Robert Andrews
Streaming Will Decide The Mid-Terms: Samba TV’s Navin
US political hopefuls have been using streaming, targeted TV capabilities for a few cycles now. But never have they been able to leverage the scale, precision and measurement capabilities on offer during the 2022 mid-terms. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder, Samba TV, says he thinks the current contests are […]
DoubleVerify To Verify Netflix Ads, Finds Election Hate Speech Growing
If only every ad environment was as premium as the one Netflix is about to launch. Measurement and analytics vendor DoubleVerify just announced it will provide media verification to help Netflix’s new wave of advertisers ensure their ads are fully viewed by real people and safe from fraud. But, in this video interview with Beet.TV, […]
Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys
Media buyers at Interpublic Group agencies can now better harness audience data from IPG’s own Acxiom to plan and buy multi-screen TV campaigns across MVPDs, after a deal involving Acxiom, Blockgraph and Ampersand. The arrangement allows advertisers to match their own data with that from Ampersand’s own list of 80 million addressable households, including 52 […]
Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads
The programmatic trading of connected TV (CTV) ads is now becoming so common that video formats now make up the bulk of all programmatic spending, according to eMarketer. But that pivot away from traditional “insertion orders” also comes with risks for ad buyers – achieving certainty about placement and achieving the maximum desired scale. In […]
On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan
What if the “C” in “CTV” stood not for “connected” but for “counterfeit”? That is the growing fear of many ad buyers, as the scale of the digital ad fraud challenge crashes on to the medium’s shores. In this video interview with Beet.TV, Tamer Hassan, Co-Founder & CEO, HUMAN Security, a cybersecurity firm, lifts the […]
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
When Amazon Prime Video began streaming live Thursday Night Football (TNF) in September in a $1 billion-a-season deal, it was hailed as a revolution in sports broadcasting. Traditionally, it might have taken days or weeks to learn just how successful the show was for advertisers. Kevin Krim found out the next morning. In this video […]
Satellite To Streaming: DIRECTV’s Van Houten Plans Ad Innovation
It was one of the pioneers of satellite-delivered television. Now DirecTV is carving a role for itself as a provider of streaming TV shows and advertising. In this video interview with Beet.TV, Matt Van Houten, SVP, Product & Business Development, DirecTV Video Advertising, explains what is coming next. Addressable OG DirecTV has been offering ad […]
Who’s At Home? Truthset Aims For More Accurate IDs
In the last few years, “identity graph” technology has emerged to help advertisers tackle the problem of conceptualizing a single consumer across multiple devices. For many in connected TV, the focus has settled on household-level identity data. But, in this video interview with Beet.TV, Scott McKinley, CEO of ad-tech firm Truthset, says today’s data isn’t […]
How To Solve CTV Ad Duplication: Viant’s Vanderhook
As much as connected TV (CTV) gives advertisers new opportunities to reach viewers, lack of control in some platforms also risks exposing viewers to too many duplicate ads. It is a problem many companies are trying to tackle. In this video interview with Beet.TV, Tim Vanderhook, CEO, Viant, puts forward his understanding of the problem […]
Convergent TV Needs Quality User Experience: Beachfront’s Rommel
In the latest programmatic move from DISH Media, advertisers can now buy national linear TV inventory through a real-time programmatic system. The move, announced by DISH Media, is in partnership with ad insertion provider SeaChange and sell-side software provider Beachfront. In this video interview with Beet.TV, Marni Rommel, VP, Business Development, Beachfront, explains his vision. […]
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
It is an expanding universe of TV, but one in which the overall volume of ads may yet be smaller than in the linear generation. As more advertisers pile into the platform, some think software is going to become increasingly key in getting the most out of the tech. In this video interview with Beet.TV, […]
Solving Measurement Starts At Home: Blockgraph’s Manningham
In a fragmented media world with various mobile viewing options, the best chance at stitching together a single viewer profile is still at home. That is according to the leader of a company helping to do exactly that. In this video interview with Beet.TV, Jason Manningham, CEO, Blockgraph, explains how household data can create identity […]
OpenAP Leans Into Demographic Data: Breedlove
It has spent the last few years developing advanced advertising solutions. Now the consortium bringing TV advertising into the future is getting ready to upgrade traditional demographics. In this video interview with Beet.TV, Sean Breedlove, VP, Measurement & Analytics, OpenAP, explains the plan. Accelerate to demos “We are going to accelerate things,” Breedlove says. “We’ve […]
Tremor’s Amobee Acquisition Creates New Opportunities: CEO Druker
In the latest such acquisition to bolster its ad-tech services, Tremor International has closed the $239 million deal to buy Amobee. Amobee is a major supplier of demand-side platform (DSP) software and a rival to Tremor. In this video interview with Beet.TV, Ofer Druker, CEO, Tremor International, explains how Amobee’s addition will help his company. […]
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
If a tree falls in a forest but no-one is around to hear it, did it make a sound? It is a classic philosophical poser that is now being applied to connected TV advertising. In this video interview with Beet.TV, Adam Gerber, executive director of U.S. investment strategy at GroupM, calls on publishers to stop […]
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
It is a medium which promises the richness of linear TV creative with the targetability and measurement of digital. But connected TV (CTV) still has to solve pieces of the puzzle. In this video interview with Beet.TV, Janelle De Rivera, Director of Product Management, Moat Analytics, Oracle, explains why CTV ad buyers are looking for […]
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
With digital audience identifiers waning in usefulness, many ad buyers are once again looking back toward “quality” media opportunities. But that quest for “quality” doesn’t just mean media – it also means middlemen. In this video interview with Beet.TV, Frans Vermeulen, VP Strategy & Market Development, TransUnion, explains why the supply chain must also clean […]
VidMob’s $110M To Accelerate ‘Creative Intelligence’
A platform helping advertisers customize and scale their video ads across digital channels is taking new investment to scale itself. VidMob, based in New York with 13 global offices in 50 countries, announced a $110 million Series D investment led by Shamrock Capital, along with ID Fund, Drive by DraftKings, eGateway and PROOF. In this […]
Experience Is Critical: Highlights From ‘Transforming CTV’
Although “connected TV” (CTV) has been rising fast, most viewers tend to just consider it all “TV”. That places an onus on parts of the CTV ad supply chain to match the TV ad viewing experience, eliminating duplicate or poorly targeted ads. Ten executives interviewed for the just-wrapped Transforming CTV: Delivering a Better Ad Experience […]