent developments in technology and consumer behavior. In this video interview with Beet.TV, Brian Benedik, Chief Revenue Officer, Audacy, draws the trendlines. Programmatic pipes “Audio’s caught up to video,” Benedik […]

ORLANDO — For several decades, it has been one of the main ways of generating advertiser momentum. Now the Hollywood machine that makes the content that supports the marketing messages needs to change. That is according to the executive chair of the organization representing digital media outlets in their ad journey. Creators rising In this […]

What do they want? Transparency, flexibility and standards. When do they want it? As soon as possible. The explosion of new possibilities unleashed by the conversion of television into an IP-delivered medium has also provoked a range of challenges. In this video interview with Beet.TV, Robin Steinberg, VP, Revenue, Advertiser Solutions, PubMatic, explains what is […]

ORLANDO — By now, most people understand that “native advertising” means an ad unit presented in a seamless way that fits both the aesthetic and the experience of the container channel. But how can “native” work in TV when the content, by definition, changes on a second-by-second basis? In this video interview with Beet.TV at […]

In the last couple of years, we have seen an intense upswing in matters of diversity across marketing. But one man in a pivotal position on that topic says that some marketers’ interest has waned. In this video interview with Beet.TV at ANA Masters Of Marketing, Louis Carr, long-time president of media sales at BET […]

A 2022 in which Nielsen has been working on overhauling its measurement offerings and gaining re-accreditation with the Media Rating Council will culminate with a busy period for Deirdre Thomas and the company. For Thomas – MD, US Audience Measurement, Nielsen – Q4 has a number of marker points. In this video interview with Beet.TV, […]

When is a TV ad not a TV ad? When it’s all just “video”. Jessica Hogue, GM, Measurement & Analytics, Innovid, knows that has been the evolution of these media channels for many years now. But, in this video interview with Beet.TV, Hogue says the industry has now reached a point of actually acting on […]

For ad buyers, there are more media services than ever through which to reach audiences. As much as that sounds like an opportunity, it also represents a big challenge. In this video interview with Beet.TV, Moe Chughtai, Global Head of Advanced TV, MiQ, explains why it is time to “bust” complexity. From efficiency to overwhelm […]

It has been the driving force in much of marketing for a decade. Now it’s time for “purpose” to drive results. In this video interview with Beet.TV, Amanda Richman, CEO, North America, Mindshare, explains what comes next for the major media tactic. Purpose with action Speaking at the 2022 ANA Masters of Marketing, Richman says […]

It’s a brand new world for the biggest ad channel in the world. And ad agencies are adjusting how they approach the opportunity and the measurement challenge. In this video interview with Beet.TV, Leah Meranus, Chief Media Officer, dentsu X, explains how she has rebooted her approach to TV. Triple approach Meranus outlines three ways […]

Using artificial intelligence to identify social media conversations in which to best place an ad? Priceless. Mastercard is a brand sitting on top of a lot of customer data. In this video interview with Beet.TV, Raja Rajamannar, Chief Marketing Communications Officer & President, Healthcare Business, Mastercard, explains how he is tapping customer data and social […]

MVPD platforms and programers could do things the same way they have always done them – or they could take a stab at laying a groundwork for the future. Little by little, programmatic trading of TV ads is becoming a reality. But Jake Richardson, Director, TV Partnerships, The Trade Desk, would like to see it […]

Advertisers looking for fast evidence of their Black Friday ad campaigns’ success may want to leverage what mobile networks can see about their customers’ behavior. T-Mobile Advertising Solutions’ App Insights program uses data captured about its mobile phone subscribers’ actual app ownership and engagement to create targetable audience segments. In this video interview with Beet.TV, […]

ORLANDO, FL — Throughout decades of car TV ads, the medium has typically been used to ignite initial buyer interest, while dealer commercials struggled to prove their worth. Now auto marques can get effectiveness at both ends of the funnel. In this video interview with Beet.TV, David Spencer, Manager, Emerging Media & Partnerships, General Motors, […]

You know times have changed when an upstart OTT TV service can launch a channel for the upcoming FIFA World Cup, one of the most premium sets of sports rights in the world. Tubi’s new FIFA World Cup FAST Channel is likely a product of sitting alongside Fox Sports in FOX Entertainment, which acquired the […]

Retail media – the practice of putting ads alongside ecommerce store listings – is no longer just the preserve of Amazon and Walmart. Now more and smaller sellers are also transforming themselves into media networks, too. In this video interview with industry analyst Joanna O’Connell for Beet.TV, J. William Margaritis, SVP, Digital & Global eCommerce, […]

The days when The Weather Company  was just a weather forecast provider are gone with the wind. These days, the company, owned by IBM and sitting in its Watson data division, is advancing on all fronts. In this video interview with Beet.TV, Sheri Bachstein, GM, IBM Watson Advertising, CEO, The Weather Company, explains what’s in […]

In tough economic times, ad spend could be kept up if buyers can see data evidencing their impact. The industry has a swathe of companies aiming to provide that evidence. In this video interview with Beet.TV, Stephen Upstone, CEO and founder, LoopMe, explains his approach. Surveys as ads “We ran about a hundred million surveys […]

A shake-up in the fundamental fabrics of ad targeting is forcing many in the industry to re-think their approach to reaching audiences. Traditional cookies are on their way out, and mobile ad identifiers have been hit, too. In this video interview with Beet.TV, Mike Peralta, VP & GM, T-Mobile Advertising Solutions, explains how the changes […]

In advertising, it has been a few years of intense focus on targeting and data capabilities. But, in TV, nothing moves audiences like the message itself. That is according to a man who monitors millions of TV ads. Marketing maximizers Kevin Krim, President & CEO, EDO, was speaking with Beet.TV ahead of the ANA’s Masters […]