Robert Andrews

CANNES — To some in the advertising industry, it might sometimes feel like the art of making people part with their money is anathema to living a life of purpose. But Kasha Cacy doesn’t see it that way. To the CEO of Big Village – the advertising, technology and data company formerly known as ENGINE […]

CANNES — With TV now opened up to the internet, there are estimates that connected TV ad fraud schemes could waste $144 million in US CTV ad spend. As a woman deciding where a big chunk of advertising spending goes, Lisa Giacosa wants answers. In this video interview with Beet.TV, Giacosa, Chief Investment Officer, Spark […]

CANNES — Sometimes in media, what’s old is new. In this industry, people see trends as novel when they have been latent for some time. In this video interview with Beet.TV, Dan Rosenfeld, SVP, Advertising Analytics & Insights, DIRECTV Advertising, talks about some of those trends. Currency history lesson Many TV networks have begun experimenting […]

CANNES — Although 2022 is the year when alternative measurement and currency systems got most attention in the media marketplace, Carol Hinnant feels like she has been living the future for a long time already. In this video interview with Beet.TV, Hinnant, Chief Revenue Officer, Comscore, says her company has long been an “alternative”. But, […]

CANNES — With people spending more than two hours per day on social media, the platforms are bigger than ever. And, with $63 billion expected to be spent on the platforms this year by US companies alone, social advertising is bigger than ever, too. But, when brands and their agencies are busy trying to fill […]

CANNES — If you thought the the turbulence of the pandemic was over, think again. Across business, companies are wrestling with the challenges thrown up by the up-ending of traditional working practices. In this interview with Forrester VP, principal analyst, Joanna O’Connell for Beet.TV, Stephanie Dorman, Chief Customer Officer, Mediaocean, explains what customers of the […]

CANNES — In the focus on DE&I, don’t forget that “A” is a key component. But “accessibility” can often be left behind in the diversity debate. In this video interview with Tameka Kee for Beet.TV, Laurel Rossi, CMO, Infillion, assesses progress in the industry toward diversity, equality and full inclusion. Improve media accessibility “Inclusion is […]

CANNES — It is a fast-moving industry, particularly for younger professionals who are keen to hustle and prove themselves. But what if we could speed up a more purposeful media business by slowing down? In this video interview with Tameka Kee for Beet.TV, Illianna Acosta, Sr. Manager, Channel Sales – AdTech Partners, LinkedIn, says reflection […]

CANNES – It is an advertising channel that is growing fast – but certain beliefs still worry addressable TV advertising. A range of industry groups and initiatives are aiming to smash through that inertia and encourage buyers in to addressable. In this video interview with Beet.TV, Drew Groner, Group VP, Head of Client Partnerships & […]

CANNES — What’s old is new – but that doesn’t mean things should stay the same. In advertising, no-one used to call the manual practice of finding inventory-content adjacencies “contextual targeting”. But, in the wake of challenges to people targeting techniques, the technique has been rebooted for digital. In this video interview with Beet.TV, Marla […]

CANNES — Addressable TV, which supports targeted advertising replacements, is growing. Lately, it has been growing nationally and is becoming offered to ad buyers on a self-service basis. In this video interview with Beet.TV, Larry Allen, VP & GM, Addressable Enablement, Comcast Advertising, explains why his company made an announcement at the apex of those […]

CANNES — After a year in which the consensus around traditional media measurement splintered, Nielsen came to Cannes Lions acknowledging the rivals nipping at its heels – and stating its case for its own vision of media measurement. Over the last year, Nielsen has been working to gain re-accreditation with the Media Rating Council and […]

CANNES — He may have previously run the world’s largest advertising agency holding group, but Sir Martin Sorrell is pretty happy in his current seat. The former WPP CEO is now executive chairman of his own S4 Capital, the group building a digital marketing services company through its main Media.Monks division. In this video interview […]

CANNES — In recent years, many advertisers hit a fork in the road, and chose their path. Much spend has gravitated toward either outcomes-driven performance channels or creative-driven, top-of-funnel brand building. Lauren Benedict wants to connect the two. In this video interview with Beet.TV, the SVP, enterprise sales at ad-tech firm MNTN, explains why. Connecting creative […]

CANNES — Supermarket chain Kroger is readying to pilot a brand new way to measure the performance of its ads across Facebook and Google, after agreeing on a test with media agency group Dentsu. The retailer will begin measuring the “attention” consumers give its ads, based on work Dentsu has been doing over the last […]

How can an industry undergoing transformation reintroduce simplicity after innovation has wrought complexity? DIRECTV thinks it can help, by being a distributor for programmers. In this video interview with Beet.TV, Matt Jamison, Group Vice President, Digital and Demand Partnerships, DIRECTV, says that kind of player has a role to improve operational efficiency. In the thick […]

CANNES  ̶  It is still troubled by inefficiencies, but connected TV (CTV) advertising is benefitting from a growing number of solutions. Even so, despite the emergence of those solutions, realizing the full benefits is going to rely on buyers and sellers leaning in. In this video interview with Tameka Kee for Beet.TV, Sarah Warner Harms, […]

CANNES — Across the digital ad world, “attention” is rising as a potential metric, even a currency, to fit the new working reality. But what is “attention”, and how can it improve on the norms on offer right now? In this video interview with Tameka Kee for Beet.TV, Monique Pintarelli, Chief Revenue Officer, Teads, explains why her company […]

CANNES — There is a common notion that binds two top themes in Christa Carone’s world – opting-in. The president of Infillion, a new company recently formed out of a merger of Gimbal and true[X], wants more women to “opt in” to the workforce, and she wants more TV viewers to get control in the advertising […]

CANNES – The media industry has been through a couple of years in which ad buyers swerved away from news media for fear troubling stories would put off audiences. By and large, industry education efforts have succeeded in telling the story that such an impact is not necessarily true. In this video interview with Beet.TV, Tony […]